Today, the trend towards youthfulness is like a hurricane sweeping through the automotive circle, strong and unstoppable. Facts have also proved that in the continuous hot car market, only models that fit the ideas of young consumers can succeed in the market.
As we all know, the new generation of young consumers who have grown up today have the characteristics of "not being defined", and their pursuit of car purchase is naturally no longer limited to "travel tools". For young people in the metropolis who have entered the new middle class, a good and inexpensive car has become one of the necessities for achieving a refined life. There are not many models on the market that fully meet this demand, and the mainstream brands faw-Volkswagen's new Sagittarius and the SAIC-Volkswagen Lingdu L, which was just launched, can be regarded as the best among them.
How should the A+ class sedan represented by the new Sagitar and Lingdu L be chosen? It has become a problem that young consumers want to know urgently.
New design for exquisite taste
The taste of life lies in the details, and the details determine success or failure. A person's taste reflects not only an attitude towards life, but also a wisdom and wealth. Clean and tidy shirts, delicious red wine when relaxed... These are all good interpretations of the pursuit of quality of life.
In today's era of "looking at faces", the shape of the car often has an impact on the audience's judgment, which is what people usually call "first impression". The first impression of the interior and exterior decoration often determines the user to make a choice of "good looking" and "not good-looking", so compared with the new Sagitar and Lingdu L, whose appearance can better capture the hearts of young users?
Specifically, the new Sagitar exterior design adopts the new design concept of "Vast Interstellar", outlines the new standard of the aesthetic trend of the times with exquisite and fashionable lines, presents a timeless modern dynamic shape, and highlights the unique taste and temperament of China's new generation of elites.
In the front part, the headlights are connected to the front grille, and the overall sense is stronger, and the new Xinghui grille shape adopts a hexagonal design, which is more fashionable and dynamic than the previous model. In addition, sharp fog lighting openings are designed on both sides of the front bumper, further highlighting the sporty style. Volkswagen brand's iconic IQ.LIGHT intelligent matrix LED headlights are also not absent, and when paired with the front grille exterior atmosphere lights, they broaden the visual lateral malleability of the front face.
In contrast, Lingdu L adopted a more radical design language. The unbalanced front face layout makes the Lingdu L look closer to the low stance of the sports car. The horizontal luminous light strip is closely connected with the headlights, and the exaggerated proportion relationship enhances the recognition of the front face, with the dynamic through-beam logo, although it improves the recognition of the appearance, but such a shape lacks a sense of refinement in addition to highlighting the sportiness.
On the side of the body, based on the insight and perception of the new middle-class young people, the new Sagitar adopts the latest star-rail wrap-around waistline design, and the straight and smooth waistline naturally connects the end and end of the vehicle, outlining the stretched and slender body contour. The C-pillar shape and more slender body, which resembles the coupe style, also add a richer sports atmosphere to the new Sagittarius, and the visual feeling is more like a B-class car.
In this regard, Lingdu L has evolved more thoroughly towards movement. Frameless doors, slip-back streamlined roofs, and hatchback tailgates all highlight their coupe identity. However, in terms of body size, the new Sagitar has a length, width× height of 4791mm× 1801mm× 1465mm, and a wheelbase of 2731mm. Under the premise of the same wheelbase as the Lingdu L, it has a better body length. It is also worth mentioning that when the front door of the new Sagittarius is opened, the signs mounted on the fenders are also automatically lit, filling the sense of ceremony.
Finally, in the rear design, the new Sagitar adopts a star trail geometry design, through the layered lines and horizontal chrome trim, bringing a strong horizontal extension visual effect. While highlighting the sense of refinement, it also reflects the design elements of the front face. The shape of the Lingdu L hatchback, surrounded by a large area of black plastic material, still lacks a sense of refinement on the basis of highlighting the sports atmosphere.
However, it cannot be ignored that Lingdu L's sneakback shape is surrounded by a large area of black plastic materials, and on the basis of highlighting the sports atmosphere, there are also certain "birth defects", that is, the sliding roof curve will compress the head space of the rear passengers to a certain extent, and the comfort of the ride is naturally discounted.
Both inside and outside, set a quality benchmark
For the new Sagitar and Lingdu L, in addition to having an unforgettable exterior design, the interior design has also been completely renewed.
