[News Page-Taiwan Straits Network]
On the morning of 9 March, Dai Lizhu, director of the Xiamen Siming District Bureau of Culture and Tourism, and Du Lei, deputy director of the Xiamen City, and other leaders visited the World Records Museum for guidance and exchanged views with Director Zhao Qingtai.
Dai Lizhu and her party visited the various "world's best" collections in the exhibition hall: the world's thinnest ceramic cup (Chen Qingyi), the world's smallest micro-book work (Yan Shuilong), the world's lightest hooded sports trench coat (ANTA)... Many treasures and a strong cultural atmosphere left a deep impression on Dai Lizhu.
Dai Lizhu said that Siming District is the central urban area of Xiamen, an economic, political, cultural and financial center, and the core area of the marine economy and cultural tourism economy. The World Record Exhibition Hall is located in Siming, indicating that the cultural heritage and cultural and creative atmosphere of Siming District have a strong attraction, and the development prospects of the cultural tourism industry are broad. In the future, Siming District can continue to discuss and exchange with the World Records Museum, strive for win-win cooperation, and promote the high-quality development of Siming's cultural tourism industry.
Director Zhao Qingtai said that the World Records Certification Agency (referred to as WRCA) has planned to open a world record exhibition hall in the core area of 30 cities in China to create a world record culture display matrix. WRCA has set up the "first museum" of the World Records Exhibition Hall in Xiamen, which is also optimistic about the potential of Xiamen. Xiamen is a nationally renowned "city of art", is a city of high-value ecological garden, Siming District is the core urban area of Xiamen, the future WRCA will be through the planning and holding of "world records" as the theme, Siming culture as the main body of the characteristic cultural tourism activities, all-round promotion of Siming cultural and tourism industry rapid development, help Siming shine in the world.
Located in Xiamen International Convention and Exhibition Center, the World Records Exhibition Hall is built by Ruikede (Xiamen) Media Co., Ltd., a holding company of the World Records Certification Agency (WRCA), and is the world's first exhibition hall with the theme of world records. The museum houses a variety of "world's best" collections. At present, the exhibition hall has reached cooperation intentions with more than a dozen state-level "intangible cultural heritage" masters or arts and crafts masters such as Zhang Tonglu (cloisonné), Yao Huifen (Su embroidery), Li Yan (Xiang embroidery), Zheng Youlin (Shoushan stone carving), Ren Xinghang (Jun porcelain) and so on.
Headquartered in London, England, WRCA has always been known for following the principles of fair, impartial and open global unified certification standards, and is recognized as an authoritative body in the field of record certification. In order to set up a professional platform for "cultural exchange, image display, brand promotion and market docking" for world record holders and licensed commodity enterprises, WRCA has set up a world record exhibition hall, which can also be used as a unique display space, as well as a place for customers to visit, communicate and negotiate, to help enterprises promote their products and establish a brand image.