The sales of prepared dishes on platforms such as Hema, Dingdong, and Taobao doubled, and the growth rate of prefabricated dishes in 2021 increased by 4 times compared with 2020; the first share of prefabricated dishes, "Weizhixiang", successfully landed on A-shares in April last year and won 10 consecutive boards; players in the fields of fresh food, catering, aquatic products, agriculture and other fields have entered the prefabricated vegetable market, and head capital such as Housheng, Sequoia, hillhouse and other head capital bet on prefabricated dishes...
On the afternoon of March 10, the third-party data mining and analysis agency iiMedia Research (hereinafter referred to as "Ai Media Consulting") held the "Ai Media New Consumption Lecture Hall" in Guangzhou, released the "2022 China Prepared Vegetable Industry Development Trend Research Report", saying that under the comprehensive effect of policy support, residents' income improvement, consumption concept change, cold chain technology progress and other "favorable", prefabricated vegetables ushered in a golden period of development, and it is expected that china's prepared vegetable market will maintain a rapid growth rate of about 20% in the future. In 2023, the scale of the prefabricated vegetable market will reach 516.5 billion yuan.
On the same day, the China Prefabricated Vegetable Industry Alliance was established, and the first batch of members included Xiaolongkan, Wuzhi Brine Goose, Hongjun Diet, Water Paradise, and One Moment Kitchen God.
"It's no accident that the new track of prefabricated dishes has become popular in the past two years." Zhang Yi, CEO and chief analyst of Ai Media Consulting, said in his speech on "The Development Opportunities of the Prepared Vegetable Industry under the 100 Billion Market Outlet" that from the 1990s to 2014, the emergence of clean vegetables, semi-finished dishes and fast food dishes in China was the early stage of the development of the prepared vegetable industry; in 2022, under the catalysis of the epidemic, the prepared vegetable industry entered a period of rapid development.
In his view, the rapid development of pre-made dishes in the past two years has benefited from the time, location, people and:
1. The development of China's prepared vegetable industry is inseparable from the implementation of the government's support policies. As early as 2016, the mainland's "Outline of the National Green Food Industry Development Plan" proposed that all departments should continuously strengthen marketing services, improve the market circulation system, and promote green food to enter the development track of "guiding consumption with brands, driving the market with consumption, and promoting production with the market". This is an important foundation for the development of catering enterprises, including prepared dishes.
In March 2021, the 14th Five-Year Plan for National Economic and Social Development of the People's Republic of China and the Outline of Long-term Goals for 2035 clearly stated that it is necessary to vigorously develop the green food industry, support the construction of major projects such as green food, and improve the food and drug quality and safety traceability system. The food manufacturing industry has accelerated its leap to the trillion-level level, strengthened the green food industry chain, and formed a competitive trillion-level industrial cluster.
2. National income continues to grow. According to Ai Media Consulting and Research, the per capita disposable income of the mainland has continued to grow in the past 7 years, except for the impact of the epidemic in 2020, the rest of the years have maintained a growth rate of more than 8%. The consumption capacity of the people has improved, the catering market has further recovered, and the C-end consumption potential of the prefabricated vegetable industry has increased significantly.
3. The catering industry is growing in fluctuations. The catering industry is tenacious and has returned to pre-epidemic levels in 2021. According to the data forecast of Ai Media Consulting, in 2023, the number of stores of Chinese chain catering enterprises is expected to exceed 50,000, and the growth rate is about 9%.
4. Iterative upgrading of cold chain technology, from pre-cold treatment, to processing and packaging, to refrigerated distribution, all-round escort for pre-made vegetables and semi-finished products, as well as raw materials.
5, the catering cost structure has changed, the industry urgently needs to reduce costs and increase efficiency, and pre-made dishes save time and effort in side dishes and cooking, and pre-made dishes are also welcomed at the B end.
Zhang Yi said that with the trend of china's household miniaturization, food consumption convenience and quality, the demand for prepared dishes will continue to increase, and it is expected that the Chinese prepared vegetable market will maintain a rapid growth rate of about 20% in the future, and the scale of the prepared vegetable market will reach 516.5 billion yuan in 2023, with broad prospects for development.
At the scene, Ai Media Consulting also led the establishment of the "China Prefabricated Vegetable Industry Alliance" and held a launching ceremony, xiaolongkan, wujian brine goose, Hongjun diet, water paradise, one moment kitchen god, red food network, catering O2O and so on became the first batch of alliance units.
According to reports, the establishment of the industry alliance aims to aggregate industry resources, give full play to the advantages of each member unit in product research and development, market development, etc., coordinate new product research and development and product industrialization, achieve resource sharing, win-win cooperation, and form an industrial development pattern of complementarity, mutual assistance and mutual promotion.
[Reporter] Ou Zhikui
【Author】 Ou Zhikui
【Source】 Southern Press Media Group South + client
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