On March 18, two Microblogs, "60,000 people pinduoduo bargaining was unsuccessful" and "the whole network and other Pinduoduo responded" appeared on the hot search.
According to media reports, on March 17, the game anchor "Super Xiaojie" held the mood of trying it out and launched the activity of Pinduoduo bargaining for free mobile phones during the live broadcast. What he did not expect was that after more than two hours, more than 60,000 people participated, directly cut to six decimal places, and the result was still not finished, that is, it failed to successfully win the mobile phone of more than 2,000 yuan.
The person concerned responded: The mobile phone has been received and thinks that things are too outrageous
On March 19, Caijing Network Technology contacted the anchor "Super Xiaojie". He told Caijing Network Technology that the bargaining activity did last more than 2 hours, and he did not receive a successful prompt for cutting orders during the live broadcast. "Tens of thousands of people participated in the hard way to say, there were tens of thousands of people watching the live broadcast at that time, but it was impossible for everyone to participate, and the actual number of participants was only known by Pinduoduo."
"Super Xiaojie" pointed out that it started broadcasting at about 12:50 on March 17, and the next broadcast was about 14:40. "The original price is a 2099 mobile phone, and the Pinduoduo page does not show how much is the difference, but shows the percentage progress bar. When it was broadcast, the page showed a difference of 0.1%, but it has been shrinking. I couldn't see how many people were chopping, only 30 people who had recently helped me cut. ”
At present, Pinduoduo has responded to this matter, pinduoduo said that the "super small jie" cutting activity has been successfully cut at 4:40 p.m. on the 17th, and sent a special coupon to its account. "Super Xiaojie" told the financial network that after the broadcast, he did not operate again, and did not open Pinduoduo until 23:00 at night.
"I knew it was successful around 23:00 that night, and I thought it was outrageous, the event was not successful, and it was successful afterwards." "Super Little Jie" means.
"Super Xiaojie" told Caijing Technology that he had received a mobile phone.
According to the Weibo content of "Super Xiaojie" at 23:44 on the evening of March 17, "Today's daytime water friends with the live broadcast room cut a day's Pinduoduo without success, inexplicably successful at night, gave me a coupon, only need to pay 0.01 yuan on it, what is the situation "
In the latest Weibo post on March 19, "Super Xiaojie" added: "The Internet says that 60,000 people are involved in cutting orders, is there so much?" The probability is not, because the audience watching the live broadcast at the same time was 60,000 to 70,000, it is impossible for everyone to participate, but at least a few thousand people I think there are, and the specific number of people involved is only known by Pinduoduo, because even if I participate in the interface, I can only see the 30 people who have recently helped me, and cannot see the complete people. ”
In response to what the Internet said about seeing 6 decimal places after the decimal point has not been successful, "Super Xiao Jie" also mentioned in Weibo, which is also not in my live broadcast, I only cut 3 decimal places after the decimal point and can not cut it.
Pinduoduo responded: "Unsuccessfully cut" is untrue
For this matter, Caijing Network Technology asked Pinduoduo for verification, and Pinduoduo also responded, but did not disclose that many people participated in the bargaining activity.
Pinduoduo said that "uncut success" is untrue. According to the activity information, the blogger bargained for a vivo mobile phone worth 2099 yuan at 12:52 on March 17, and at 16:40 on March 17, the platform has sent a special coupon to his account to collect the product according to the rules of the activity, the blogger collected it at 23:34 that night, and the bargain obtained goods have been shipped at 9:27 on March 18, and at 8:31 on the 19th, they have been delivered to a collection point in Yuhua District, Changsha City, where the blogger is located.
Pinduoduo also said that "tens of thousands of people participating in bargaining" is untrue. During the live broadcast, the blogger has publicly stated that he is sending an invitation to help his QQ friends, and not tens of thousands of viewers actually participated in the bargaining. In fact, regarding the number of bargainers, the rumors have undergone multiple evolutions, gradually evolving from "thousands" to "tens of thousands", "60,000" and "70,000".
Pinduoduo pointed out that a successful case of bargaining has become a hot search and hot topic that is completely opposite to the facts under some deliberate promotion, and then confuses public opinion. The company's legal department has completed the relevant evidence preservation.
In addition, Pinduoduo thanked all sectors of the community for their attention and support for Pinduoduo's related activities, and said that in the future, the platform will further improve the activity process and rules, optimize the activity guidelines, and enhance the activity experience.
Cut orders or pull new means
According to the rules of the Pinduoduo cutting activity page, the activity has several forms, one is that the user selects the desired product, invites friends to help, and obtains the free product qualification by cutting the amount of the product to 0 yuan within 24 hours.
There is also a way that when selecting a specific product specification, the price of the spelling order minus 0.01 yuan, you need to use the no threshold commodity coupon and pay 0.01 yuan to buy the product of your choice.
It is understood that Pinduoduo has also been complained about bargaining difficulties before. A lawyer once broke out that the pinduoduo page showed a difference of 0.9%, but in fact, because the page displayed a limited percentage of digits, the real number was 0.9996427%.
However, some consumers also told Caijing Technology that they had successfully withdrawn rewards through the red envelope activity of Pinduoduo bargaining.
An e-commerce industry observer told Caijing Technology that bargaining is a means used by the e-commerce industry to pull new, long-standing means, and is a very effective way to pull new and user growth, can be like a virus link spread, "it takes advantage of the weakness of human nature and the sense of trust between acquaintances, but sometimes the design is indeed complicated, many people do not understand the details of the rules." ”
According to the surging news, "Super Xiaojie" said, "I expect Pinduoduo to publish clearer bargaining rules and processes, tell me specific data, how many people participated in the bargaining, and how to bargain successfully in the end, this is not just my doubts." ”
Previously, in order to improve the user stickiness of the platform, Pinduoduo also launched functions such as free collection of goods, duoduo orchards, multi-mine farms, and multi-travel, and pushed up data such as MAU (number of monthly active users).
However, according to the financial report data, Pinduoduo has slowed down in user growth. According to the data, as of the end of the third quarter of last year, the number of annual active buyers on the platform reached 867.3 million, an increase of 19% year-on-year, a net increase of 17.4 million over the statistics at the end of the second quarter, and the average number of monthly active users in the third quarter was 741.5 million, an increase of 15% year-on-year, a net increase of 3 million compared with the average number of monthly active users in the second quarter, showing a slowdown in growth.