Sports Moments:
On March 4, the opening ceremony of the Beijing 2022 Winter Paralympic Games was held at the Beijing National Stadium.
▋ Hotspot focus
Abu has officially announced that he will sell Chelsea
The Premier League Club Chelsea issued an official statement announcing that boss Abramovich would officially sell the team.
2021 National Economic Statistical Bulletin: 2.41 square meters of sports venues per capita
The National Bureau of Statistics issued the Statistical Communiqué on National Economic and Social Development in 2021. Among them, the added value of the tertiary industry where sports is located accounts for 53.3%. At the end of the year, there were 3.971 million sports venues in the country, with a sports area of 3.41 billion square meters and a per capita sports area of 2.41 square meters.
The starting lineup for the 2022 CBA All-Star Game is announced
After three weeks of enthusiastic voting by fans, the 2022 CBA All-Star Game starters voted out (the total number of votes included the main venue and sponsor sub-venues), Yi Jianlian and Guo Allen were elected as the vote kings of the South and North Districts respectively.
Southern District starting lineup: Yi Jianlian, Zhou Peng, Hu Jinqiu, Zhao Rui, Hu Mingxuan. North Division starting lineup: Han Dejun, Zhang Zhenlin, Abdul Shalamu, Guo Allen, Zhao Jiwei. Guo Allen was elected king of the North District with 698,310 votes.
Adidas completes divestiture of Reebok and launches a new share repurchase program
Adidas announced that it has officially completed the spin-off of Reebok to Automated Brands Group (ABG), after which Reebok's related businesses will be fully transferred to ABG operations. Against this backdrop, Adidas will launch a new share repurchase program that will return the cash proceeds from the sale of Reebok to shareholders.
Su Bingtian was named China's Person of the Year
At the Tokyo Olympic Games, Chinese flyer Su Bingtian, who broke the Asian record in the men's 100 meters and made a historic breakthrough in the men's 100 meters final, was named the Person of the Year who moved China.
Sun Yang's appeal was eventually dismissed
The Swiss Federal Supreme Court announced that it rejected Sun Yang's final appeal and upheld a four-year, three-month ban until the end of May 2024.
▋ Star Company
WBG Peace Elite Branch landed in Beijing at home
WBG Peace Elite Branch officially announced that the team's home stadium officially landed in Beijing, marking a deeper exploration of Weibo in the field of e-sports.
"Born ready", Nike launched the second phase of "Spread your feet"
Nike invited Chinese tennis player Li Na, football players Wang Shanshan and Wu Haiyan, swimmer Liu Xiang, four women who shine in their respective projects to participate in Nike's "Born Ready" Athlete Round Table, and at the same time, Nike launched the second phase of the "Boundless Girls" project to build a long-term platform for the next generation of female athletes to create change and show themselves.
PUMA released a new KPL team uniform promotional video to help players wear glory!
The 2022 season team uniform TVC jointly released by the world-renowned sports equipment brand PUMA and the KPL King glory professional league made a grand appearance to fans on social media.
Domestic sports brand 361° released a new running proposition and racing family running shoe matrix
Around the new running proposition, 361° will continue to strive to provide Chinese runners with a full-product, all-round, all-regional sports experience in the future, provide strong support for Chinese runners with excellent quality and excellent service, and accompany Chinese runners to move forward with the role of companion and encourager.
Hongxing Erke 303 Sports Technology Day was launched in Beijing
Hongxing Erke 303 Sports Technology Day, the press conference was grandly opened in Beijing. With the theme of creating new domestic products in science and technology, the press conference announced the future strategy of Hongxing Erke Group, and officially released the latest scientific and technological achievements independently developed - Qi bomb and ji technology racing training running shoes.
▋Investment financing
Combit intends to go public on the Beijing Stock Exchange
New Third Board company Combit (833429.NQ) recently issued an indicative announcement on the board of directors' consideration of the proposal to publicly issue shares and list them on the Beijing Stock Exchange. According to the announcement, Beijing Combit Sports Technology Co., Ltd. intends to apply for the public offering of shares to unspecified qualified investors and list on the Beijing Stock Exchange.
Fanatics received a further $1.5 billion in financing after expanding its business
Fanatics announced a $1.5 billion funding round from BlackRock, Fidelity and MSD Capital. After receiving this round of funding, Fanatics' company is valued at $27 billion.
Home fitness company iFIT completes $355 million in financing
Home fitness company iFIT announced $350 million in funding, led by L Catterton, a private equity fund focused on fitness. According to Business Wire, the round of financing may be used for investment in core brands, product innovation and membership business growth.
