How to find the most accurate source of customers has always been a problem in the marketing community, if you can directly find the target customers and serve them, not only the cost of publicity is greatly reduced, but also the sales will be very easy to do, especially the new store can rise rapidly, the old store can also develop rapidly, then where is the most accurate source of customers for the baby swimming pool? Today, China Baby Tour Network will explain to you how the baby swimming pool can accurately find the source of customers.
Generally speaking, before the baby swimming pool opens, it will be very close to the customer in terms of location, such as the community periphery, the kindergarten nearby, the early education institution, etc., which is also a precise source of customers. However, the location can generally only be for one category, and the promotion or activity needs to be carried out in all the accurate source crowds, where is the most accurate source of customers for the baby swimming pool?
1. Obstetrics and pediatrics in hospitals. Generally speaking, doctors are the most trusted people, their guidance is very direct and effective, if the local hospital ear department or obstetrics department said that it is recommended to go swimming, then the business of the baby swimming pool must be very good, which is a very accurate source of customers.
2. Kindergarten. Kindergarten babies are generally between 3-6 years old, if the business of the large baby pool in the store is not very good, then the effect of publicity in the kindergarten is very good, and you can also cooperate directly with the kindergarten through commission.
3. Early education institutions. Most of the early education institutions are people who pay attention to infant and young child education, and they are also very effective customers of infant swimming pools and high turnover rates, and the cooperation with early education institutions or the opening of stores next to early education institutions is very good.
Fourth, postpartum recovery, confinement clubhouse, etc. The pregnant women in these places are more concentrated, and such customers introduce baby swimming, they will generally listen carefully and take the baby to swim, I believe these institutions are also willing to share resources to achieve later profits.
5. Epidemic prevention stations. Vaccination is a must for infants and young children, which is a rigid demand, and infant swimming can also increase the baby's physical immunity and make growth and development better. However, vaccinated babies cannot swim within 24 hours and need to be reminded.
6. Mother and baby shops, parent-child parks and other related institutions. At this time, the formation of a cross-industry alliance to increase the number of customers through joint operation, and these are also accurate sources of customers, baby swimming pools in the process of cooperation to pay attention to the maintenance of their own members and customers.
The above is the most accurate source of customers for common baby swimming pools, in fact, in the process of daily publicity and promotion, as long as you grasp one or two accurate customers, and establish an absolute advantage in this channel, then the customer source of the store is sufficiently guaranteed.
Put the force together, must not spread the net too large, resulting in various channels are not specialized enough and the source of customers is unstable, we must do what we can and pay attention to the effect.