【Introduction: The first model FF91 mass production plan has been repeatedly postponed, originally it should be mass production in 2018, but it was postponed to July 2022, whether it can be delivered as scheduled, but also a question mark. No wonder Jia Yueting will be questioned by everyone as a "PPT car". This time FF played the FF81 card, Faraday Future and the South Korean automobile manufacturer Myoung Shin signed a contract to determine the foundry of FF81, then FF81 can not be successfully mass production, Jia Yueting can not rely on the listing of FF81, salted fish turned over, to achieve the car dream? 】
Written| by Cai Jialun and editor | Hezi
Recently, Faraday Future (FF) officially announced that it has signed a contract with South Korean automobile manufacturer Myoung Shin, and the two sides will cooperate in the production of the FF81 model, and the new car will be put into production in 2024. In this regard, netizens expressed doubts, in 2018, FF launched the first pre-production car FF91, and this car has been off the production line in September 2018, but so far there has been no mass production listing, the delivery plan is also repeatedly postponed, the latest delivery time is July 2022.
For this matter, the explanation given by Jia Yueting is the epidemic situation, bankruptcy and restructuring, etc., but these reasons are not convincing to everyone. According to the various performances of Jia Yueting and FF in the past, the listing of FF81 has once again been marked with a question mark, and it is difficult for everyone to believe that FF81 can be successfully listed.
What kind of car is the FF81?
At present, the FF81 has not announced specific model information and price, but we can use the FF91 car to make an analysis and prediction of the FF81.
FF91 is a "luxury car" level, the benchmark is Rolls-Royce, Maybach and other luxury brands in the minds of the public, the price is also in line with these cars, should be around 2 million yuan. However, due to the relatively fixed consumer group of luxury cars, it is not an easy task to grab food from these luxury brands, and it is even more difficult to rely on FF91 to achieve profitability and then promote FF out of the predicament.
Therefore, FF81 and the subsequent FF71, etc., must consider the problem of volume, which is a very practical way. If you want to go to the volume, you have to move closer to the low end, so what price will the price of FF81 be at? We can predict that the price of FF81 is estimated to be around 300,000 yuan, set at this price, capital, production, sales and other aspects, will get a balance.
In the new energy vehicle market, there are many cars of about 300,000 yuan, such as the new car-making forces "Wei Xiaoli" and BYD, which are strong competitors. However, in this way, the "high-end" image painstakingly created by FF will inevitably collapse, but it is difficult to achieve profitability without going through the volume, and Jia Yueting has fallen into a situation of dilemma.
Can FF81 save Jia Yueting and FF?
At present, in the new energy vehicle market, many brands are booming. The past 2021 is considered to be the starting point of the take-off of new energy vehicles, and in this year, car companies such as Xiaopeng, Ideal, Weilai, ANDD have handed over good report cards. Xiaopeng P7, Ideal ONE, BYD Han EV sales are eye-catching, winning praise from consumers.
FF was originally positioned as a high-end, but now because of the situation, it has to benchmark against the above brands. Putting down the body in time and formulating a new development plan is indeed a move that FF has to take in order to survive and even develop. However, in this way, FF will disappoint consumers who originally had expectations for it. The reason why these people are optimistic about FF is because in their minds, FF is such a brand: it represents high-end, is a car that can compete with Rolls-Royce, Ferrari, And Maybach.
If FF81 is in line with Brands such as Xiaopeng and Ideal, its price will not be higher than 500,000, and with a price and performance of about 300,000, it is obviously impossible to label it "high-end", so that consumers who have previously placed high hopes on FF are not waiting for the car they want, and consumers are likely to be disappointed.
What is the future of FF?
Regarding FF, the public's speculation seems to have never stopped, so in 2022, how will FF perform, and will life be better? Can FF survive until the day when FF81 is put into production, that is, in 2024?
July 2022 is the time when Jia Yueting's first model FF91 was mass-produced and listed, and if you pinch your fingers, you know that this time is close at hand. At present, according to relevant data, FF91 has more than 300 orders, if these orders can be successfully cashed, in July, we can see consumers driving FF91, driving in the streets and alleys, then Jia Yueting's title and embarrassment of "PPT car" can be truly broken, and the future of FF can really appear a glimmer of light.
However, at present, whether FF91 can be mass-produced as scheduled is indeed a bit hanging. On December 8, 2021, FF demonstrated the progress of factory construction at the online investor exchange meeting, and it was not until December that FF's Hanford, California factory completed the installation of equipment and obtained production and use qualifications. For a factory, this is just to complete the most basic work of product manufacturing, the equipment must be debugged, the produced car must be tested to go off the production line, in just 7 months, to complete the mass production, it is not an easy task.
Extending to the stock market, how a company performs directly determines its stock price, FF was listed on the NASDAQ on July 22, 2021, after the listing, the stock price once briefly rose to $20.75, and then fell all the way down, as low as $3.71. FF's market capitalization has also shrunk repeatedly, with the total market capitalization falling from $4.51 billion at the beginning of the listing to less than $1.7 billion today. If FF91 cannot be delivered as scheduled, it will lead to a new wave of stock price decline, at which time FF may even be forced to delist.
If this is another pie drawn by Jia Yueting, then the reputation and credibility of FF will obviously suffer a wave of losses, and when FF81 will be launched, there will be more uncertainty. In addition, there are more and more models on the market of about 300,000, the competition is becoming more and more fierce, FF81 as a latecomer, although it can learn from the experience of predecessors and avoid making some mistakes, but the identity of "latecomers" will also make it face more brutal competition.
Comments
Jia Yueting's plans changed back and forth, and it was always that the plans could not catch up with the changes. Nowadays, FF is forced to change its image and share a piece of the pie from the original high-end market to the low-end market competition. Although the high-end car is good, after all, the sales are limited, and the mass production of FF91 is still a flower in the water and a moon in the mirror. Instead of hanging on a tree, it is better to develop multiple roads, a single high-end model, will also make FF appear more curved and low, to alleviate the current predicament of enterprises, it will not play much role. Therefore, the launch of FF's new models is also a step that must be taken, but I don't know this road, Jia Yueting and FF can go calmly.
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