Authoritative data show that in the domestic high-end market Apple is already a dominant company, the overall share of up to more than 60%, and there is a growing trend. In fact, Apple is not only so bullish in the domestic high-end share, in the global scope, Apple is a brother in the high-end field, who is not its opponent.
Looking at the global high-end market report released by Counterpoint, Apple's overall share will reach 55% in 2021; it will grow to 60% in 2021. Let's look at a specific ranking:
Champion: Apple, 60% market share, an increase of 5 percentage points year-on-year;
Runner-up: Samsung, 17% market share, down 3 percentage points year-on-year;
Runner-up: Huawei, market share of 6%, down 7 percentage points year-on-year;
Fourth place: Millet, market share of 5%, an increase of 2 percentage points year-on-year;
Fifth place: OPPO, market share of 4%, an increase of 2 percentage points year-on-year;
Sixth place: vivo, market share of 3%, an increase of 1 percentage point.
See? Apple is also a big company in the global high-end field, and the other several are not his opponents.
Let's look at the above figure of the global market segments Apple is ranked first, which shows what problems I believe everyone understands. In fact, this is also a normal phenomenon, Apple does not come out of the low-end mobile phone, even the iPhone SE3 such a model starting price of 3499 yuan, can buy an Android flagship. The Android camp is different, they all rely on the low-end to go. The real flagship machine accounts for a very small proportion of overall sales, even Samsung is like this, let alone other Android brands?
The good news is that now the Android brand has seen its own shortcomings and have made efforts to fight with Apple at the high end. The best performance in the past two years may be Xiaomi, don't you see xiaomi has ranked fourth? Before that, Xiaomi could not be on this list at all. And according to the current momentum of Xiaomi, there is no problem in surpassing Huawei in the second place in the future. Because Xiaomi has performed very well in the overseas high-end market, it is also welcomed by overseas users.