On March 23, on the eve of the second anniversary of the launch, Taote held a product communication meeting, and Taote President Wang Hai announced that Taote was online Taote 10 yuan store and Taote 100. "Taote 10 yuan store and Taote 100 are the shopping entrances of consumers, and they are also incubators for Taote and industrial belt factories to do a good job in products." Wang Hai said.
Products in Taote 10 Yuan Store and Taote 100 Channel come from 1688 Super Factory and Taote Cooperative Factory. Based on consumer insights, Taote and the factory in research and development, manufacturing, branding, performance of the comprehensive cooperation, through the M2C (origin direct connection to consumers) model, fundamentally simplify and change the way of commodity circulation, with high timeliness, low cost, good service of high-quality cost-effective goods, open up the vast sinking market, serve consumers.
This is Taote's second effort to deepen the product strength after the brand upgrade last year. On March 25, 2021, on the occasion of the first anniversary of Taote's launch, the brand was upgraded: from direct supply from the factory to direct supply to direct supply to the place of origin and direct supply to the brand, to create a cost-effective e-commerce platform for direct supply from the source of all categories.
As a new shopping entrance of Taote, Taote 10 yuan store and Taote 100 have product incubation functions and are self-contained.
Taote 10 yuan store, relying on the online direct operation model, positioned to cover various life scenes of small items and small commodities, ultra-low and affordable N yuan N pieces, through factory direct supply, warehouse full inspection, one-stop purchase, can achieve a parcel delivery. The product communication will disclose that taote 10 yuan store provides many small objects in different scenes such as desks, balconies, kitchens, entrances, bathrooms and other small scenes with various small scenes as a shopping guide, and has made deeper and more practical development based on each scene.
Taote 100 is positioned as a consumer upgrading trend commodity, focusing on cost-effective quality goods "big brand flat replacement", helping to incubate factory brands. Wang Hai introduced that Taote 100 means to pursue 100 points of brand quality, factory price, and official evaluation.
Qingdao Fifth Element Co., Ltd. began to cooperate with Taote this year to launch a ultraviolet toothbrush sterilizer. This toothbrush sterilizer has done a lot of unique design: high sterilization rate, deep ultraviolet UVC LED lamp beads, sterilization rate of up to 99%; safe, the use of infrared human body sensors, people to extinguish the lamp, people to kill; no charging, 3 AAA batteries can be used for more than 120 days; not easy to fall off, 3M adhesive can be used as a stick.
"A lot of research shows that toothbrushes have a high level of bacteria. We hope that through this product, we will let everyone know that healthy life starts with a toothbrush. Wang Hai said humorously, "The toothbrush should not have been in the tooth cup." ”
At the product communication meeting, Taote also upgraded the three channels of official subsidies, limited-time rush purchase, and good-looking and inexpensive to better meet the needs of consumers in eating, wearing and using.
On February 24, Alibaba Group released its fiscal 2022 Q3 financial report showing that in the domestic business sector, the new business Taobao, as an important part of the business matrix of China's retail market, complements Taobao well. In the quarter, the volume of orders paid by Taote increased by more than 100% year-on-year.
Upstream journalist Yang Ye intern Liu Jin