Recently, the top net red lang stomach immortal in the eating broadcast industry was "denounced" by the former boss, and the "crossing the river and demolishing the bridge" type flew on the hot search.
The incident began because the Internet celebrity Lang Gasseng (real name "Li Hangze") broke up with the MCN agency to which it belonged, and the MCN agency also accused LangGassen of taking away some of the original company's shooting equipment, and even poaching departing employees who signed non-compete agreements.
LangGasian is a well-known "big stomach king" in China, which is popular on the short video platform and has more than 35 million fans. According to Upstream News, in 2018, the reporter once conducted an exclusive interview with Lang Stomach Immortal, when he ate 300 scribes (wontons) at a meal.
Xiaobian noticed that the LangjiaXian net red trumpet was encountering "Rashomon". At present, Lang Stomach Immortal himself and former company owner You Shu have different opinions on the incident.
Both sides have their own opinions
The three-person quartet has fought 7 lawsuits in a year to compete for IP
According to You Shu, the former owner of the MCN agency to which Lang Stomach Immortal belongs, she is the Bole of Lang Stomach Immortal, she has always treated Lang Teacher as a younger brother, and it is not easy to operate to 30 million fans today.
In July 2018, You Shu signed Li Hangze as its Internet celebrity. Subsequently, the creation of the "Lang Stomach Fairy" big stomach king to eat the broadcaster, male identity plus women's clothing and long hair to form a contrast, gradually received a lot of attention. At the beginning, the team was only 4 people, and YouXu was responsible for the account and the company's business and operations behind the scenes.
(Lang Stomach Fairy video screenshot)
"Although I am a contracted artist, I did not distribute the benefits according to the industry standards, and most of the income was given to each other." You Yu showed the contract content in the video: the net profit dividend ratio generated by the live broadcast project of the Langjiaxian account was 70% of Li Hangze and 30% of you Shu.
In addition, in order to fully support the Lang Stomach Immortal account, You Shu said bluntly, giving up many opportunities to sign other artists.
In 2021, Li Hangze recommended an insider named "Xiaolan" to YouXu on the pretext of exploring the live broadcast business, and soon after entering the company, Li Hangze and Xiaolan chose to leave together. Soon after, You Shu learned that Li Hangze and Xiaolan had set up their own portals, opened a new company and taken away some employees, and even transferred many business resources.
Screenshot of the video of the complaint
You Shu also said that after Teacher Lang left the company, she also took away the shooting equipment belonging to the company and formatted all the video materials in the computer, for which she will reserve the right to pursue legal responsibility.
"The company only has one IP, lang stomach immortal, and the current work is completely stagnant." You Xu posted a video statement on the social platform saying that after fruitless communication with Li Hangze, she could only sign a termination agreement with some employees, compensate N+1 wages and sign non-compete terms. However, it was found that most of the employees who terminated the contract have already taken up the new company opened by Li Hangze. At the same time, after Lang Stomach Immortal left, the live broadcast agreement between the account and many brand parties was not fulfilled.
On the evening of March 6, Lang Stomach Immortal also publicly responded, saying that it would give up the account of 30 million fans. He admitted that he has an account with 30 million followers, and the actual owner is Youxu, including registering information to verify mobile phone numbers.
As for the reason for leaving the company, he explained that at the end of 2021, he inadvertently found that YouXu was sued by the former company, saying that she had embezzled the company's account for the convenience of her position, and the dispute also involved IP assets such as "Lang Stomach Immortal". Fearing implicated, he decided to set up his own portal with unclear account authorization.
According to upstream news, LangJiaxian posted a copy of the "Application for Additional Litigation Claims" stamped with the seal of "Chongqing Tianquanxing Culture Media Co., Ltd." (hereinafter referred to as "Tianquanxing Company") at the place where the applicant dropped the money. The photocopy application stated that Tianquan Star Company requested the court to confirm that the "LangJiaxian" account belonged to the plaintiff and that the "Langjiaxian" account password should be returned. It also claimed that the defendant, You X, actually controlled and managed such accounts through his position and identity. The reporter saw that the copy of the appeal was paid on December 10, 2021.
Dispute documents provided by Lang Stomach Fairy
Li Hangze said, "For so long, I have been deceived by YouXu, and if I continue to cooperate, there will be risks, so I chose to be a trumpet." ”
Lang Stomach Immortal also posted the chat records between him and You Shu in December of last year, revealing that he left the company after consulting with You Shu, and the termination of cooperation with You Fu was a normal behavior, not an ungrateful way of network false rumors, and ran away with the team.
On March 7, Li Hangze further denied taking away equipment and equipment, let alone the accusation of running away with the team, and said that You Xuan owed him a large share, and the N+1 salary of compensation for departing employees was not borne by You Shu alone, and Li Hangze also bore 70%.
"Even if the new account gets 100% of the money, it is not more than 10% of the previous 30 million fan accounts." Lang Stomach Fairy said.
It is understood that the current new number of Lang Stomach Immortal, "True Lang Stomach Immortal", has been operating for more than a month, and the fans are less than 3 million, less than one-tenth of the previous one.
Screenshot of the video of Lang Stomach Immortal's own response
To this day, the two sides still have their own opinions.
According to Qixinbao data, the company involved, Tianquanxing Company, was established on February 7, 2018, with a registered capital of 1 million yuan, and the legal representative and actual controller was Peng Qi, who indirectly held 60% of the shares and You Moumou held 40%.
