A dealer said in an interview that from 2014 to 2018, it was the golden age of mobile phone consumption, and consumers would change their mobile phones almost every year. In recent years, however, the cycle has been extended to 28 to 30 months.
This can also be seen from the sales trend of mobile phone manufacturers. In February 2022, the domestic mobile phone market shipments were only 14.864 million units, down 31.7% year-on-year. Obviously, there are not so many people who buy mobile phones, especially young people do not like to change mobile phones.
As we all know, young people are the main force of mobile phone consumption. The digital products of fashion technology have an irresistible charm for young people, and when young people do not like to change mobile phones, the winter of this industry is really coming.
So why don't young people like to change their mobile phones?
On the one hand, of course, under the epidemic, the economic development is slow, the income of young people is shrinking, and there is not enough money to meet the demand for digital products.
On the other hand, with the upgrading of consumption, the current mobile phone product configuration is more and more luxurious, and the price is becoming more and more expensive.
Take the most cost-effective Millet mobile phone, which used to cost 1999 yuan to buy the top version, and now it is only enough to buy a mid-range flagship.
Plastic edges, live camera modules, cheap feel, for the practical party can still make a living, but for the pursuit of the ultimate young people, may feel a loss of face, the configuration is not piled to the top how to show their correction.
Xiaomi is still like this, not to mention other mobile phones, three or four thousand is the starting price, and the top mobile phones have broken through 10,000. For young people who have just entered society, it is obviously impossible to afford such a high price.
Of course, one thing that cannot be ignored is that the mobile phone itself has gradually lost its attractive charm.
Today's smartphones are not as radiant as Jobs did when he created Apple.
Jobs created a geek product, the latecomers in the field he opened up to continue to dig deeper, but the development to today, the function points on the mobile phone should be excavated almost all have been excavated, folding screen, full screen, 120 Hertz refresh rate, high-quality 2K screen, the main long and wide three cameras, ceramic body, plain leather back cover, X-axis linear motor, etc., has long been no longer refreshing feeling.
The homogenization of mobile phones is also becoming more and more serious, just looking at the front of the phone, it is almost difficult to distinguish whether it is Xiaomi' or OnePlus or Samsung's, and it can be clearly distinguished by the arrangement and combination of the back camera.
Young people buy mobile phones, this is to find a different feeling, now everyone's mobile phones are almost exactly the same in form, naturally lost attraction.
The continuous overturning of the chip on the mobile phone is also an important reason for young people not to love to change mobile phones.
In addition to camera modules and screens, the most important component on a mobile phone is the chip. A good chip can keep the phone smooth and increase the battery life, which is also the point that young people will pay attention to when they buy a mobile phone for the first time.
However, as the world's most important mobile chip manufacturer, Qualcomm has flipped over its flagship chips for two consecutive generations.
Snapdragon 888 and Snapdragon 8gen1, although they seem to be very brave when running points, seem to be able to catch up with apple's side, but once they fall into the specific scene, they are very weak, either the heat is serious or the power consumption is overturned, and the comprehensive performance is not as good as the Snapdragon 865 two years ago, and its upgraded version of the Snapdragon 870.
If the user has purchased a mobile phone equipped with the Snapdragon 865 or Snapdragon 870 a year or two ago, there is naturally no strong willingness to buy a new product with a comprehensive experience that has been downgraded.
But then again, young people don't like to change their mobile phones, which is not a good thing. After all, the world outside of mobile phones is much more interesting and important than mobile phones.