The scooter market below 50,000 is all electric vehicles, of which Hongguang MINIEV, as the "big brother" of the mini car sales ranking, has won the top spot in China's new energy sales for 17 consecutive months. On March 11th, the Hongguang MINIEV 2022 model was launched, and a total of six models were available. Hongguang MINIEV models start from 28,800 yuan, and the official price range is 34,800-50,600 yuan.
Hongguang MINIEV 2022 annual model
The new car provides two kinds of models, the self-contained model and the joy model, the appearance is still inherited from the DNA of the old model, in the body color matching will provide four colors of starry blue, nebula white, star rhyme powder and star glow gold, the square light group embedded LED daytime running lights, with the iconic brand LOGO, the degree of recognition is extremely high. The three-width sport wheels on the side of the car are matched with a concave waistline, which looks very spiritual. "Head and tail echo", the tail lights also adopt the same shape design as the front of the car, embedded halogen light strips, after lighting up to show a three-dimensional feeling.
In terms of power, the new car will be equipped with a maximum power of 20 kW, a peak torque of 85N·m motors, and a battery life of 120 km and 170 km.
Hongguang MINIEV Macaron 2022 annual model
The macaron version has added 4 new models, namely the fashion model, the perfect model and the two sandwich models. The appearance is still designed with a closed grille, this new car is inlaid with a glowing Wuling LOGO in the front face light group, and the macaron and sandwich version adds a symmetrical light band on both sides on this basis, which looks more agile and cute after lighting. The headlights group adopts a new type of headlight with embedded LED daytime running lights to convey the power and beauty of "walking with the light".
In addition, the new car is equipped with three-frame retro wheels as standard, and the exterior color still provides a variety of color matching options, and the color matching in the details of the interior is consistent with the exterior color. The "sandwich customization model" provides a high-end atmosphere embroidery craft interior, and users can upgrade the interior for only 500 yuan more.
In terms of power, the macaron version is equipped with a motor with a maximum power of 20 kW and a maximum torque of 85N·m, and the battery life is available in two versions, 120 km and 170 km, all equipped with permanent magnet synchronous motors. In terms of configuration, it provides safety and security configurations such as main driver airbags, reversing images, and reversing radar, and customers can optionally install intelligent voice robots, which will be more convenient for daily travel.
In addition to the listing, the new car launched a 9.9 yuan online booking and enjoying tianyou outing ceremony, including charging sockets and 500 LING value of the LING Club rights mall, which users can redeem gifts. It is reported that the new car key is designed with baked paint matte photoelectric plating, which is more fashionable and trendy.
Why the status of Wuling MINIEV cannot be shaken
Wuling Hongguang has stepped into the new energy mini car market for some years, although it is not a pioneer in this field, but it is undeniable that Wuling Hongguang MINIEV has made this market hot with its own strength, and has successively driven many domestic independent brands to pour into this field to try to divide the "cake", but most of them have ended up in the "East Shi Gong" end.
The reason why Wuling Hongguang MINIEV can sit firmly in the first place, in addition to its close connection with young people, the low price and the appearance of unlimited DIY meet the individual needs of young people. Search for the keyword MINIEV on major online shopping platforms to see hundreds of stickers, from the inside to the outside, from the roof antenna to the seats in the car, people are more and more enthusiastic about modifying MINIEV into their favorite looks, and it is precisely because of this that MINIEV has been high.
Auto network review: The price of the new car series has increased by 2,000 yuan, but from the perspective of upgrading in all aspects, I believe that many consumers can still accept it. It is reported that Wuling Hongguang will build a mass production convertible on the basis of MINIEV, let us wait and see.