On March 28, Jiangling Ford's new model - Ford Lingrui was officially launched, the new car is positioned in a 5-seat mid-size SUV, a total of 4 models were launched, the price range is 139,800-16.58 million yuan, is expected to start delivery in May.
The appearance of Ford Lingrui continues the overall design of the big brother Lingyu, the front polygon net appears very imposing, the new car uses split headlights, the upper part is a through-type light strip, the lower part is a long and near light group, it looks more personalized and stylish.
The new car features an upturned waistline on the side, which creates a good sense of movement with the lines above the rear arches, and the chrome strip at the top of the window also brings a more slender visual effect to the body, and the low-end model is equipped with 18-inch rims, and the high-end model provides 19-inch rim. The interior structure of the tail light group is quite unique, with good recognition after lighting, and the silver decorative strips that surround the sides of the rear add a stylish atmosphere. In terms of body size, the new car has a length, width and height of 4630/1935/1706mm, and a wheelbase of 2726mm.
Ford Lingrui's car adopts a more familiar layout, 12.3-inch full LCD instrument and 12.3-inch floating central control screen composition of the screen brings a strong sense of technology, with touch-type air conditioning panel and knob type electronic barrier is relatively avant-garde. As the first model equipped with Tencent TAI 4.0 intelligent system, Ford Lingrui provides in-vehicle WeChat, Tencent intelligent driving map and CarLife/Huawei HiCar and other functions, and supports OTA remote upgrades. In addition, in terms of assisted driving, the new car is equipped with the Ford Co-Pilot360 Intelligent Driving Assistance System, which provides many functions including ACC adaptive cruise, blind spot monitoring, light lane change and trail reversing.
In terms of power, ford Lingrui is equipped with a 1.5T four-cylinder engine with a maximum power of 170 horsepower and a peak torque of 260 Nm, and the transmission system matches a 7-speed wet dual-clutch transmission.
Summary: Although the English name of Ford Lingrui is "Equator Sport", in fact, it is not a sporty version of Ford Lingyu (Equator), as a new medium-sized SUV, the starting price of Ford Lingrui of 139,800 yuan is indeed very competitive, especially in the identity of the joint venture, The cost-effective advantage of Lingrui is very obvious. However, considering the impression that Jiangling Ford left on everyone as a commercial vehicle, Lingrui has indeed opened up a big gap with other joint venture competitors in terms of brand, so further efforts are needed in brand building and communication and marketing.