With the outbreak of the Russo-Ukrainian War, a number of foreign technology giants have recently announced the suspension of all services with Russia, of which 3D modeling software, AutoCAD drawing software and PS and other software can not be opened... For a time, the "collective sanctions" imposed on Russia by Western countries rushed to the news. At the same time, China's DJI has also recently received a notice of account freeze from Figma Design Software. Many people exclaimed that after the "card neck" industries such as semiconductors and chips were sanctioned, the software industry also began to ban the pace.
Source: Edip
Art knows no borders, but technology is becoming borderless. In fact, there are more than 600 Chinese enterprises and institutions in the sanctions list, including iFLYTEK, Megvii, SenseTime, Huawei, Sugon and supercomputing-related enterprises that are well known in the technology circle. The cut-off supply of foreign design software to Chinese enterprises also reflects the historical problem that mainland industrial software is more dependent on foreign products.
If one day, the world landscape changes dramatically, more design software is banned, especially if key software is "stuck in the neck" becomes the new normal, then how should China respond?
In the face of frequent security incidents and the ever-changing international situation, every Chinese technology enterprise needs to have the strength and courage to compete in business, but also has the responsibility and responsibility to enter the game. Under the crisis of technology blockade, a group of enterprises firmly believe that only by adhering to independent research and development and technological innovation and mastering core technologies can they be competitive, and only in this way can they seek a "breakthrough" road.
Scientific and technological breakthrough, independent and controllable "soft power" is king
As the country's heavy weapon, the issue of "domestic substitution" of key software is once again placed in front of the Chinese people, we have seen that in recent years, as a basic, strategic and leading industry related to the overall situation of national economic and social development, the national and industry levels have attached unprecedented importance to the software industry, and software has been praised as "the soul of a new generation of information technology industry, the shield of network security, the engine of economic transformation, and the foundation of digital society".
The 14th Five-Year Plan and the 14th Five-Year Plan for the Development and Planning of the Software and Information Technology Service Industry released last year respectively proposed to "break through key technologies such as 3D geometric modeling engines and constraint solving engines", "promote technological innovations such as 3D graphics production, dynamic environment modeling, real-time motion capture, and rapid rendering processing, and develop virtual reality-related development tool software and industry solutions". The goal is to form five new systems of innovative design, digital content production, digital content dissemination, pan-information consumption, and pan-communication and interaction through 10-15 years of development.
As the pace of digital development continues to accelerate, digital technologies are becoming the core drivers of transformation in various industries today. In this context, the digital content industry is ushering in golden development opportunities, and the market potential is fully emerging. In the future, everyone is inseparable from "digital", and more people will become the creators of "digital content" and promote the development of the digital economy. Driven by the dual drive of market demand and policy support, a number of excellent local software companies have stood up, with the goal of scientific and technological self-reliance and self-improvement, taking the initiative to brave the "no man's land" of core technologies, and daring to gnaw the "hard bones" of independent innovation.
Only when we truly have the ability to replace technology and even lead the international technology "soft power", can we break through the blockade line and let Chinese enterprises not fall into the dilemma of "man-made knife tricks, I am fish meat".
Aidip breaks the "path dependence" and jumps into the game to build a real-time three-dimensional graphic image "fortress"
Adip is a representative enterprise that constantly breaks through and strives to advance in the tide of the times. As the world's leading provider of intelligent production and 3D visualization solutions for digital content, Beijing Specialized New "Little Giant" enterprise, and the key technology tackler of the core foundation of "Card Neck" (real-time 3D graphic image engine and tool software), Aidip has always been driven by independent innovation, always adhering to the continuous innovation of technology, products and solutions, and taking sonorous steps towards the goal of promoting the digital transformation of the industry.
The localization evolution of digital content production software is destined to be a long-distance race that tests endurance. Because the research and development cycle of such software is very long and requires large-scale human and financial investment, most enterprises choose the improvement path, that is, the secondary development of various applications based on the open source engine of foreign manufacturers. In the process of conducting business, the company realized that the self-developed engine was something that had to be done to provide customers with better and better technical support and services. Ideal has set up a team since 2008 and embarked on the road of self-research of domestic independent "real-time three-dimensional graphic image engine" from scratch.
The breakthrough of the underlying technology is never achieved overnight, and it needs to accumulate precipitation, thick accumulation and thin hair. After more than ten years of tempering and polishing and hundreds of millions of R&D investment, Adip has formed a comprehensive real-time three-dimensional visualization technology independent intellectual property system, and launched a full-link tool set of digital content production and digital graphics asset cloud platform with completely independent intellectual property rights based on the core engine. In the process of promoting the localization and replacement process of digital content production software, Aidip has also received many honors and recognitions, highlighting the image of the industry leader in this era.
Master the core technology "diamond drill" and be the forerunner of high-quality development
The development of the times requires every link in the digital content industry chain to be upgraded, but the entire digital content production field is currently in the exploration period before the formation of a new normal. In order to realize the localization and replacement of software and establish core technical barriers, we must first solve the problems of high technical thresholds, long production cycles, lack of materials, and difficulties in upstream and downstream collaboration in the production process of digital content.
