In the past two years, the price of new or used cars has been pushing up, including due to the impact of the new crown pneumonia epidemic, the impact of rising prices caused by the shortage of resources, and the sales volume of car manufacturers has also declined compared with before the epidemic. However, from the latest financial report, although the Sales Volume of volkswagen Group in 2021 has declined, it has made more profits than in the past. The answer was also given after a visit to volkswagen group by foreign media.
The covid-19 pandemic has led to a special trend in the automotive market, luxury brands such as Bentley and Rolls-Royce have made history, both in terms of sales and profits have reached record highs, and the demand for high-priced cars in the market is the highest in history. Mercedes-Benz also noticed this phenomenon, and also hinted that they will focus on providing better but smaller market size products, Ferrari also announced that they do not want to build more affordable models, they choose to increase the production of high-priced cars, and Volkswagen's earnings report reveals that they should also do the same.
In the latest data release, Volkswagen's profit has grown from 550 million US dollars in 2020 to 1.105 billion US dollars in 2021, an astonishing increase of 451%. However, the overall number of deliveries will be reduced from 5.3 million to 4.9 million in 2021, and the number of deliveries will be more profitable if the number of deliveries falls by 8%, Volkswagen Group explained that all this comes from the sales strategy of high-end models in 2021.
Volkswagen Group puts more chips and resources in high-end models and luxury brands, because in the case of the epidemic, consumers may save money from previous trips and invest in the purchase of cars, at which time they may buy more advanced models and purchase some configurations when the pocket allows, which is relatively better for the car manufacturer.
Therefore, even if the price of vehicles rises, many cars are still in short supply, and the car manufacturer can maintain the entire financial situation with the right strategy. It's just that if there is no car manufacturer to explain, the average consumer may also have the idea that "the car factory price increase is to make money, and make more money".