According to upstream news, on March 7, Mr. Peng said in response to the reporter's request for verification: "The company is operating normally, and the relevant disputes involved in the case will be judged by the court, and how to deal with it fairly will be handled fairly." ”
At the same time, You Shu also told reporters: "Now the time is more sensitive, and I don't want to say anything more, and I will respond after a while." ”
According to Qixinbao, from October 2020, in one year, Tianquan Star Company, You Caimei (You Shu), Li Hangze (Lang Gasseng) and Lang Stomach Immortal Company fought 7 lawsuits.
The "Big Stomach King" road to fame
In July 2018, You Shu signed a contract with LangJiaxian in Chongqing. The big stomach king, known as Teacher Lang, always wears a dashing mid-length curly hair and a pair of black-rimmed glasses to eat in various food stores. He once ate 20 large plates of beef plus 10 pounds of fish, 300 rabbit heads, 30 steamed dumplings, 30 bowls of lasagna, etc. in one meal. The most exaggerated one, he ate from 12 noon to 2 am, eating meat the whole time, without rest in between.
The authentic, grounded style and amazing amount of food attracted many users to come to watch, and in only half a year, Langjiaxian achieved a huge leap in the number of fans from 200,000 to 12.91 million.
Lang Stomach Immortal once introduced himself as Li Hangze, a post-90s. Talking about how he embarked on the road of professional "big stomach king", Li Hangze said that it was because he had inadvertently participated in a food competition in Shapingba.
"At that time, the competition was an on-site registration, requiring everyone to eat three plates of pasta and two pizzas to see who ate first." Li Hangze immediately signed up for the competition and successfully won the championship. It was at that tournament that he was noticed by Youxu and signed up as a professional big stomach king.
In August 2020, CCTV publicly criticized the "big stomach king eating broadcast", and then the draft anti-food waste law was submitted to the 13th National People's Congress Standing Committee for initial deliberation. "Big Stomach King Eat Broadcast" suffered a huge setback, and subsequently, the Lang Stomach Immortal team began to transform live streaming with goods.
In the first kuaishou live broadcast sale of Langjiaxian, the turnover reached 10.15 million, the Langjiaxian rose by more than 1 million, and the number of online people peaked at the same time on the day of the live broadcast exceeded 300,000.
According to a survey report, in April 2021, LangJiaxian started 20 broadcasts, and the live broadcast sales reached 29.054 million, ranking among the top three douyin food and goods experts.
There is a natural contradiction between internet celebrities and MCN agencies
The controversy surrounding the Lang stomach immortal account is still in the clouds, but the dispute between Internet celebrities and MCN institutions is not the only case.
McN agencies have always been the driving force behind internet celebrities, often using signed people and creating internet celebrities to cash out. Among them, there are many companies that are sought after by capital and are gradually growing.
Ai Media Consulting data shows that in 2018, there were only 5800 domestic MCN institutions, and the number soared to 14,500 in the second year, an increase of 1.5 times year-on-year. In 2021, the number of MCN institutions has exceeded 30,000.
At the same time as the scale of the industry expands, the differences between MCN institutions and contracted influencers have gradually increased. In November 2021, the dispute between Li Ziqi and Hangzhou Weinian was exposed, and the outside world speculated that the two sides did not agree on the licensing fee for Li Ziqi's trademark, and finally parted ways.
Disputes between MCN agencies and influencers are more due to issues of interest. According to Times Finance, LI Cheng, an MCN institutional person, admitted that most MCN institutions sign up for vegetarians or Internet celebrities, and there are some strict contract terms, such as the absolute ownership of accounts, the disparity in revenue share, and exclusive operation and high liquidated damages.
In April 2020, station B UP master "Lin Chen classmate Hearing" exposed the termination dispute with MCN in the video. The blogger said that the MCN, which belonged to the previous mcN, had never provided signing fees, remuneration, and content operation support, but demanded a high compensation of 3 million yuan when the contract was terminated, and at the same time accused "Lin Chen's classmate Hearing" of not receiving advertisements according to the company's requirements and failing to perform its contractual obligations.
"Many ordinary people or Internet celebrities do not have professional legal knowledge, and it is easy to sign a contract and it is difficult to terminate the contract." Li Cheng said that the more complicated is that the cost paid by both sides is not clear, most of the Internet celebrities are direct content creators, AND MCN institutions are responsible for account incubation, user operations and commercial monetization and other behind-the-scenes work, "both sides can not prove themselves, in the account ecology who has a greater impact on the final data and revenue." ”
In most cases, when influencers get greater traffic exposure, they want to get out of the control of MCN and choose "beautiful alone". Li Cheng believes that this has caused a lot of losses to MCN institutions.
For example, ByteDance, which was supposed to be a shareholder of Hangzhou Weinian, started the exit process after the Li Ziqi incident.
More capital is opting out. According to Ai Media Consulting data, from 2016 to 2019, the number of financing in China's MCN industry decreased from 165 to 35, showing a downward trend year by year. In 2020, the number of investments and financings in the MCN industry was only 32.
At present, the business model of MCN institutions is still in its growth stage. "The form of commercial realization is single, the homogenization competition in the industry is becoming more and more fierce, most of the resources are in the hands of the head MCN, and the mid-waist MCN institutions can only continue to find more monetization channels, otherwise they can only be eliminated." Li Cheng said.
Original title: Sitting on 35 million fans, eating and broadcasting Internet celebrities Lang Stomach Immortal and the former boss fell out, crossing the river and demolishing the bridge or have feelings and righteousness? Both sides have made statements
Source: Daily Economic News