On March 23, The CLEVER 311km Yuanqi version of the CLAVI model was officially launched at a price of 59999 yuan, as a pure electric mini car under SAIC Roewe, the new appearance, interior, endurance and technology have been upgraded, and the new Huangzhizhi car color has been added, the NFC intelligent entry system, the replacement of lithium iron phosphate batteries, the power endurance has been increased to 311 kilometers, enriching the Kelaiwei COOLER product matrix.
As the main pure electric model of SAIC Roewe, Clavi CLEAR has performed well since its listing in 2020, and once had a highlight moment of monthly sales of nearly 10,000 vehicles, which is the sales of Roewe new energy vehicles. According to the data, in 2021, Clavi CLEAR sold 46,600 vehicles, an increase of 343% year-on-year, accounting for half of Roewe's new energy vehicle sales.
With the change of market consumer demand, Clavi CLEAR Yuanqi version of the operation, playful and cute round shape unchanged, the front face of the two large headlights, upgraded the exquisite and durable thunder LED turn signal, looks a little playful. The design of the rear and front face echo from end to end, especially the two large-area headlights, which look very cute with the double C shape on both sides of the upper and rear bumpers.
In the design of micro electric vehicles, the fashionable and cute shape belongs to the mainstream and is deeply loved by family users.
Clavi CLEAR adopts a two-door 4-seat layout, the length, width and height of the vehicle are 3140×1648×1521mm, the wheelbase is 2000mm, the smaller body size can adapt to a variety of scenes of urban travel, which is also the housekeeping skill of micro electric vehicles, and the Yuanqi version is not designed to change in size.
However, the appearance color adds emotional saturation MAX's "Huang Zhizhi" car color, and the "White Coconut Coconut" car color constitutes a Gemini star, and the two colors are full of fresh temperament to meet the needs of differentiated markets. The new boomerang aluminum alloy wheels are unique in shape and extraordinary in personality, doubling the vitality of Clavi's CLEVER cuteness.
The interior of the CLEVER Yuanqi Edition is also vibrant, using the same color capsule elements as the body, interpreting the smart theme interior, and adopting the new dazzling black leather integrated seat design with anti-arc design, which can effectively enhance the visual sense of luxury. The 9-inch high-definition LED touch screen comes with a scarce reversing image function of the same level, which greatly enhances the sense of technology in the car. The trunk volume reaches 367L, and the car also has excellent storage performance.
In terms of configuration, the CLAWE BRIGHT Version is equipped with the leader of the NFC intelligent entry system, allowing users to have the same convenient operation as high-end electric vehicles. Dual front airbags, rear reversing radar, 67.7% high-strength steel proportion cage solid body, TPMS tire pressure monitoring constitute an intelligent safety system from the inside out.
ClaviCLEVER 311km Yuanqi Version is equipped with lithium iron phosphate batteries, which increases the maximum comprehensive working range to 311km, which has obvious advantages compared with similar products concentrated in about 200KM, and is fully qualified for daily needs such as commuting to work and short-distance travel.
Not only the battery life is powerful, the charging is also "high-energy" throughout the process, and it takes only 5.5 hours to fully charge with a 6.6kW household charging pile. IP67 waterproof and dustproof grade, aviation-grade thermal runaway management system, bringing battery safety "double insurance". The double upgrade of 311km ultra-long endurance and lithium iron phosphate battery not only brings a higher cost performance to this model.
The colorful appearance, smart interior and higher endurance, intelligent safety make the upgrade of the CLAVI COOL 311km Yuanqi version a lot of highlights, and the important thing is that the official guidance price of 59,999 yuan is also approachable.
Of course, there is also a lot of criticism about the price of 59999 yuan, and the price of the CLAVI CLEAR Yuanqi version not only comprehensively crushes the Wuling Hongguang MINI EV, but even rivals the Changan Ben E-Star National Edition. As the first model of SAIC's "new travel" strategy, the current Clavi CLEAR has two models on sale, priced at 44,900-48,900 yuan, equipped with a ternary lithium battery, and a cruising range of 302km.
So, Clavi CLEAR added a new car color, the endurance increased by 9 kilometers, the quality improved at the same time, the price increased by more than 10,000, will the attractiveness of the model be reduced? Purely from the perspective of endurance, the improvement does not seem to be obvious, but also replaced the lithium battery, the increase in new car colors, but also for the differentiated crowd, it seems that it is not enough to support the price increase.
However, in the rise of lithium battery raw materials, new energy vehicle companies have repeatedly increased prices, many new energy models have been continuously increased in price, as few as thousands or tens of thousands, from the endurance of 311 kilometers of electric vehicles, the price increase of more than 10,000 points of view, is within a relatively reasonable range. Moreover, the new car has many configuration and design upgrades.
It should be known that with the price increase of many models, the existing micro-electric vehicles do not rule out the possibility of price increases. Wuling Hongguang MINI EV-GAMEBOY play model has an endurance of 300 kilometers, but the top version is priced at nearly 80,000 yuan, which is more than the price of Clavi CLEAR. On the whole, the price of Cooley COOL IS still relatively close to the people.
Since 2022, SAIC Roewe has continued to produce new products, and the new SUV Roewe Whale has officially opened pre-sale, kicking off the prelude to brand rejuvenation, and is expected to be listed at the end of March and the beginning of April. In addition, the official map of the new generation roewe RX5 has also been exposed and is expected to be listed in the second quarter. In terms of new energy vehicles, in addition to the new Clavi CLEAR, the Roewe iMAX8 EV is launched in the pure electric MPV market and is scheduled to be launched in June this year.