The 20th Guangzhou International Professional Lighting and Sound Exhibition has been held as scheduled at the China Import and Export Fair Complex on February 25-28. The Shure Shure booth set up a variety of display areas, not only microphones, headphones, wireless systems and other product experience areas, but also close to the mass market "Home Studio" area, showing live broadcasts, home recording and other scenes. At this Guangzhou Light and Sound Exhibition, the audio products and solutions presented by Shure have won the affirmation and praise of all parties. To this end, we visited Ms. Kennex Tse, Senior Retail Marketing Director for Greater China and Korea at Shure.
The Shure Booth set up a "Home Studio" area to showcase live streaming, home recordings and more.
Ms. Kennex Tse is Shure's Senior Director of Retail Marketing in Greater China and Korea
Author: Shure has always taken a professional route, so can you introduce the Shure brand from a mass market perspective?
Kennex: Shure Shure is a brand with a history of nearly 100 years and has always been a company with a mission to create beautiful sound experiences. Thanks to years of experience in the audio field and constant communication with users, Shure knows exactly how to help users in different fields get the best sound effects. Shure's users include not only stars and musicians on stage, but also anchors, content producers, and daily commuters and music lovers. In the past 10 to 20 years, we have developed specialized products to civilian mass products, and today's products are more for webcasting, recording studios, etc., for content producers and music lovers. In this regard, we have also developed a lot of products, each of which is suitable for different scenarios, different listeners, and the product design is based on the convenience of carrying and wearing, maintaining a high-quality use effect.
Shure Shure's products are aimed at musicians, content creators and home offices.
Author: There are still some differences between the mass market and the professional market, so what changes will be made to the product from the professional to the public?
Kennex: Today, our products are aimed primarily at musicians, content creators and home offices, including: a wide range of headphones, wired and wireless microphones. I can introduce one by one, in terms of professional aspects, such as on the stage, we will use wireless products to cooperate with large-scale concerts, stage production, etc., but if it is civilian, such as in the recording studio, live broadcast room, recording studio or home, more wired products are used. For example, the SM7B and MV7 microphones I brought today are already used by many musicians around the world, and I myself use them when Singing. The SM7B is a dynamic microphone for professional recording, live streaming, etc., and it is also a microphone that Mike Jackson loves, so musicians around the world also know this microphone. In addition, the MV51 is also a popular model for users. The Motiv series provides very good sound quality for streamers, live streamers, content producers or working from home, and at the same time, it is very convenient to operate, whether it is work or entertainment, there is no need to worry about sound problems.
The SM7B is a dynamic microphone suitable for professional recording, live broadcasting, etc.
Author: In terms of headphones, what products can be recommended?
Kennex: Headphones I would like to highlight the latest AONIC 40 wireless headphones and AONIC Free true wireless headphones. Both products combine our technical expertise with advanced wireless headset technology, while also customizing EQ functionality through the free ShurePlus Play app. Excellent sound, flexible and convenient to use, very in line with the current young user group usage habits. For example, AONIC 40, this headset, has a unique shape, white and black, equipped with Bluetooth 5.0, I usually commute and listen to music will use. It also has the characteristic that it can be folded lightly and can be placed inside the bag. There is also an AONIC FREE headset, it is particularly compact, is the HIFI dynamic of the true wireless in-ear earbuds, I will put it in the pocket, bag every day, stylish style, there are red and black, I especially like the red version to match the clothes out of the street or do sports.
For example, AONIC 40 is a headset with a unique shape, white and black, equipped with Bluetooth 5.0, suitable for commuting.
AONIC FREE headphones, which are particularly compact, are hifi dynamics of true wireless in-ear earbuds, stylish in style, available in red and black, which can be used to wear clothes on the street or do sports.
Author: What is Shure's strategy for the music and consumer markets?
Kennex: We pay a lot of attention to the interaction with users, for example, the Tmall flagship store has all of our civilian products, and each product has a detailed introduction. Last year's double 11 in the Shure Tmall live broadcast room, we not only shared with you the Shure ace products that improved the quality of life through Shanghai and Hong Kong Lianmai, but also interacted with everyone with energetic singing, and told users the characteristics of our products and how to use them, narrowing the distance between Shure and users. Shure went from professional to civilian, and we took a big step. We hope that users can get full energy and vitality from music through Shure products, and maintain excellent conditions at work and in life.
MV7 is a product sought after by many anchors.
Author: From a product standpoint, what do you think are the main advantages of Shure?
Kennex: The advantage we emphasize is that we go from professional to civilian, and all our products must maintain professional high quality sound. Our pursuit of sound quality, to bring beautiful sound to all users is Shure's pursuit and goal. Therefore, from professional to civilian, wireless products, wired products, will not lose our pursuit of high-quality sound, which is our biggest advantage.
Shure Shure not only uses more online promotion forms, but also launches solutions for new application scenarios. For example: home KTV, personal live broadcasting, online education, etc.
Author: The current live broadcast is a boom, after the epidemic, many people will choose to do office or entertainment activities at home, then Shure's products are very suitable for the needs of current users, can you describe some shure use scenarios?
Kennex: For Shure, it's important to be creative with constant innovation in response to a changing environment. For example, in January, my team and I released the new AONIC 40 headphones in Hong Kong in the form of a special silent concert. Because of the epidemic, we not only use more online promotion forms, but also launch solutions for new application scenarios. For example: home KTV, personal live broadcasting, online education, etc. For example, the MV7 I used to interview today is a product sought after by many anchors, this product is very suitable for anchors to do live broadcasting at home, it is from 15-20 cm, 30-60 cm range sound is very clear and warm. In addition to live broadcasting, I also use it to do home work, it is a dynamic USB microphone, I can plug it on the computer to do interviews with you, you are now using MV7, I listen to your voice is very clear and good. Therefore, many musicians, anchors, and content producers are using this product. Another MV51 is a condenser USB microphone, which can also be used by the anchor in indoor scenes. Usually I use it in the K song App on my mobile phone, and its recording function is particularly good, and the reception is particularly clear. And it's also out of stock from time to time in our sales channels because it's too popular.
The diversity of Shure Shure products can meet the colorful needs of people today.
Author: In life, which shure products do you use most often?
Kennex: I'm a person who loves to travel, and when I travel, I must be carrying AONIC FREE, because I carry a certain amount of luggage, so when choosing audio products, try to choose convenient, good quality, the first is to consider listening to music, it is my "best friend". In addition, when I travel, I also talk to different friends on the phone, so I will also bring MV7s. If I sing K at home, I will choose MV7 and MV51. Of course, today's young people singing K do not have to go to KTV, the scene where they sing may be in the car, it is possible to be in their own room, then I will recommend MV88 and M88 + microphone, plugged in the phone to use, users can take it anywhere. In the fast-paced modern life, everyone's life is as colorful as the different scenes we show. We want Shure Shure products to accompany users all the time.
Text: Zheng Haihong
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