Focusing on the future, Aidip has firmly established the development strategy of "two wings and one platform", one wing mainly focuses on data intelligence, the other wing focuses on visual creativity, with the "graphic image content asset operation + real-time cloud rendering capability" platform as the hub, focusing on the three core technologies and product innovation of "engine + tool + platform", and gradually building an industrial ecological closed loop based on digital content creation services. Ideal also joins hands with partners to jointly innovate to create rich application scenarios, open up the "inclusive" digital ecology of real-time three-dimensional graphic image technology, and provide high-quality, efficient and large-scale digital content production and service capabilities to customers in the whole industry.
Fully self-developed and controllable real-time 3D graphic image engine, powerful "Made in China"
In the field of digital content production, content creation models are innovating and expression forms are becoming increasingly diverse. Therefore, only by mastering the autonomy and controllability of the underlying engine technology can we truly support the design, development and iteration of independent products, improve delivery capabilities, and provide a good foundation for subsequent operation, implementation and maintenance, and win continuous value-added service opportunities. After years of technology research and development and polishing, a number of technologies of Adip's completely self-developed real-time three-dimensional graphic image engine have obtained international invention patents, filling the gaps in related fields, relying on the self-developed kernel, mastering each line of core code and iterative control, and empowering the construction of digital China's pedestal support and security barrier.
Full real-time – enabling high-quality and efficient construction of the digital world
With the creation of pan-media digital content, the interactive application needs of the virtual-real integration world are increasing, whether it is digital twins, virtual simulations, or the construction of the future meta-universe and the true Internet, digital content will be three-dimensional presentation, real-time interaction, which puts forward higher challenges for the large demand and supply efficiency of digital content, and the traditional production software based on image technology processing has been far from meeting our needs. Relying on the real-time 3D graphics image engine, the digital content production toolset launched by Edip covers the application requirements of 3D scene construction, real-time editing and synthesis, real-time interaction, and real-time rendering, realizing the subversion of 3D production from non-real-time to real-time rendering, and greatly shortening the digital content production cycle.
No code – lowers the bar, makes it easy to use, and allows more creators to participate in content co-creation
In the past, traditional digital content was positioned in the production of high-quality content, especially in the production process of real-time three-dimensional interactive content, with a long process flow, large manpower investment, long development cycle, and high maintenance costs, which was difficult to meet the full burst of digital content needs in various industries in the current market. In the Addip toolset, a large number of built-in application modules packaged with algorithm capabilities complete complex logic orchestration, real-time data access, interactive linkage configuration and release applications through code-free and visual programming, bidding farewell to complex code writing work, greatly improving output efficiency, reducing the production threshold and cost of digital content, and enabling more ordinary creators to participate in the digital content production process.
High compatibility - effective use of existing material resources, support multi-source data real-time access
For creators, content production often involves different tools and software. Addip digital content production tools are compatible with engineering files of mainstream non-real-time 2D/3D production software files such as 3ds MAX, MAYA, C4D, AE, AI, PS, PR, etc., retaining the original engineering hierarchy and facilitating secondary editing. Continuously expand compatible formats, solve the problem of third-party content formats being directly read and used in the domestic environment, and effectively use existing material resources. It has strong data compatibility and supports data fusion access from multiple sources, formats, and types.
Wide application - to empower the whole industry
Ideal aims at the four major industrial directions of digital culture, digital information, digital creativity and digital twin, and jointly innovates and deepens applications with industry ecological partners in virtual reality, augmented reality, virtual simulation, digital twin, information three-dimensional visualization and real-time interaction. At present, Addip's products and technologies have been implemented in many industries such as pan-media, education, government and enterprise, industrial Internet, finance, medical care, and e-commerce, bringing tangible value to customers. With excellent product capabilities, excellent implementation team and after-sales service, customers are more determined to choose the alternative road of software localization.
Rich resources – make tools work better and ideas easier
Just to provide powerful and easy to use tools is not enough, in the Digital Content Production Tools are built-in link CGSaaS digital graphics asset cloud platform, over the years accumulated massive 10W + application templates, various elements, independent models, animation effects, combined scene packages and other material resources, real-time update, on-demand download, to achieve massive material accumulation, reuse and update iteration, so that digital content production becomes simpler, to meet the diverse creative needs of users in different industries in various application scenarios.
To create a synergy of ecological science and technology, the future has come from defending to attacking
History illuminates the future, the journey is not endless, the new journey of the "14th Five-Year Plan" has begun, and creating an independent, controllable and safe software and hardware localization product ecology on the mainland has become the main theme of the current era. With the continuous expansion of the digital content market and the maturity of application technology, industry users are gradually beginning to recognize the technical capabilities of Chinese enterprises. China's technology pioneers, represented by Aidip, are expected to seize more opportunities in the digital wave, achieve industry catch-up through continuous innovation, and occupy a favorable position in future competition.
Although the localization of digital content production software has a long way to go. In order to achieve the spring and autumn fruits, it is also necessary for the entire industry to work together to create a healthy win-win ecological technology synergy and form a benign development of the upstream and downstream of the industry. As one of the very few "full-stack" capability manufacturers in China that has real-time three-dimensional graphic image technology independently controllable, platform-based operation, and ecological chain aggregation, Aidip has changed from defense to attack the future.
Ten years to sharpen a sword, test the front in this dynasty. The wind has arrived, and we will wait and see.
*Disclaimer: The corporate press release is not the official draft of the VR gyro, and the legal issues are not related to the VR gyroscope.