"Ascending to the heights makes people feel relaxed, and the flow of the stream makes people feel far away." The 10-phase program of "2022 Chinese Poetry Conference", jointly launched by the Central Radio and Television Corporation, the Ministry of Education and the State Language and Writing Work Committee, will be broadcast continuously on the CCTV-1 evening prime time slot of CCTV-1 from March 5, 2022. The new season of "Chinese Poetry Conference" shows new responsibilities in Bacon casting the soul, achieves new deeds in shouzheng innovation, glows a new style on Mingdexiu, and uses the cultural creation of self-improvement and virtue to show the new atmosphere of Chinese culture, bringing a poetic feast of the New Year to the audience and netizens across the country. Rapidly form a "out of the circle" effect. Lead the "screen breeze" and phenomenal traffic.
First, carry forward the national spirit with patriotism as the core and the spirit of the times with reform and innovation as the core, and sing the main theme of the times.
When culture is prosperous, the country is prosperous, and when culture is strong, the nation is strong. In contemporary China, the country and mountains are magnificent, the people are heroic, and the future is far-reaching. The new season of "Chinese Poetry Conference" finds creative incisions from the profound historical accumulation of traditional Chinese culture and enlarges them, so as to establish a spiritual pillar with a grander pattern.
First of all, the program carries forward the national spirit with patriotism as the core. For example, in the second episode, from the poem "When the hero thinks of serving the country, when the hero steals worry" to the popular TV series "The Age of Awakening", Chen Yannian and Chen Qiaonian, who are less than twenty years old, are heroic and righteous, which is regrettable. It is countless martyrs who threw their heads and spilled their blood in the darkest hours, and with a great spirit of sacrifice, opened up the avenue to heaven for a national independence, prosperity, and strength of China. I also think of the movie "Chosin Lake" hit, it is those who are the most lovely people, with blood and life to defend the country, breaking the myth of the invincibility of the US military, forging the great spirit of resisting US aggression and aiding Korea. When Teacher Kang Zhen told the story of the Song Bone Peak Resistance Battle, he burst into tears, and the whole audience was full of tears, immersed in tragic patriotic feelings, and the whole audience stood up in return for warm and lasting applause. This is a high respect and remembrance of the heroic dedication of countless martyrs, and an ode to and conscious inheritance of the Chinese nation's indomitable and unremitting national spirit of self-improvement!
Second, activate the vitality of Chinese culture, with a strong appeal and centripetal force, once again awaken the poetry and dreams in the hearts of hundreds of millions of Chinese
"Collect the que texts of the hundred generations, and collect the relics of a thousand years". The "2022 Chinese Poetry Conference" excavates the ideological concepts, humanistic spirit and moral norms of China's excellent traditional culture, integrates artistic creativity and Chinese cultural values, combines Chinese aesthetic spirit and contemporary aesthetic pursuits, and activates the vitality of Chinese culture.
First of all, it shows the charm of cultural self-confidence and boosts the spirit of national rejuvenation. The program uses poetry as the medium to accompany the audience to trace the origin of Chinese civilization, re-walk the rivers, seas and mountains, appreciate the deep meaning of "Jiangshan is the people, the people are Jiangshan", "burn" the belief that the prosperous world should live up to the prosperity, and inspire "Struggle, I am a Chinese teenager!" Go ahead, I'm a teenager in China" pride. From the "rice fragrance" aftertaste of the harvest of the earth to the long "rhyme" of the country that is rhythmic in the times, today's Chinese constantly "meets" the beautiful, gallops the "heaven and earth", tastes the "taste" of happiness, and uses the heroic "sassy" refreshing spirit to constantly "set out" towards hope, ideal and future... The most explosive is the original TV presentation of the show", "With Poetry in Space". The "2022 Chinese Poetry Conference" invited Yang Liwei, the "first person in China to fly", to collect the ancient poems related to the sky, dreams and flight handwritten by the 100 players into a special book called "Poems Flying to Space", and presented the three Chinese astronauts with a generous gift of poetry that "leads poetry to Bixiao". Combine major scientific and technological achievements with national cultural self-confidence to further boost morale and boost confidence.
