Female, is a very charming word. Whether it is the role of daughter, lover, wife, mother or strong woman and female independence, it represents the continuous improvement of women's attention to self. They can not only arrange their lives well, but also pay more attention to their own internal needs, live out their own style, and live out their own style.
Nowadays, more and more women are jumping out of the "defined" and starting to live to please themselves. On the 3.8 Goddess Day, through the Euler Ballet Cat Tasting Salon, the Euler brand also opened a self-questioning and introspection about its own brand.
Although the current "she economy" and "her strength" dominated by female groups have become the hot topics of the times. But for more than a century since the birth of the automobile, the automotive industry has been designing cars for men, and female consumers have been a neglected force in the automotive industry. According to the data, the female population base of 20 to 60 years old in China has exceeded 400 million, and the size of China's female consumer market is as high as 10 trillion. At the same time, the rapid rise of the "she economy" is also silently promoting the upgrading and iteration of the market consumption structure.
Although many car brands have begun to pay attention to female consumers, they often only stay in the small adjustment of exterior color and interior color, which is obviously unable to meet the needs of women in terms of physiology, emotions and application scenarios.
Euler's brand positioning is "a car brand that loves women more", and its goal is to truly put the concept of loving women the most into product design. Therefore, in Euler designing cars for women, not only from the female aesthetics, but also from the needs of women's cars, Euler Ballet Cat will be the first female exclusive car launched by Euler.
Regarding the positioning of the ballet cat, Euler hopes that "she" can become the "treasure girlfriend" of every car owner. The first is to have an outstanding appearance, not only continuing the retro style, from the color point of view, the ballet cat series has adopted a low-saturation Morandi color matching, from the visual point of view to present a sense of high-end.
The interior is based on warmth and luxury, customized design for women, including the size of the steering wheel, the width of the seat, etc., all of which are customized and developed from the female body characteristics.
Functionally speaking, female users may not ask too much for technology and performance, but they must eliminate all kinds of anxieties when driving. Because they tend to worry about being road killers, worrying about driving in bad weather, worrying about babies sitting in the back row, and so on. The Euler ballet cat has "Lady mode", "ride the wind and waves" mode, children's mode and other functions to correspond to it, it can be said that the Euler ballet cat has read the pain and love of women from the emotional level. No matter what kind of driving scene, as long as there is the company of this good "girlfriend", it can bring them enough confidence and calmness.
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In "her time" Euler saw the power of "her" and chose to stand firmly with "her". The launch of Euler's ballet cat is not only a new member of Euler's "cat family", but also a further realization of Euler's positioning of "loving women more". Love may have a shelf life, but girlfriend love is always warm and brilliant, ballet cat, is Euler for the goddesses to create a "treasure girlfriend", look forward to the listing of "she" can accompany the goddess across the mountains and seas, chasing dreams and love.