On September 11th, under the guidance of the State Administration of Radio and Television, sponsored by the Central Radio and Television Corporation, and hosted by China International Television Corporation and China Radio, Film and Television Program Trading Center, the 16th China International Film and Television Program Exhibition, an annual national and international radio, film and television event, kicked off at the Beijing National Convention Center. In the afternoon of the same day, in the exhibition hall, the organizer gathered a number of senior industry insiders and held a grand promotion meeting of "Cooperation and Win-win Future" to discuss the new model of "China flowing out of the sea" and share relevant experiences.
As a practitioner of overseas communication of Chinese civilization and a pioneer of Sino-Thai film and television cultural exchanges, Yiding Media was invited by the organizers to bring two new self-made Thai versions of "I May Not Love You" and "Prince Metamorphosis", and joined hands with thai creative advertising company to host the promotion meeting and the interactive event "Tai Xing Xian" hosted by Yiding. The new drama was unveiled at the "New Drama Conference", and the experience of Hualiu Hai was shared at the conference and the press conference.
When it comes to "Hua flowing out of the sea", Yiding Media can be regarded as one of the backbones. Since its establishment in 2009, Yiding Media has been committed to the dissemination and exchange of excellent Chinese and foreign film and television cultures, opening up the Southeast Asian market from Thailand, and then building a distribution network that radiates around the world. During this period, the industrial chain extended to the upstream and downstream of film and television. In 2019, Yiding Media's first self-made Thai version of "Hurry That Year" has become a successful example of cultural going to sea, unlocking a new chapter of "Hualiu Hai", which has been unanimously praised by the industry and media circles.
Today, Yiding has launched two self-made Thai dramas, namely the Thai version of "I May Not Love You" and "Prince Metamorphosis". The Thai version of "I May Not Love You" stars Thailand's Golden Swan Best Actor Yarek Amosu Pasiri (PAE) and the Asian Idol Festival's most popular overseas actress Mochano Shin Choi Ping Pian (MO). Created by a Chinese production company based on a hot topic in China, the show shows us a picture of urban workplace life for Thai youth who share the same marital anxieties as Chinese youth, and is expected to be launched on Tencent Video by the end of this year.
Yiding Media's third self-produced drama "Prince Metamorphosis", starring Thai classic screen couples Song En Song Pa Shan (SON) and Wanara Song Ti cha (Vill), is based on the classic Taiwanese idol drama "The Prince Becomes a Frog", which is another perfect fusion of Chinese and Thai culture. At the same time, the drama is also the fifth drama cooperated by the two protagonists, which is also the first time that WILLOW has partnered with the "former gossip boyfriend" Son after announcing his relationship with Jes, which is full of topics. The two are staged "true and false couples" inside and outside the play, what kind of sparks will be rubbed out in the end? We'll see. The show is currently being filmed and is expected to go live next year.
In addition to self-made dramas, Mr. Zhang Liang, General Manager of Yiding Media, also introduced the most noteworthy imported drama projects of the year, including "My Ambulance", "Super Queen Mother", "Miss Kitchen God", "Glass Mask", "Blood Thicker Than Water", "Guardian of Love" (Jealous Sea 2019) and other Thai hit dramas, with good quality. Among them, "Glass Mask" and "Guardian of Love" (Jealous Sea 2019) have rushed to the Weibo hot search list several times, which has received the attention of the majority of domestic netizens.
The Thai drama "My Ambulance", starring Thai top Déveka Hone (Mai) and Thai film emperor Sonny Suva Metanong (Sunny), is highly anticipated by Chinese and Thai netizens, which is the second cooperation between Mai and Sunny since the 2015 box office double-harvest movie "Love Diagnosis", telling a romantic story of magic because of "love", which is very topical. According to Mr. Zhang Liang, these imported dramas will soon be launched on the domestic platform, combining the problems to open up a new situation of "win-win cooperation for the future".
In addition to Thai drama, Yiding Media also invited the representative of partner Thai Creative Advertising G Village, the famous Thai director Arthuavisit to appear and share the experience of advertising production, and jointly discussed how to perfectly combine advertising and film to open up a new situation of "cooperation and win-win future".
This press conference is an in-depth exchange of Chinese and foreign film and television cultures, and has made a good start for the cooperation between China and Thailand and even the Chinese and foreign film and television circles. I believe that through strengthening exchanges and practical cooperation, we will be able to create more and better works in the future.