In the spring, the grass grows and the warblers fly, and everything grows. In order to better care for the next generation, let many babies eat the right "rations", but also let mothers enjoy the exclusive goddess benefits, around the Goddess Month in March, Mengniu Rui Nuen held a mother salon with the theme of "Gu Ai Ling Fun Play Season Genius Mother Possession" on the Love You Membership Day, leading the new trend of domestic milk powder.
This offline activity was held in Zhangjiajie, Hunan on March 19, and the new and fun content and form of the activity attracted the active participation of many mothers, and many mothers said that they had a good parent-child experience in easy play.
("Gu Ailing Fun Season of Genius Mother Possession" theme salon activity site)
The "Genius Mother" salon opened hotly, and Mengniu Rui nursed the next generation with love
The "Gu Ailing Fun Play Season of Genius Mother Possession" salon activity is mengniu Rui feeding grace after the consumer member day offline experience activities, the activity around the topic of "genius mother", with the mother as the lead to invite 25 families to compete on the spot, a total of "parenting knowledge quick question and answer", "parenting view of the ultimate PK competition", "parent-child interactive wisdom group" and "genius mother big league rapid dissemination" and other links, in the form of multiple rounds of parenting competition competition, select "genius mother". The event specially invited the director of the Department of Pediatrics of Zhangjiajie People's Hospital to comment on the views of parenting, bringing real parenting dry goods to the mothers on the spot.
The scene of the event was wonderful, among which the link of "Genius Mother Alliance Speed Broadcast" was deeply concerned by Bao Moms, and many Bao Moms sent photos of the same Gu Ailing "Chinese Cow" gesture posed with their children to the circle of friends, and the warm photos received many likes. This is also the second time that the "Chinese cow" gesture of Gu Ailing, the spokesperson of Mengniu Rui, was popular all over the Internet during the Winter Olympics, and once again brushed the circle of friends.
In order to allow more consumers to have the opportunity to participate in the event, the event also specially invited the host of Changsha Radio and Television Station to help bring online live broadcast to fans across the country, share the live situation, and distribute gifts for the goddess of the live broadcast room, triggering a warm online interaction.
("Gu Ailing Fun Season of Genius Mother Possession" theme salon live broadcast)
The dealer who hosted the event said: "By combining parenting with games, on the one hand, consumers can learn more about scientific parenting knowledge, on the other hand, they can enhance the tacit understanding of parenting, and we hope to convey the high quality of Mengniu Rui'en milk powder in multiple interactive links." ”
It is understood that Mengniu Rui Nuen will carry out different online and offline theme activities on the monthly membership day in 2022, in addition to the theme of "mother" in March, the later stage will also carry out membership day activities around multiple themes such as "green" and "sports meeting", so that mothers can not only popularize and share the scientific concept of parenting, but also feel the parent-child atmosphere in different activity scenarios, and better care for the healthy and happy growth of the next generation.
Focus on creating high-quality milk powder, which has won a number of international recognitions
In recent years, domestic milk powder is ushering in its own golden age, the market share from 16 years of 30% straight up to 60% today, the increase has doubled, as Yashili International's high-end milk powder brand, Mengniu Rui nuen focus on the health and nutrition of Chinese babies, the integration of global high-quality resources, layout of New Zealand, Austria and other golden milk sources, from the source to control product quality.
In order to further bring more nutritious and healthier high-quality milk powder to Chinese babies, Mengniu Rui nuen has upgraded its products from the aspects of ingredients and formulas. According to reports, Mengniu Rui nuen joined hands with the team of the Lipid Research Institute of Jiangnan University to jointly develop UPU, realized the simulation of triglycerides in infant milk powder from a single OPO to a multi-UPU, and successfully selected the research results of the "Thirteenth Five-Year Plan" national key research project.
At present, this cutting-edge technology is the first to be applied in the Rui Nu En Jing Po series (cross-border version), which is more in line with the nutritional needs of Chinese babies in terms of formula. With outstanding product quality and scientific formula, in the "2021 Ingenuity Brand Evaluation" co-sponsored by the Ingenuity Program Office and the Global Times Public Opinion Center, Rui Nuen was successfully selected as the "Ingenuity Brand".
Mengniu Rui'en harvests in the industry that is certainly much more than that. Earlier, Mengniu Rui nuen successfully won the product certification certificate of infant formula food EU standard evaluation certification awarded by the international authoritative certification body SGS, and Yashili became the first baby powder milk powder enterprise in China whose products won the food EU standard evaluation certification, in addition to obtaining FSSC22000 food safety system certification and SQF food safety quality certification. The coronation of a number of international certifications means that the high quality of Mengniu Rui nuen has been internationally recognized.
Deeply rooted in the field of infant milk powder, Mengniu Ruifuen has proved itself with results again and again. Not forgetting the original intention, adhering to the concept of "little nutrition blooms every life", Mengniu Rui nuen will insist on bringing high-quality, safe and healthy products to Chinese babies, and continue to escort the health and growth of Chinese babies.