The interior of the new Sagitar adopts the new semi-suspended interior design language of the Volkswagen family, and the cockpit layout is exquisitely planned by the driver as the center, supplemented by a surrounded center console, equipped with a 12-inch central control screen, which enhances the consumer's car experience with high-grade quality and elegant taste. In addition, the new Sagitar has three interior styles to choose from, as well as mood lights, large sunroofs, Dynaudio luxury sound systems and more.
In terms of interior materials, the new Sagitar's central control position applies more acrylic materials and leather wrapping, which is more youthful and dynamic than the large-area brushed decorative panels of other brother models. The exquisite arrangement of full LCD digital instrument panels, MDFS dynamic headlight assist, touch air conditioning and other technological configurations brings a strong sense of futurism and avant-garde temperament to the atmosphere inside the car.
Looking at Lingdu L, in order to meet the needs of young consumers for intelligent and sporty experience, Lingdu L is equipped with a 12-inch central control screen, which is obviously an improvement over previous models.
Objectively speaking, in the current automobile market, the consumption trend led by the new middle-class young people is significant, and under the expectations of this group of consumer groups, the new Sagitar and Lingdu L have distinct product innovation.
However, it should be pointed out that although Lingdu L has made significant progress in sportsmanship after being replaced, it lacks enough polishing and accumulation in the sense of refinement that the audience values most. The new Sagitar, while fully considering the needs of the target population, labels itself with higher quality, which will naturally leave a good "first impression".
Performance goes hand in hand with technology, fish and bear paws
As the saying goes, "You can't have both a fish and a bear's paw." In the automotive world, people often like to use this metaphor in the combination of "black technology" applications and driving performance. So in this regard, how does the new Sagitar and Lingdu L perform?
First of all, in terms of power, in addition to continuing the previous 1.2T and 1.4T engines, the new Sagittarius will also be equipped with the Volkswagen EA211 1.5T EVO engine used for the first time in China. It is understood that in addition to the maximum power of 160 horsepower, this new engine also applies "variable section turbine technology VTG".
It is understood that the "variable section turbine technology VTG" is to change the cross-sectional area of the exhaust gas inlet by installing the diversion vane of the adjustable turbine section, and take into account the response speed of the turbine at various speeds to improve the problem of turbine hysteresis. Previously, this technology has been applied on sports cars such as the Porsche 911. This engine also has significant improvements in fuel economy.
At the same time, the XDS dynamic electronic differential lock, SSR 2.0 engine start-stop and brake energy recovery technology equipped on the previous models will continue to appear on the new Sagittarius, with a variety of mode choices, so that every driving is more passionate.
In contrast, although the 1.4T+7-speed dual-clutch powertrain of Lingdu L can also meet daily needs, since it is a replacement product, the "standing still" of the power system is inevitably regrettable.
In addition, in terms of active and passive security, the new Sagitar has also armed itself with many "black technologies". For example, the fatigue reminder system that detects the driver's attention level by sensing more than 70 parameters; the MKB multiple-time collision prevention system that avoids or reduces the injury caused by secondary collisions, the ACC 3.0 adaptive cruise, PLA3.0 parking assistance, Lane Assist lane keeping, etc., combined with the C-NCAP five-star safety vehicle quality, make the new Sagitar excellent in pedestrian protection, safety assistance systems and other aspects.
summary:
At this stage, the fierce competition in the A+ class car market in China's auto market is mainly due to the changeable and complex car purchase needs of young consumers. The new Sagitar and Lingdu L are also polishing themselves more and more all-round in order to accommodate a larger market volume. However, for young consumers, in addition to the comprehensive strength of the model, they also pay attention to comfort, intelligence and driving ability.
Through the above all-round comparison, it can be seen that in addition to the external sensory aspects, the new Sagitar meets the "hard" needs of today's young consumers to buy cars, and is at the forefront of the same level of models in terms of core strength, and occupies a clear advantage in the competition with Lingdu L.
It can be said that since the launch of the first model, FAW-Volkswagen Sagittarius has undergone 16 years of experience in the Chinese automotive market, not only creating a blue ocean in the A+ class sedan market, but also gaining the support and trust of more than 3.5 million users. In today's "national youth" of the automobile industry, the new Sagitar to be listed has grasped the consumer demand of young people in design, power, configuration and other aspects, and the more detailed product power undoubtedly explains the ultimate pursuit of quality of life.