When creating logo graphics, we should continuously improve and develop on the basis of a comprehensive understanding and mastery of the way of thinking of logo graphic design.
Association is a psychological activity in the aesthetic process. At the same time, association is also an extended creative thinking activity, because everything in the universe has some internal connection in the objective and some correlation in subjective cognition. When something is proposed, people will quickly and naturally associate with the similarity or opposite of another thing with the flash of this visual image, resulting in a series of associations.
For example: fire physiological response cold visual transformation color red; life physiological consciousness natural all things visual transformation color green. In logo graphic design, Lenovo is able to produce a special visual image.
In the design of logo graphics, breaking the fixed pattern of the original forward thinking and doing the opposite is the advantage of reverse thinking. In the forward thinking, the designer is easy to fall into a passive position, subjective initiative can not be fully utilized, reverse thinking can enable designers to grasp the initiative in the design, on the basis of market research, information analysis, the use of reverse thinking to conceive and design, guide consumption, will get unexpected results.
For example, the new logo replaced by Guangfa Bank in recent years has broken the traditional logo design concept of "outer circle and inner square" of domestic banks, and adopts a triangular graphic composition, which not only meets the diversified and personalized needs of customers, but also makes it easy to make the logo achieve unique effects.
In the logo graphic design, the designer should be on the basis of the comprehensive design theme, content, marketing and other aspects of the factors, diverging outward, absorbing other factors, such as national customs, art forms, cultural traditions, etc., the more things the designer contacts, the wider the knowledge, the richer the imagination.
For example, airlines in various countries and regions around the world often do not necessarily add elements of aircraft graphics, but adopt divergent thinking to introduce their unique elements into the logo graphics, resulting in their own unique logo images. These divergent thinking needs to produce different basis for design thinking according to different cultures, nationalities, and environments.
In the design of logo graphics, sometimes only consider the treatment of the conventional visual image, often ignore the method of variation, trompe l'oeil thinking is that people have become accustomed to the visual image in the conscious local trompe l'oeil processing, so that people have trompe l'oeil visual perception.
For example, in logo design, the use of line direction and line interspersing, size contrast of graphics, and inverting irrational graphics to change the visual image and form a peculiar and innovative artistic conception, thereby attracting people's attention and strengthening memory. This is a kind of optical illusion phenomenon that uses the physiological illusion of the human eye to create evocative visual graphics. Some show light effects, some present three-dimensional effects, and some cause visual non-stop movement, which is also a commonly used logo style.
There are comparative factors in the logo graphic itself, including the comparison of the marketing market, the comparison of design ideas, etc. The ultimate purpose of logo design is to promote goods, establish an image, participate in market competition, and obtain economic benefits.
When designing logos, we should understand the local markets, analyze and compare the logo graphics of similar goods on the market, at the same time, the logo graphics themselves should also be compared, different countries, regions, and ethnic groups have their own characteristics in different eras, which requires the comparison and summary of the performance methods and style characteristics of the logos, analyze their commonalities and personalities, and carry out design creative thinking.
For example, the different logos of the Football World Cup, from which we can appreciate the embodiment of comparative thinking in logo design.
Logo design can not be imagined, but is based on various factors such as certain patterns and expression methods. The space in architectural design is reasonably divided, the rhythm and rhythm in music, the beautiful movement posture in dance, as well as folk art, traditional art, national customs, etc., all have a large number of essences that can be borrowed and absorbed. In the design, it is necessary to emphasize the combination of reference and innovation, so that the logo graphic has distinct personality characteristics.
The conceptual form of logo design is flexible and changeable, in logo graphic design, the mind can not follow the established idea, but jump from one thinking base point to another. For example, the color, word processing, style characteristics, etc. that need to be considered in the logo graphics can be used for divergence at each basis point, and more factors are derived from this.
In the design, the movement of points to form lines, the movement of lines to form surfaces, the virtual size of points, and the thickness and length of lines all affect the shape of faces. In the specific design, the designer can regard the direction of design thinking as a line, let the line of the design idea, repeatedly jump between these base points, select the available factors, so that the design idea is gradually clear, and the visual image is clear.
Everything in the universe is relative to movement, we live on the earth and do not feel the rotation of the earth, but the rotation is an objective phenomenon, is the law of the universe. Moving from a static concept to a dynamic concept and then to a visual graphic is an extremely complex stage. When designing logo graphics, dynamic concepts are formed by relying on vision.
For example, the sloping line gives people the feeling of being attracted by the geocentric attraction, and this line just induces the generation of motion. The logo of the Incheon Asian Games has a strong visual effect with interlaced graphics and lines, exquisite and fine pictures, and has a strong sense of movement.
In addition, many sports brands and express delivery industries, due to the characteristics of their brands and industries, their logos often convey design ideas with the help of dynamic thinking.
Logo design thinking is to concretize and visualize the thinking object to convey the product information. When doing design thinking, it is possible to perform multi-dimensional cross-combinations. Make the trademark design more logical, philosophical, regular, and informatized.