How to achieve commercial closed loop while landing has always been an urgent problem for all companies in the field of artificial intelligence to solve. 36Kr recently came into contact with "Sanchuan Technology" (Hebei Sanchuan Technology Co., Ltd.), which gave a good answer to this problem.
It is reported that the AI company "Sanchuan Technology" product "facebox" uses a screen to solve the necessary links such as face brushing and identity registration, but also helps brand owners achieve targeted advertising. At present, the "facebox" project has covered 100,000 hotels, distributed in 129 cities, and served 1 billion tourists a year.
"Facebox"
Under the "facebox" screen, it is the self-developed technology support of "Mikawa Technology". "Sanchuan Technology" has established its own intellectual property attack and defense system, and has obtained more than 100 national patents and software copyrights, including artificial intelligence deep learning patents, public safety application patents, AI advertising to effect monitoring patents, all-round layout, with moat barriers.
Hebei Sanchuan Technology Co., Ltd. was established in 2004, the earliest to provide AI technology solutions for public safety, assist public security, and control urban floating population. It is reported that its self-developed core national technology patent - the country's first billion-level AI face recognition multi-algorithm fusion technology, the recognition rate is as high as 99.68%.
The front desk is the most important gateway of the hotel, a must for passenger flow, and the first choice for brand customers. In 2017, "Sanchuan Technology" incubated the AI+ hotel scene intelligent marketing platform "facebox", focusing on high-end consumer groups and seizing the entrance to hotel traffic. In terms of business model, "facebox" is located in the front desk of the hotel, through face recognition technology, to create an artificial intelligence big data platform, on this basis, through accurate advertising, e-commerce, membership system, etc., to achieve revenue.
According to founder Wang Yanfang, "Sanchuan Technology" has completed the commercial closed loop through the vertical scene of the hotel and obtained stable revenue. In terms of advertising cooperation, "Sanchuan Technology" has served more than 100 enterprises, including China Merchants Bank, COFCO, FAW and other Fortune Global 500 companies, as well as many industry leaders such as Tencent, EF and Tmall, covering hundreds of millions of users.
Different from Focus Media's way of advertising and marketing by paying the land occupation fee to the property, "Sanchuan Technology" provides the hotel with a sticky service that is, a personal id verification check-in service for free, in exchange for the land occupation fee, network fee and electricity fee, and the cost of expanding customers is relatively low, and the cost of being replaced is relatively high.
Offline marketing this track, the hotel scene will be a trillion-level market that brings together millions of screens. According to statistics, there are 600,000 hotels and 300,000 homestays in the country, which attract 7 billion high-value occupants every year. Through the scene of front desk check-in, it accurately adapts to 7 billion high-end consumers.
In terms of market expansion, "Sanchuan Technology" has now covered key core cities such as Beijing, Shenzhen, Chongqing, Haikou and Xiong'an New Area, and is gradually completing the landing of sinking cities. In terms of market share, indicators such as equipment shipments, number of hotels covered, regional scope, or large-scale operation experience are among the top in China.
In terms of the team, Chairman Wang Yanfang is the creator of the "Sanchuan Model" for the verification of the public safety service industry, the founder of the "facebox" brand, the pioneer of artificial intelligence face recognition applications, and the most influential figure in the outdoor media industry. It is reported that "Sanchuan Technology" has completed nearly 100 million yuan of B round financing in 2021 and is launching a B+ round financing plan.