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From abandonment to return, Moto, Redmi, and Honor all support: 512GB capacity has become a selling point again

If there is any change in mobile phones from last year to this year, it is probably the most intuitive one is that large-capacity mobile phones are missing. The flagship phone released before will have a 512GB version, and even come up with a 1TB version to promote it. From 2021, such mobile phones will almost disappear collectively, and the mobile phone capacity will be directly capped to 256GB. Finally in 2022, when a mobile phone has 512GB of storage, it can already be called the "king of volumes", the same price, I give you 512GB of storage, this is not the inner volume?

From abandonment to return, Moto, Redmi, and Honor all support: 512GB capacity has become a selling point again

Moto S30 champion version is such a product, priced at 2499 yuan, equipped with 12GB + 512GB specifications, this specification can be called the top of the mobile phone, to know that now the biggest difficulty in buying a 512GB capacity mobile phone is not how much money to spend, but there is no such product at all. In contrast, there is now a moto Edge S30 Champion Edition available, and this is not expensive, which is 300 yuan more expensive than the 256GB version of the same model. Of course, the next test is how many motos are sold and how much they can sell.

From abandonment to return, Moto, Redmi, and Honor all support: 512GB capacity has become a selling point again

For mobile phone brands, the mainstream capacity purchased by users is now 128GB and 256GB, and no matter what kind of storage specifications, it is reflected in the memory chip on the mobile phone. Therefore, the capacity and price setting of mobile phones are tested by the brand's prejudgment of sales and the scheduling of the supply chain. 512GB is a niche choice of capacity, many mobile phone brands directly abandon this capacity specifications are completely normal, especially we will find that the phone is shrinking in the past two years, the periscope camera is gone, IP68 waterproof is gone, even the metal border is almost gone, and then abandon a 512GB is actually nothing.

From abandonment to return, Moto, Redmi, and Honor all support: 512GB capacity has become a selling point again

However, if you want to talk about a trend in the mobile phone industry in 2022, it may be to find the original shrinking specifications one by one. When a particular specification becomes missing in the entire industry, it must become a selling point. For example, if there is a new mobile phone with a 10X periscope telephoto now, it is definitely a flagship benchmark. The same is true for 512GB of storage, and after a year of tossing and turning, Moto is now the first to add that selling point back. However, it doesn't matter if you don't want to buy a moto phone, because Xiaomi has also officially announced that it has been added back on the Redmi K50 Pro, and the latest Honor Magic4 series of models has 512GB to choose from.

From abandonment to return, Moto, Redmi, and Honor all support: 512GB capacity has become a selling point again

The Redmi K50 series has 512GB storage capacity, of which the Redmi K50 Pro 512GB version is priced at 3999 yuan, the Honor Magic4 series is more expensive, and the 512GB is 5399 yuan. However, Lenovo's Chen Jin has a different view on this, just equipped with 512GB storage is nothing, can you do the same as the moto Edge S30? For example, 5 yuan / GB? Yes, the selling point of Lenovo's mobile phone is not only the capacity, but the price of 5 yuan / GB, so the official called the king of the volume is not unreasonable.

From abandonment to return, Moto, Redmi, and Honor all support: 512GB capacity has become a selling point again

In fact, if you go back a few years, it is not difficult to achieve 5 yuan / GB. After all, at that time, mobile phones could support MicroSD cards to expand capacity, and today's MicroSD large capacity is not a problem at all, buy a 512GB memory card to convert down to only 0.8 yuan / GB. It's just a pity that Android has almost technically eradicated the possibility of phones using memory cards, and the really cheaper large-capacity option is now completely gone. The only thing that can be concerned about is which other phones will have a 512GB version and how they will be priced.

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