Recently, Huawei's "smart door lock" appearance patent was authorized.
It is understood that Huawei's smart door lock is mainly used to control the opening or closing of the door lock through applications, fingerprints, passwords, facial recognition, authorization, etc., and its design point lies in the shape of the product.
In this regard, some industry insiders believe that the authorization of Huawei's patent will promote Huawei to occupy the market share of smart door locks, and the future smart door lock market Huawei will benchmark Xiaomi, and this battle has been fiercely fought between Xiaomi and Huawei.
Nowadays, the mainland household smart door lock industry has entered the middle and upper concentration oligopoly, and the head enterprises have played a decisive role in the development of China's smart door locks. At present, the top 3 companies in the industry are Xiaomi, Deschmann, and Cadiz. It is worth noting that as an Internet company, Xiaomi opened a new business of smart door locks as early as 2017 and made efforts to the smart door lock market. Recently, Xiaomi officially released the news of smart door locks. According to Xiaomi's official information, the Xiaomi smart door lock series has now been launched for 3 years, with a total of 9 products launched, and sales have exceeded 3 million.
According to data from the Prospective Industry Research Institute, the sales volume of China's smart door lock online market in 2021 will be 3.736 million units, accounting for about 28%. Offline channels account for more than 70% and are the main sales channels for smart door locks. From the perspective of brand entry, it can be divided into professional smart locks, home appliances, Internet and other camps. Among them, professional smart locks are represented by brands such as Cadiz, Deschmann, and VOC. Home appliance companies are represented by Bosch, Samsung, Skyworth, etc. Internet companies are represented by Xiaomi, Huawei, 360, etc. With more enterprises pouring into the field of smart door locks, the industry has formed a competitive situation of "thousand lock war".
With the innovation of science and technology, consumers' requirements for quality of life continue to improve, the market for smart door locks has flourished, and many manufacturers have also launched new actions. As a key to the field of smart door locks, Cadiz completed a US$100 million strategic financing in 2021. At the end of last year, the global intelligent security giant Fluorite Network also submitted an IPO application, planning to raise 3.739 billion yuan.
The reason why many companies have poured into the smart door lock track is because the company has taken a fancy to the fast-growing huge market of smart home. In the era of internet of everything, the smart home industry has become a new track for many enterprises to dig for gold, smart door locks as the entry products of smart homes, the market contains huge business opportunities. Huawei's competitiveness in the smart door lock market, in addition to Huawei's own strong brand, user scale, and professional technology, the advantages of the smart home ecosystem cannot be underestimated. On the smart home track, Huawei builds a hardware ecosystem based on the protocol of Hongmeng system and HiLink open connection. Huawei has cooperated with various hardware companies on the cornerstone of Hongmeng system, and has been working on product linkage for a long time, and has produced 1+2+N whole-house intelligent solutions. Yu Chengdong, CEO of Huawei's consumer business, once said that Huawei's all-scenario smart life is the long-term strategy of Huawei's consumer business in the next 5-10 years. One of the five major scenarios is the smart home. It can be seen that Huawei's determination and strength to deepen the smart home.
At present, the homogenization of smart lock products is becoming more and more serious, the market competition is fierce, who can provide better products and services, master more core technologies, in order to survive in the storm. Professional analysis believes that Huawei, which has strong strength, has impacted the smart door lock market, and the future will become a head enterprise just around the corner.