Beijing News Shell Financial News (reporter Wang Zhenzhen) on March 24, in response to a recent article on the P&G member center account accused of insulting women, Procter & Gamble China responded: "We solemnly apologize for the inappropriate content of a recent article on the P&G member center account for the disrespect for women. Procter & Gamble has always advocated the values of equality, inclusion and respect. We have deleted this article and seriously rectified the operation of this account. We will reflect deeply and prevent similar situations from happening again. ”
Photo/ Screenshot of Procter & Gamble China Weibo
On March 13, the public account of P&G Member Center published an article titled "Women's feet stink 5 times that of men, don't believe it!" " triggered a heated discussion among netizens, and on March 24, it was on Weibo's hot search. The article uses the data of "the bacterial reproduction rate of men's feet is 400%, and women are 2300%" to derive the "truth" that "women's foot odor is 5 times that of men", and there are also controversial content such as "women's hair is twice as dirty as men's" and "women who love clean again, underwear are dirtyer than men". Through the "Four Truths" in the article, the public account of P&G Member Center publicized its five products, namely Shu Skin Jia Turbidity Revitalization Red Pomegranate Shower Gel, Fluttering Fragrance Series Shampoo, Tide Professional Maintenance Laundry Gel Beads, Bilang Underwear Cleaning Foam, and Wind Double Qing High Efficiency Sterilization Spray.
Photo/ Screenshot of P&G Member Center public account
Founded more than 180 years ago, Procter & Gamble is currently the world's largest daily chemical company and has been developing in the Chinese market for more than 30 years since entering the Chinese market in 1988. At present, the Chinese people are more familiar with Haifeisi, Piaorou, Pantene, Tide, Crest, etc. are all procter & Gamble brands. The Beijing News Shell financial reporter learned on the official website of Procter & Gamble that P&G also owns brands such as Olay Oil, SK-II, ShuFujia, First Aid Beauty, Sassoon, Bangbaoshi, Braun, Gillette and so on.
Picture/Screenshot of Sky Eye Check
According to the Tianyancha App, the P&G Member Center public account affiliate that published the controversial article is Guangzhou Procter & Gamble Co., Ltd., with a registered capital of US$580 million, and the legal representative is Xu Min, CEO of P&G Greater China. According to the risk information of Tianyancha, Guangzhou Procter & Gamble Co., Ltd. is related to hundreds of legal lawsuits, and its causes as defendants are mostly product liability disputes, contract disputes, and disputes over infringement of the right to disseminate information on the work information network. In addition, spot checks showed that the company had repeatedly found problems and ordered them to be corrected.
Proofreading Guo Li