After the 2021 sales war, Volvo sold a total of 698693 new cars of various colors throughout the year, not only gaining a considerable share worldwide, but also achieving a year-on-year increase of 5.6%, becoming the first choice for many consumers when buying a car. It continues to soar in the field of traditional fuel vehicles, and with the Recover series, it has emerged in the new energy war. The latter's year-on-year increase is as high as 63.9%, and the development prospects are worth looking forward to.
In order to better prepare for the future battle, Volvo has increased its research and development of pure electric new cars. A few days ago, it released a high-profile official map of the new car C40, which has become the focus of attention of many media. The new car will be produced by Volvo Asia Pacific (Taizhou manufacturing plant), backed by Geely's human and material resources, which can maximize cost reduction and attract consumers with higher cost performance. The pre-price of the car ranges from 267,000 to 328,000 yuan, and it is expected to launch more car purchase preferential activities. It is worth mentioning that the new car will adopt the official direct sales model, reduce the price difference of middlemen, and officially join the war this year.
The Volvo C40 can actually be understood as a pure electric coupe SUV version of the XC40, and the two are highly similar in appearance, but distinguished in some details. Its overall appearance is a strong fashion atmosphere, catering to the aesthetic preferences of young consumers. The net-squat shape of the front face has not changed, but the closed layout emphasizes the attributes of its pure electric car. The "Quake" headlight set has become a classic logo of Volvo models, and the recognition of the LED light source after it is turned on is beyond doubt. The triangular air intake structure on both sides is very sharp, which can enhance the sense of movement.
The side of the new car is full of dynamic atmosphere, and the line movement is more compact and coordinated, which can create a strong diving posture. Its A-pillar has a small angle and a very wide observation range. The raised folding line under the door and a through waist line in the middle complement each other, and the three-dimensional sense is enhanced. The eyebrows are sharper after blackening, and the hub styles offer a variety of options.
Coming to the rear of the car, the Volvo C40's "Viking Tomahawk" taillight set is very eye-catching, and it is also slightly extended below, which is more stylish. The addition of spoilers can effectively improve the driving experience and reduce air resistance. Then the window and the panoramic sunroof are almost integrated, which is quite a bit of cross-border play. Overall, the Volvo C40 has an excellent appearance, which is very suitable for urban petty bourgeoisie, and it is estimated that many people will be willing to give generously because of its appearance.
Coming to the car, the Volvo C40 draws on many concepts of the current XC40 to create a clear light luxury texture, which is more eye-catching than many opponents. After all, environmental protection is the foundation of Volvo's foothold, and new cars are no exception. It is mostly based on dark colors, and at the same time, with the concept of 100% Leather Free, it can take into account both grades in terms of materials, and has not yet adopted animal skins, bringing a healthy and comfortable driving environment. The seats are well-served, well-fitting and supportive to the body, and with functions such as heating/ventilation and multi-directional adjustment, you will not feel tired easily when driving.
Volvo C40 also invests more energy in scientific and technological attributes, the 12.3-inch full LCD instrument is very eye-catching, in the UI design taking into account the driver's observation field of view, the digital display is very clear and accurate. The 9-inch touch LCD may be more general in size, but the resolution is very clear and the sensitivity is good. The car also retains some traditional physical buttons, which has a good sense of damping and takes care of the daily car habits of individual customers.
The Volvo C40 is decent in terms of space, combining the ride experience with storage capacity. The front seats offer a relatively generous range of motion, and the distance between the head and the roof is considerable, which relieves the feeling of depression and ensures the viewing field. The steering wheel feels more handy and it is not too crowded when driving a vehicle. The rear seats may be slightly tight, but they are indistinguishable from their peers.
The Volvo C40 is an eye-catching powertrain with a choice of single and dual motors to meet the needs of a wide range of consumer groups. The former has a battery capacity of 69 kWh, which can obtain a maximum power of 170 kW and a peak torque of 330 Nm, and the comprehensive cruising range of 550 km under CLTC conditions. The dual-motor version, although the range is shortened by 20 kilometers, has a battery capacity increased to 78 kWh and an output increase of 300 kW and 660 Nm. What's even more remarkable is that this version only takes 4.7 seconds to accelerate from 000 kilometers, which is quite explosive.
Now many traditional luxury car companies have begun the road to transformation, Mercedes-Benz launched the EQ series, BMW is the iX family, Audi e-tron models have been recognized by many people. Volvo is reluctant to be a spectator in the future wars, and Recharge will be a key part of its development for the next period of time. The Volvo C40 has strong appeal in many aspects and attaches great importance to publicity. Of course, the official direct sales method will be a shining point, which can promote sales.