On March 1, the new blue card regulations were officially implemented. Under the influence of regulations and sales, the domestic light truck market is obviously not calm. In the past two months, the domestic light truck market has declined all the way, which has worried many people in the industry. In the mist of sorrow, a light truck company has not been affected by the outside world and is still full of confidence in this year's light truck market.
This company is Euroair Omarco.
Optimistic about the high-end light truck market European Airlines Omarco has achieved a number of initiatives to lead
"Judging from the light truck market situation in January and February this year, although the light truck market is starting in an orderly manner, there is a gap with expectations, and in 2022, the light truck market may not achieve overall growth." At the same time, with the continuous growth of the national economy, the continuous improvement of urbanization and the implementation of the new blue card regulations, the high-end medium and light truck market will continue to grow. As the market changes, so do the needs of our customers, who demand products of higher quality, greater comfort and more fuel-efficient environment. For the characteristics and changes of the current light truck market, Tang Hongchao, secretary of the party committee and president of the Oumark business department of Ouhang Airlines, put forward his own views.
Based on the characteristics of the current market environment, Ouhang Oumark can grasp the policy opportunities of the New Deal of China VI and Blue Brand, promote product research and development and differentiated competition from the perspective of users, and have laid out in advance and prepared product responses. The newly listed Omarco S1 Light Edition Super Light Truck is an important product that Oumar can cater to the actual needs of urban users such as LTL bulk goods and commercial supermarket building materials, and is introduced to the market. It is reported that in the near future, Omarco will also launch a new "X" product, and continue to deepen the integration of urban product solutions.
Product is the core of the enterprise, marketing is the soul of the enterprise. For a brand to achieve rapid and long-term development, both product strength and marketing power are indispensable. So, under the new situation, what efforts has Ouhang Oumarke made in marketing?
First of all, Ouhang Ouma can accurately locate users and gain the trust of many large customers in the organizational market, such as Debon, JD.com, SF, Zhongtong and other large customers. Omarco's customer base is mainly concentrated in the field of efficient logistics, with the characteristics of long operating time, high frequency and long service life, and pays more attention to the benefits created in the whole life cycle. Omarco is "customer-centric", tapping into the real needs of users and launching deeply customized products. Taking cold chain vehicles as an example, Omarco will provide customers with products with greater horsepower and stronger load carrying capacity. Professional products and first-class marketing also bring great returns to Omarco. On February 28, at the listing site of Omarco S1 Light Edition Super Light Truck, Omarco's 100,000th National VI product was successfully delivered, and a strategic signing was reached with Shijiazhuang Bingyue Logistics, which is one of the many marketing cases of Omarco.
Secondly, in the face of the rapid development of the Internet era, Oufei Ouma can combine the traditional offline marketing model with the digital marketing model, and strive to provide users with a comprehensive and thoughtful online experience by cooperating with the vertical platform of the industry to optimize product parameters, product displays, promotional activities and other information.
In terms of offline promotion, the marketing method of Ouhang Oumark is beyond the reach of many peers. In 2021, Euroair Omarco Super Truck successfully completed the task of transporting and releasing the peace dove for the centenary celebration of the founding of the Party, carrying the trust of the country and the trust of customers with the quality of the national code. At the same time, in terms of service guarantee transportation for the 2022 Beijing Winter Olympics, The full scene of European Airlines Omarco super truck products will help the ice and snow event, highlighting the style of the leader of high-end brands in light trucks. Euroair Omarco has served a series of national celebrations and major events, which not only fulfills its social responsibilities, but also highlights the strong strength of Avianair Omar products.
Excellent products European Airlines Omarco is full of confidence
In the face of changes in the light truck market, Ouhang Oumark actively lays out the field of blue brand light trucks, and while launching a new product, Omarco S1 Light Edition products, it also builds a new blue brand urban logistics integration solution with the word "Ying" three musketeers to provide customers with multi-faceted products and services. Positioned in the high-end market, Ouhang Ou Marco competes with the current mainstream domestic light truck products, what are its secret "weapons"?
According to reports, Omarco Zhiying version of the light truck products equipped with Foton Cummins F2.5 national six power, the vehicle application of multiple lightweight technology development, not only blue brand worry-free, but also to achieve excellent power, feather technology, active safety, driving comfort, maintenance, environmental adaptation, reliable durability, energy saving and consumption reduction and other 8 major upgrades, to meet the high-end demand of cold chain, express transportation, green pass, wine and other urban professional logistics, efficient freight user needs.
The Omarco S1 Changying Edition products not only have light weight and light weight, fully meet the requirements of the new blue brand regulations, but also match the golden power chain of the exclusive customized Aucom 2.5L power + ZF transmission, low speed and high torque, and better adapt to the low speed working conditions in the city. In the express transportation, moving, daily necessities, commercial bulk goods and other urban logistics subdivision scenarios.
The newly listed Omarco S1 light edition products use the advantages of flexibility and multi-purpose to meet the needs of urban standard transportation scenarios such as LTL bulk goods, commercial supermarket building materials and individual self-owned. With the three blue brand light truck products of Omarco S1 Smart Edition, Changying Edition and Light Edition as the core, Omar can create an integrated product solution covering multiple industries, full working conditions and deep customization of urban logistics for users, and comprehensively lead the light truck market.
Service upgrades are more grounded to boost brand competitiveness
Under the fierce market competition situation, Ouhang Oumark stands out in the high-end light truck market with excellent products and precise marketing. In order to bring users a better operating experience, Ouhang Oumark also specially tailored several major service policies for customers.
In these service policies, Ouhang Oumark is committed to reducing the cost of use for users, providing an ultra-long warranty covering the whole vehicle, engine and core components, and promising to provide 4-year unlimited mileage warranty for the 20 core components of the vehicle. In terms of service network, Euroair Oumark has continuously increased its sinking efforts, relying on more than 800 professional authorized networks across the country, bringing 24-hour all-weather service and emergency rescue services within 2 hours to comprehensively reduce maintenance costs. As far as possible to reach every corner of the customer, to provide customers with the convenience and timeliness of service.
At the same time, Ouhang Oumark has also creatively launched service packages for customer needs. Specifically reflected in the vehicle purchase, vehicle maintenance and fleet management and other aspects of the all-inclusive service to do not change, to meet the basic needs of customers, so that customers rest assured; in the process of vehicle use, Omarco has to conduct routine inspections of vehicles every quarter to ensure 4 free physical examinations a year to reduce customer maintenance costs.
More groundedly, in order to enhance the competitiveness of services, Euroair Omarco has also created a number of differentiated service initiatives. For example, differentiated services such as intelligent active service, night service guarantee, exclusive customer care, time-saving maintenance package, etc., provide customers with multi-dimensional service guarantee, save user time, and reduce user maintenance costs. At the same time, innovative service measures such as heart-warming service experience day, heart-warming rescue, and European Airlines Home are implemented to make the service worry-free and heart-warming.
epilogue
"China's commercial vehicle market is policy-driven. The changes in policies have made the industry tend to be standardized, specialized and market-oriented. As the market leader of high-end medium and light trucks, Euroair Omarco can continuously launch suitable products according to the development trend of the industry and changes in user needs in each industrial upgrade, and always be able to walk in front of the policy. ”
As Tang Hongchao said, as a leader in high-end medium and light trucks, Ouhang Oumark has always been "user-centric", looking forward to the development and change of the industry, with continuous scientific and technological innovation, the technology leadership, product leadership in the brand development, with the concept of deep customization to create integrated product solutions for users, to promote the high-quality development of the urban logistics industry.