The electric vehicle market is changing, and the "inner volume" of large and small brands is continuous. Under the fierce fighting, some brands can stand out and create sales miracles. For example, Emma.
Since its establishment in 1999, Emma has continuously achieved breakthroughs and leaps in the electric vehicle market, and gradually developed into a leading brand in the industry. Reviewing the development history of Emma electric vehicles, it can be found that the strategic layout of multiple categories covering all scenarios of travel, the market control force of online and offline omni-channel forces, and the marketing activities that adopt young communication contexts are all important reasons for its new products, that is, explosive products, and "carrying" in the market.
As far as products are concerned, Emma is based on the core values of "fashion cycling life of love and art", and has produced fruitful results around multiple product lines. It is understood that in recent years, Emma has continuously innovated product categories according to consumers' travel needs, promoting the expansion of product categories and optimizing product structure.
For example, the EMMA engine MAX series can still achieve the super endurance performance of "100 kilometers without charging" in a low temperature environment, and has become a sharp knife that breaks the ice of the market;
Since the fourth quarter, emma Luna W290, which has swept the country, has made many female consumers rebuild the fashion aesthetic of electric travel, and has become one of the few explosive products in the off-season of the industry;
For the industry, it brought the original suspension design and appearance without a single screw Emma No. 1 A500, and conquered a number of "science and technology control" and experience officers;
Tailor-made and self-designed land tank hexametry mountain functional car for the southwest market - Rimula F692, which is favored by riders in the southwest region;
In fact, there is more than one such good product. Emma brings a series of explosive products such as VAVA, Emma No. 1 A130, Andyx A201 to merchants and users, which not only provides users with exclusive travel solutions, but also arouses the widespread attention of the entire industry and consumers.
At present, relying on stable product quality, rich product categories, and reasonable product structure, Emma Electric Vehicle covers many types of people such as student parties, professionals, full-time mothers, couriers, takeaway workers, etc., as well as travel scenarios such as schooling, daily commuting, picking up and dropping off children and takeaway, and delivering express delivery, to fully meet the travel needs of consumers, and always let the market feel its continuous innovation and absolute confidence in product power.
It should be noted that good products also need strong channels as support, emma after years of in-depth cultivation, has built a nationwide marketing force, excellent anti-risk ability. On the basis of consolidating the offline market share, Aima has followed the trend, increased investment in online sales channels, and relied on new models such as official flagship stores and live streaming to open up a wider supply space for Emma electric vehicles.
It is worth mentioning that terminal operation is also an important part of the channel force. Perhaps many people have noticed that in the electric vehicle industry, Emma's terminal operation has always been a model.
In 2022, Emma will comprehensively upgrade the image of Zhimei terminals and strive to create a new image store that integrates brand culture, fashion technology and modern aesthetics. It is understood that the new generation of Emma stores will be modern industrial art style, fashion trend cultural elements and product display, brand elements of the organic integration, a change of boring single store, transformed into a leisure, distraction, punching and sharing of fashion space, for users to bring a good car selection, car purchase and after-sales experience.
Through the creation of a themed, differentiated, personalized and functional channel system, Emma makes stores become an emotional link between brands and users, rather than a sales place in the traditional sense, fully interpreting its unique brand fashion culture, while also helping dealers to shape their core competitiveness in the Red Sea market dominated by exchange, and helping dealers to seize market share in the new blue ocean of intelligent travel.
Marketing is also an important starting point to promote the steady development of Emma.
In recent years, Emma has made frequent moves at the user level, especially recently, it has frequently staged highlight operations around its spokesperson Jay Chou, successively held activities such as "Emma Super Pet Fan Festival" and "Watching the Sunrise with Jaylen", realized the seamless link between Emma users and Zhou Dong fans, built emma's exclusive car life exchange platform, and interpreted the core values of "user-centered" service with actions.
Through the holding of similar activities, Emma is building a more diversified and empathetic user communication method, so that electric vehicle travel is no longer a lonely back, but a fashion social platform that can communicate and share together, creating a "subculture circle" exclusive to electric vehicles.
Industry insiders believe that although the increase in the consumer market for electric vehicles is still increasing, the cake is still "getting bigger". But at the same time, the market competition has also shown a white-hot, whether it is categories, channels, marketing and other aspects have entered the deep water area. And with the development of new consumer trends, there are more variables in the market. Even the traditional head players of this track cannot be said to be sitting firmly in the market, and need to keep up with the rhythm of the market to do strategic layout. In fact, since the establishment of Emma, the market performance of the electric vehicle business has basically maintained a continuous growth trend, especially in recent years, the development has been at a high level. The reason is that the "troika" composed of products, channels and marketing is indispensable!