Recently, the Daily Mail said that some experts have found that due to "environmental protection", the cancellation of "environmental protection measures" such as chargers, headphones and improved paper packaging boxes has saved Apple at least $6.5 billion in costs, equivalent to 41.4 billion yuan.
In 2020, at the iPhone 12 series conference, Apple officially cancelled the random gift of charging heads and headphones, as for the reason for the cancellation, the official explanation is also very brief, on the one hand, Apple survey found that many people have more than two idle charging heads, even if the random gift of the charging heads is canceled, consumers also have old charging heads to use, on the other hand, the cancellation of charging heads and headphones is also conducive to environmental protection, which can save 2 million tons of carbon emissions per year, equivalent to the emissions of 500,000 cars.
Therefore, Apple believes that their cancellation of the charging head will not affect the use of consumers, but also support the cause of environmental protection, the best of both worlds.
However, after the official announcement of the decision, it still caused great controversy in major markets around the world, and the core of the dispute was that everyone was doubting what apple's original intention was.
Many people think that Apple is not really for environmental protection, but for excess profits, "environmental protection" is just a piece of "Joan of Arc Arch" erected by Apple to excess profits, to help them block the infamy.
Because everyone knows that the charging head and related accessories are required to customize the production cost, a set is not cheap, under the premise of the same price, now it is not randomly gifted, it is equivalent to the cost directly saved.
In addition, after canceling the attached accessories, Apple can also make money by selling charging heads and other accessories, after all, although the survey shows that the average person has two or more old charging heads, but there are always a bunch of people, some people have none, no or do not want to use the power mismatch of the old charging head How to do, the vast majority will choose to buy from the official mall.
Apple's official mall sells fast charging power matching fast charging head, the price is not cheap.
Therefore, the cancellation of the charging head and the random gift of headphones can not only allow Apple to directly save a lot of cost expenditure, but also earn excess profits.
It is also worth noting that after the iPhone 12 series Apple canceled the charging head and the random gift of headphones, Apple on the iPhone 13 series not only continued the "tradition", but also further developed a new "environmental protection measure" - reducing the mobile phone box and the plastic seal on the box.
Because there is no relevant accessories to give away, the volume of the mobile phone box can be made very small, and Apple has also replaced the plastic seal on the box with a paper seal, which seems inconspicuous, but in fact, the amount is still very impressive.
Finally, there is news that Apple has been investigating the cancellation possibility of SIM card needles since last year, and if there is no accident, Apple will make more articles on packaging boxes and accessories, and the new iPhone will be a bare machine in a few years.
About Apple because of the cancellation of accessories, made 41.4 billion yuan, how do you see it, welcome to leave a comment, we see in the comment area.