From 2020 onwards, in the domestic market, it seems that there has not been a real blockbuster Hollywood movie for a long time.
From the 76.88 million released "Full House of Magic" last year, to the 85.75 million of the typical Hollywood IP blockbuster "The Matrix 4", to the less than 70 million of the classic IP "The Nile Massacre".
Zhengzheng three consecutive films, in the domestic market, the box office has not broken 100 million.
The only one that performed better was "007: No Time to Die", but it only grossed 414 million.
And the much-anticipated rescue work, Nolan's "Creed" at the domestic box office, is only 455 million.
Speak from the heart.
As far as the capacity of the domestic film market today is concerned, it is not a hit.
Some time ago, the two blockbusters just introduced did not perform much well in China.
As of the date of writing (March 16), the mainland box office has fallen to 5.28 million, and the cumulative box office is only 33.49 million, and the scheduling rate is only 1.3%.
It can be said that the achievements of "Uncharted Seas" in the domestic market are not worthy of the overwhelming publicity before the release.
In the domestic market, it is so popular, and in the world film market, it has basically not been able to achieve good results.
Because the film cost as much as $140 million to make, and its total box office is still only $302 million.
Basically, it can be said that the street is fixed, but there is still hope to return the cost.
And the results of "New Batman" in the domestic market are also very bad.
As of the time of writing, the first day of "New Batman" in China has a scheduling rate of 48.1%, but the pre-sale box office is only a pitiful 2.99 million.
Compared with the $472 million in overseas markets, north American paintings have opened at $128 million and globally with $248 million.
"The New Batman" is really a bit shabby in the domestic film market.
And then there is.
After the Marvel movie "Spider-Man 3: Heroes No Return", which was just launched on streaming a few days ago, word of mouth was also fully unbanned in China.
However, it has received a lot of bad reviews, or the unanimous opinion of most viewers: the special effects are bad, except for selling feelings.
Why?
Hollywood blockbusters are not working in the domestic market?
Essentially, the city of Hollywood is standing still, and the audience's freshness of Hollywood movies has receded.
Bring up Hollywood movies since the introduction of the new century.
Hollywood movies, with their special effects, pictures, etc., quickly became a giant in the domestic film market.
So, at that time, some people called Hollywood movies Hollywood blockbusters.
But.
As domestic audiences see more Hollywood movies, they will naturally be able to find out.
Hollywood movies, basically changing the soup and not changing the medicine, have regressed to some extent.
Most of the Hollywood classics that many people mention now are works from the 1980s and 1990s.
"Truman's World", "The Beautiful Legend of Sicily", "The Shawshank Redemption" and other familiar movies are more than twenty years away.
Even the "Lord of the Rings" series, which set off a wave of movie-watching, was the work of the first three years of the new century.
Even "The Dark Knight", which has been called the ceiling level of super British movies, is also a work in 2008.
From the 1980s and 1990s, when masterpieces were frequent, to the new century, there have been few classic movies.
It can be seen that Hollywood is no longer at its peak.
Instead, what?
In order to "get right" all kinds of bad money, all kinds of Cypriots.
In these movies, you can see the counterattack of the D-sucking teenager, the willfulness of the rogue family, the counterattack of the black brother and so on.
Even "Black Panther" is a big hit.
These films, for North America, where racial tensions are increasingly fierce, may be very enthusiastic.
But for the domestic market, which does not have any basis for racial contradictions, it is impossible to resonate, let alone be wonderful.
Naturally, it is difficult to praise these films, let alone sell tickets.
The most typical of this situation is "The New Batman".
Comparing the box office results of "New Batman" at home and abroad, it is obvious that it can be seen.
truly.
Batman's IP is very valuable in foreign countries, and the movie box office is also a big hit.
But this is based on the situation that there is a good american comic foundation abroad, and Batman's popularity is high.
In China, although under the development of Marvel movies, American comics are not a niche, but they do not have a high degree of popularity.
Remember when "BVS" was released that year, a classic prediction:
How could a vigilante who cracked down on street thugs fight Superman?
It can be seen that Batman's popularity in The country is the basis.
In addition to the lack of cultural foundation, Hollywood movies are also caught in the strange circle of IP continuation and flooding of special effects.
Special effects are such things.
Some people like it, and buy tickets to see special effects.
But some people don't like it, thinking that the special effects are flooded and dominate the storyline of the movie.
Coincidentally, Hollywood movies have had this bad habit in recent years.
Typical examples such as "The Matrix 4" are simply a one-time large collection of special effects from previous works, allowing the audience to watch the special effects and watch the addiction.
Once stunning, twice aftertaste, three times boring.
And Hollywood movies, in the case of the regressive quality of the film, also intend to use special effects to plug the audience, and domestic audiences will naturally not pay.