On March 15, in the art museum of Southwest Jiaotong University, an exhibition attracted a large number of students to visit, and 63 exquisitely designed Universiade posters were displayed, and it is understood that these posters were designed by students of Southwest Jiaotong University. As the 100-day countdown is approaching, in order to enhance the participation of students in the Universiade project, improve students' awareness and enthusiasm for the Universiade, and create a strong atmosphere of "Loving Chengdu • Welcoming the Universiade", the Universiade campus activities have entered Southwest Jiaotong University in this special way.
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PART 01
A unique basic training course in the ability to innovate
Bring students an intimate encounter with the Universiade
Zhu Jie, associate professor of the Department of Communication of the Humanities College of Southwest Jiaotong University, is the main teacher of the basic training of innovation ability, according to her, this is a professional compulsory course for sophomores majoring in communication and advertising, since the beginning of the course in 2008, the student team has planned and implemented a public welfare innovation activity every year to apply the innovative methods learned to social practice. This year coincides with the upcoming Universiade in Chengdu, and this course project is set up with the theme of the Universiade, encouraging students to fully investigate, exert creativity, and design a poster with Chengdu flavor.
"As soon as the door opened and Rong Bao walked in, everyone exclaimed, 'Wow, it's really coming!' I think this moment is the moment when we are really in close contact with the Universiade. ”
In order to fully mobilize the enthusiasm and participation of students for the Chengdu Universiade and ignite the creativity of the students, Rongbao, the mascot of the Chengdu Universiade, was invited into the classroom by Teacher Zhu and interacted intimately with the students, and the cute Rongbao instantly captured everyone's heart.
"Before, I just saw it on the plane, but now when it really comes to reality, Rongbao's image suddenly becomes vivid, and it conquers everyone as soon as it enters the classroom." The students at the scene frankly said that Rongbao walked into the classroom to let everyone touch the vivid image of the Great Luck at close range, absorbed the exemplary power of the Great Luck, and felt the wonderful luck of the Great Luck, at this moment, the students' creativity was ignited.
PART 02
More than 200 students actively participated
63 posters are a combination of creativity and enthusiasm
After Rong Bao's unexpected visit ignited everyone's creative passion, the students actively began to create, and we saw these 63 posters in the exhibition hall of the Southwest Jiaotong University Art Museum that embodied the enthusiasm of more than 200 students for the Universiade.
Among them, there is the exquisite integration of Bashu traditional culture and the spirit of the Universiade, Shu embroidery and free gymnastics have been found by the students to find a common beauty, Sichuan opera face transformed into a runway, carrying the passion of sports running; giant panda special train carries the dream of the Great Luck, cover the bowl of tea to welcome the eight guests; the Universiade project and Sichuan cuisine are also integrated under the creativity of the students, hot pot and volleyball, dan dan noodles and athletics, full of youthful style of copywriting to make traditional food unique flavor; Sanxingdui, Sun God Bird, Traditional cultural symbols such as Tai Chi also collide with the innovative thinking of the students, expressing the artistic conception of the dream of building a hundred rivers and a city.
The process of creating these works is accompanied by the students' in-depth exploration of the spirit of the Universiade and the culture of Chengdu, according to the students, in order to better show the spirit of the Chengdu Universiade, in addition to looking up information on the Internet, they also conducted on-site research, whether it is the Universiade venues on the campus of Southwest Jiaotong University or the major landmarks in Chengdu, they have left the imprint of serious exploration by the students.
"In the process of making this poster, I learned more and more about Chengdu and the Universiade, and just like the people who were in motion above, I also felt his enthusiasm and sunshine." This kind of exploration of the spontaneity of the Chengdu Universiade also allows students to create connotative and creative works, but also from the heart to be infected by the youth atmosphere of the Universiade, which greatly improves their participation in the Universiade. "In the process of brainstorming, we felt that we were one step closer to the Universiade, and we are very proud to produce such works, and at the same time, we are more yearning for the Universiade." The students at the scene were full of excitement in front of our camera.
It is reported that this exhibition will be exhibited to the public for two months in the Art Museum of Southwest Jiaotong University, in addition to creative posters will also exhibit interactive videos and other multimedia works, this beautiful landscape makes the atmosphere of the great luck on campus more intense. This great luck into the campus activity into the Southwest Jiaotong University, to the students in the school "with dreams, beyond the self, fight hard" spirit of the great luck, so that young students "listened" to the call of youth, with the belief to start to the dream, to the great luck of the covenant.
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Video | Zeng Weichun
Text | Jiang Wenjie
Edit | Zhang Hao
Audit | Deng Qiu