At the beginning of 2020, brand giants in various fields have been hit by unprecedented impacts. Under the influence of various external factors, there is a brand that continues to exert its strength, and in the sneaker field, it has also revived the retro boom with a wave of joint names, and this brand is New Balance.
Pre-launch designer Wu Yue's presentation on social media
Image credit: Yue Wu
As a dark horse, New Balance can be described as a standout, maintaining the original intention, achieving eye-catching results, and launching a number of pairs of star shoes, especially the Refined Future 2002R series that has been popular all over the Internet as early as last year.
Counting the development of major sports brands in the first two years, New Balance is also the most progressive brand. Sub-product shoes such as refined Future 2002R can generate a premium in the secondary market, which is also rare in New Balance, which can be described as a big storm in the sneaker market.
The new series is designed by designer Wu Yue, combining the core concept of Timeless's series with the pre-distressed deconstructed aesthetic collision, blending the old and the new, reflecting each other, attracting a large number of fans to watch.
Refined Future
Designer Yue Wu presents a modified Sample of Refined Future 2002R
Many friends are vague about the origins of 2002, the predecessor of New Balance 2002R, even for professional sneaker collectors. However, this does not affect people's evaluation of it, refining and blending the most shiny technology and appearance prototypes on 2002, interpreting the new trend of time carving without fear.
Refined Future 2002R series of shoes
The offer price for 2002 was also as high as $250, $100 higher than the Air Jordan released that same year. "The 2002 series was really expensive at the time, and among the brands we were at the time, nothing really matched it. At that time, I didn't have the same level of economy as I do now, so I guess who would have spent so much money on this pair of shoes? But when you learn that it uses so many technologies, you can understand how all this value is generated. Andrew Nyssen, who designed the original New Balance 2002 upper, commented.
Image source: kasina_official
A year before Ronnie Fieg opened the Kith shop, he also received a pair of New Balance 2002 from New Balance and praised it in his blog: "New Balance sent me this pair of Made 2002, I've worn it on my feet, the midsole suspension is better than your car, it's one of the most comfortable shoes I've ever worn." ”
Image source: fai.08164
To create an expensive sneaker, its performance and quality must be worth the price, which is also the focus of New Balance since its inception. The so-called echoing the past, refining the future, paying tribute to the classics and reshaping the classics.
Reconstruct
Refined Future 2002R Series
Image credit: New Balance
In 2020, to celebrate the 10th anniversary of the legendary shoe model MR2002, New Balance launched a remastered version of the 2002R. New Balance 2002R is designed for consumers of different styling styles and tastes, and also carries the original intention of New Balance from classic to modern change for a decade.
Reconstruct 2002R Cloud Rain Ash
The theme of the shoe was named by product manager Tetsuya Shono, who wanted designer Wu Yue to design around the theme "Refined Future" and use more luxurious materials. But Wu Yue did the exact opposite. When he brought the finished design to his colleagues and introduced it, everyone was very satisfied with it and satisfied with the idea of the theme.
Reconstruct 2002R Phantom Black
The Refined Future 2002R series of shoes is stunningly unveiled with a groundbreaking design similar to the "destruction" of the upper structure, with distressed effects and irregular layering that interpret the new trend of timeless carving. The New Balance, which is commonly worn under the feet of boston street elders, is a "cool thing" in the eyes of designer Wu Yue, and it has also become the inspiration for the creation of this series of shoes. Against time, loyal to the original intention, the jogging pedigree and cutting-edge technology created by ingenuity have been precipitated and polished over the years, all of which have been frozen in the Refined Future 2002R series of shoes.
Reconstruct 2002R Sea Salt White
Designer Wu Yue expressed this in an interview with the well-known media COMBINE. "A lot of people buy sneakers and always want to keep them clean, but we encourage people to wear them on their feet and break this precedent." This is not a collector's collection. It's just a pair of shoes that work right out of the box. ”
Reconstruct 2002R Phantom Black color upper footage
The first three Reconstruct 2002R models released this time are based on the novel concept of reconstructing the future using three color interpretations of cloud rain gray, phantom black and sea salt white. The upper is made of rough cut cow bargo, suede and mesh materials, and the irregular raw edges are interwoven and stacked to add a bit of staggered layers, creating a unique deconstructive aesthetic.
Reconstruct 2002R ENCAP midsole
With encap midsole, upgraded N-ERGY and N-durance wear-resistant rubber on the sole, the 1,000-series is a cutting-edge technology that provides consumers with a good foot feel, while also interpreting the jogging heritage from the millennium. Without fear of the years, the Reconstruct 2002R shows the beauty of the balance between the old and the new in the collision reconstruction.
Reconstruct 2002R Cloud Rain Gray and Sea Salt White Color Upper Foot Map
The reconstruct 2002R on the foot is a further reflection of New Balance's understanding of lifestyle. Indigo jeans, snowflake socks, Vintage seats, everything is closely related to retro, reinventing but not changing the authenticity.
"Our design projects usually require a few rounds of modification, but it's more of a matter of fine-tuning, just making sure the design theme is in the right direction. When we got the first sample, it looked cheesy and a bit old-fashioned, but we didn't want to just offer a crazy shoe, which is the main reason why we had to tweak some lines to make sure it still showed some of the original design, trying to find a balance between the old and the new. Designer Wu Yue recalled in an interview with the media COMPOSITE.
Recreate
"We'll be rolling out other variants soon. So it should be interesting. In my head, I'm trying to make the 2002R like the previous 580, with a variety of lineups and everything. I try to do something different with different executions. Designer Wu Yue said.
That's right, as he said, there will be a new color palette of Recreate 2002R that will rebuild the past and leapfrog the future, continuing to bring consumers and collectors a bright street styling tool. As the original feeling in the hearts of many sneaker players, the ancestor gray of the M1300 and the navy blue of the UK576 were reproduced on the upper of the Recreate 2002R this time, and the accumulated atmosphere accumulated in the thick time and the uninhibited creative deconstruction aesthetics echoed, and the fun presented this pair of high-value treasures.
And this 2002R from the M1300 ancestor gray color is also very suitable for popular wear, such as the now very hot CITY BOY style, both men and women in casual sportswear can easily pull the attitude full.
New Balance Refined Future 2002R series of shoes
It is reported that the New Balance Refined Future 2002R series of shoes will successively land in some of the official stores of New Balance, Reconstruct 2002R three color schemes are now on sale, Recreate 2002R and other colors will also be sold, the price of shoes is 1199 yuan, for more details, please see the official public platform of New Balance.
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