Secondly, more attention is paid to the integration of poetic scenes, and continue to appear in famous mountains and rivers, scenic spots and historical sites, and real scenes full of poetic feelings. For example, teacher Kang Zhen wrote poems describing the ten miles of bead curtains in the background of more than 100 waterfalls in the magnificent Xingyi Maling River in Guizhou, boating on the water surface of Kanas Lake, swimming in the foothills of the Altai Mountains, and producing poems about the magnificent mountains and rivers in the western region; such as Teacher Mengman in the exquisite landscape of Beihai Park, he wrote poems describing the connection between rivers and lakes; for example, Teacher Li Bo published poems about the grand scenery of Qinhuai Jinling in front of the 3D circular screen of the Nanjing Museum, which not only showed the magnificent beauty of the motherland's rivers and mountains, but also embodied " The feeling of "walking thousands of miles and reading thousands of miles of books" has deepened the audience's understanding of ancient poetry.
Secondly, to open up the boundaries between inside and outside the field, pay special attention to showing the poetry in life and pay tribute to the greatness in ordinary life. For example, in the choice of the author, the first episode shows the border police in Xilingrad, Inner Mongolia, China, patrolling on horseback in the snow, guarding the border line of the motherland, and in the cold and snow, they are accompanied by ai riding, hoping that the contestants of the poetry conference will give ai riding a name. The name "Flying General" gained favor because it came from the Tang poem "But make the Dragon City fly in, do not teach Humadu Yin Mountain". The inheritors of folk handicrafts and intangible cultural heritage projects, such as silk, lacquer art, sand painting, inner painting (snuff bottle), etc., have shown their skills and written ancient poems. Using poetry to praise life, using life to inherit poetry, but also the integration of culture and tourism, poverty alleviation, cultural and creative industry empowerment, glowing a powerful energy to help. A number of questioners from the folk will also bring their own "talents" to experience the charm of the poems with the contestants on the spot.
Secondly, continue to let the poetic life of ordinary people bloom on the national stage and write new legends. "Chinese Poetry Conference" has created a poetic legend of grassroots counterattack many times, which has greatly driven the poetry fever of the whole people, and many of the ordinary contestants from all walks of life in the seventh season of the program have stories, including Dora, a rural teacher from Xigaze, Tibet, an optimistic and cheerful Shandong poetry master, a father and son who are both railway policemen, and there are famous school bullies, workers, farmers, housewives, etc., all of which show their extraordinary love and dedication to poetry. In the program, the new legend of the poetic life of ordinary people is constantly rewritten.
Third, the expression of innovation, the highlights are gratifying, the media thinking is integrated, and the poetry conference interacts with life in a new way
The reason why the "Chinese Poetry Conference" has been prosperous for a long time is that it does not fall into the trap, does not stick to the rules, has the courage to constantly innovate, and breaks the spell of aesthetic fatigue.
First, the new and upgraded format brings a wonderful competitive experience to the audience. The program first through the "big wave sand" competition link, from the scene of the hundred players to produce eight players, the formation of two teams to compete, ranking in the top two players automatically become the captain of the two teams; follow-up competition will take a combination of team battle and elite competition. The team battle selects the winning team through the competition links such as "Challenge Multi-Palace Grid", "Poetry Small Theater", "Creative Knowledge Questions", "Immersive Scene", "Thousand Questions", "Poetry in Painting", "Poetry Solitaire", etc.; the Elite Competition determines the winning team representatives through the classic link "Flying Flower Order" to launch an impact on the overall champion. The program commented that the guests personally led the hundred-person group players to carry out the poetry competition "team battle", which is a major highlight of the "2022 Chinese Poetry Conference".
The second is poetry + creative sitcoms to create a new immersive poetry experience. The newly launched "Poetry Theater" of the "2022 Chinese Poetry Conference" will bring everyone into an immersive state through the construction of scenarios spanning ancient and modern times. In the "Poetry Theater", Li Qingzhao's "Like a Dream Order" vividly restores the scene of the poetry through the wonderful interpretation of the actors, and the wonderful dialogue between Li Qingzhao and the maid makes the connection between poetry and life more infectious.
