Jiwei Network news, on the evening of March 19, the Great Wall's Euler brand released a model price adjustment instructions, saying that affected by the continuous sharp rise in the price of upstream raw materials, Euler Automobile will adjust the price of the entire series of models of the 2022 Euler Good Cat (including gt version), and the comprehensive guidance price after subsidies will be raised by 6,000-7,000 yuan.
The price adjustment will take effect from 00:00 on March 23, until then, users who pay deposits through officially designated channels such as the Euler App will not be affected by this price adjustment.
It is understood that since the second half of last year, the price of power batteries in the Ningde era has risen twice, according to the cost of a single car, each time rising by about 10,000 yuan, and the cumulative cost of single-vehicle power batteries has risen by 20,000 yuan.
On the 23rd of last month, Euler brand CEO Dong Yudong said in the official App that on February 14, the Euler brand passed the notice of black cats and white cats to the terminal to stop taking orders, but black and white cats stopped taking orders, not discontinued production, and the Euler brand did encounter difficulties.
Dong Yudong said in a statement that although there are advantages in the industrial chain behind the Euler brand, this fashionable and people-friendly car still brings huge losses to the company. Taking black cat as an example, after the sharp rise in raw material prices in 2022, black cats lost more than 10,000 yuan per unit. Euler brand said that the company is actively looking for ways to improve and develop improvement strategies. (Proofreader/James)