Recently, a Weibo post about Jieting's safe pants released by Jieting brand Weibo was considered by netizens to be disrespectful to women. On March 25, Jieting brand Weibo issued an apology letter saying: Recently, Jieting Weibo released a photo of an advertising model using anxin pants to bring discomfort to everyone, and we sincerely apologize! This incident reflects a vulnerability in our content and review process, and we have initiated internal procedures to optimize management. We are deeply aware that for the content of communication, we must adhere to the brand values of Jieting, assume social responsibility, and manage third-party operating agencies well, without the slightest negligence.
In marketing, the edge ball is rubbed, and the "three views" are not correct in content creation and review, and vulgarity is used as a highlight. Using malicious marketing to gain eyeballs, fight traffic, and lack the most basic respect for women, then the damage to the brand image and public criticism are inevitable. Only by establishing the correct values and sense of responsibility, doing products with heart, and doing communication is the right way to win the favor of consumers.
Source: China Women's Daily