Teacher Kang Zhen's painting is a classic preservation project of the poetry conference, and with a few strokes, it can outline the simple and wonderful poetry and painting mood, coupled with the calligraphy inscription of the dragon flying phoenix dance, which is deeply loved by the contestants and the audience. This year, he boldly painted on various living materials, such as depicting poetic moods on different traditional cultural media such as palace lamps, tuan fans, war drums, screens, etc., skillfully integrating poetic feelings into daily life, brushing dragons and snakes, accommodating the sparse thinking of Vientiane, both ornamental value and collection value. I hope to truly let the beauty of poetry enter life and enter people's hearts.
The third is the idea + art + technology, a unique and shocking audio-visual experience. "2022 Chinese Poetry Conference" follows the audiovisual laws, maximizes the advantages of new technologies of CCTV, and makes ancient poetry a stage for new science and technology to show their skills, and the ancient poetry empowered by science and technology will lead the audience to launch a "poetry tour" in an immersive experience. For example, at the beginning of each program, the on-site hundred-person group and the cloud-in-the-cloud thousand-person group will join forces to chant the same poem, and in the great momentum of the qiyuxuan, pull open the cultural competition of hundreds of boats and thousands of sails, in this link, through the thousand-person video connection technology, the image collection of the thousand-person group in the cloud will be artistically transformed into a rotating upward heavenly step, creating a sense of climbing that "wants to compete with the heavenly test". The scene takes the magnificent dome of Dunhuang as the source of inspiration, presenting a shocking scene of ancient and modern collision and reading together, implying that classic poems travel through ancient and modern, illuminate the present, and light up people's hearts.
Through the empowerment of science and technology, the cross-border and inclusive nature of poetry has been fully displayed on the stage of the "2022 Chinese Poetry Conference", accompanied by the dialogue and integration of classic poetry and cultural relics displayed in museums and texts sleeping in ancient books in the context of the new era, cultural self-confidence has been integrated into everyone's soul like spring wind and rain, and has bloomed with brilliant light. In addition, the classic characters of "Bai Juyi, Meng Haoran" and other poets will also cross the time tunnel under the blessing of new technological means, appear on the scene of the program, and indulge in poetry and exciting texts with commentators and hundreds of players, so as to make the classic poems bloom more dazzling with dialogue across ancient and modern times.
In terms of new media communication, it also fully develops program video resources for the viewing characteristics of Internet users, and carries out fragmented video production in an all-round and multi-angle manner, including a short video of a few minutes of condensed version, as well as short videos such as exquisite trailers broadcast with each episode, which are colorful and combine long and short, and strengthen new media communication. Almost every episode of the highlight video has become a "blockbuster" to harvest hundreds of millions of traffic. Also added categorical video push. It is divided into "highlights preemptive viewing", "wonderful on-demand", "guest poetry", "flying flower order", "episode on demand", "past review", etc., which is convenient for the audience to view, review and watch the program according to their own interests, according to the media thinking, the whole media rules to ignite the highlights of the program. Added interactive game H5. Carry out online competition interactive quiz mini-games, log on to the H5 page, participate in the answers, and challenge the "Poetry Almighty King". The event was promoted simultaneously on multiple platforms such as the official WeChat, Weibo, Douyin, Weishi, B station, Toutiao, Baijia, Penguin, and iQiyi.
"Dapeng rose with the same wind one day and soared up to ninety thousand miles." "Chinese Poetry Conference" has been a beautiful landscape in the field of Chinese culture for seven years, a benchmark for national television cultural programs, and a profound impact on society, people's lives, and "big cultural ecology". Contemporary identity that gives ideal values, listens to the surging voice of youth, constructs a pluralistic perspective to observe, bacon casts the soul, expresses the deep feelings and deep attachment to the roots of Chinese culture in the hearts of the Chinese people, and uses poetry to inspire the spirit of the public to fight for the new era. The 2022 Chinese Poetry Conference, while reflecting the timeless high position and new pattern of artistic creation, also shows that the general station provides a strong value guidance, cultural cohesion and spiritual impetus for the realization of the second centenary goal and the Realization of the Chinese Dream of the Great Rejuvenation of the Chinese Nation. (Wang Yongli)