Liverpool revealed financial results for the 2020-21 financial year
Liverpool's results for the 2020-21 financial year showed a pre-tax loss of £4.8 million, but the club's total salary fell, from £325 million to £314 million.
Smart fitness brand SPEED has received Pre-A round of financing
Smart fitness brand SPEEDIANCE recently announced the completion of the Pre-A round of financing, with a total financing of more than 10 million yuan, led by Fengrui Capital, followed by the only capital, and Obsidian Capital as the exclusive financial advisor. It is reported that this round of funds will be used for product mass production, market expansion and team building.
▋ Cooperative sponsorship
Hyatt Regency joins forces with ANTA
Anta and Hyatt Hotels Corporation announced that they will build the first FILA-branded hotel in Shanghai, FILA HOUSE Shanghai.
Dongpeng special drink, Wrigley sanitary ware, Zhongguang OTS hand in hand with the Hangzhou Asian Games
Zhongguang Electric Appliance Group's deeply cultivated green clean energy industry, Zhongguang OTS became the official air energy supplier of the Hangzhou Asian Games, Dongpeng Special Drink joined hands with the Hangzhou Asian Games as the official designated functional beverage of the Hangzhou Asian Games, and ARROW Wrigley Sanitary Ware officially became the official supplier of the Hangzhou 2022 Asian Games.
Realme became the lead partner of the Glory of Kings National Competition
Mobile phone brand realmme has reached in-depth cooperation with King Glory and become the chief partner of King Glory National Competition, and realme will officially lay out the e-sports competition channel.
ARENA unveils a new diamond collection
ARENA, the global water sports brand leader, today launched the DIAMONDS COLLECTION in Shanghai, with cutting-edge equipment to help Chinese athletes and athletes from all over the world swim forward in the upcoming World Swimming Championships, Hangzhou Asian Games and other competitions.
Desante unveils the Spring Women's Sports Series
DESCENTE joined hands with cross-country skier Man Dandan and dancer Wu Mengke to interpret the brand's feminine proposition of being followed by emotion and precision in different sports forms and postures.
▋ Star Agent
Su Bingtian was appointed as the brand ambassador of Lanju
Asian flyer Su Bingtian announced on Weibo that he will be appointed as the brand ambassador of Lanju to add vitality to healthy life.
Guo Jingjing became the brand spokesperson of the cotton era
The cotton era joined hands with Guo Jingjing to open a new chapter in the cotton lifestyle, pass on every peace of mind for Chinese families, and let the beautiful changes continue to happen.
Jiaqi Xu became the ambassador of MLB Trend Brand China
MLB brand officially announced that artist Xu Jiaqi has officially become the ambassador of its MLB trend brand China, and will join hands in the spring and summer of 2022 to start a wonderful old flower tour.
PUMA announces That Depay as a new brand ambassador
PUMA has announced that Memphis Depay, who plays for Barcelona in La Liga, has officially become the new brand ambassador. The Dutch star will be wearing puma ULTRA series soccer shoes.
Boehringer Ingelheim and the Huatian team reached a cooperation
German brand Boehringer Ingelheim announced that it will work closely with Chinese equestrian Huatian to focus on human-horse interaction, horse health and stable management, and build a corresponding knowledge system.
▋ Inside and outside the arena
MLB is temporarily suspended for the new season
According to Reuters, Major League Baseball (MLB) Commissioner Rob Manfred said the regular season opener was cancelled and the league was temporarily suspended due to the failure to reach a labor agreement with the players before The league deadline on Tuesday, local time.
Station B was broadcast live, and Liverpool won the League Cup again
The 2021-2022 English League Cup final was held at Wembley Stadium, with Liverpool beating Chelsea 11-10 on penalties to win the League Cup for the ninth time in its history. In a penalty shootout, Chelsea goalkeeper Kepa kicked off a penalty. Station B broadcast the match.
Changchun Yatai withdrew from the 2022 AFC Champions League
The AFC officially announced that Changchun Yatai withdrew from the 2022 AFC Champions League. According to the 2022 AFC Champions League Competition Regulations, the play-offs originally scheduled for Changchun Yatai to participate in on March 15 will be cancelled.
The Asian Games Road to Asian Games Hong Kong station was officially launched
The Hong Kong Esports Federation will select the Hong Kong e-sports team for this year's Asian Games in Hangzhou. Hong Kong will send 35 e-sports players to participate in the Hangzhou Asian Games, and the winners/teams of the second season of the Hong Kong Esports Super League will have the opportunity to represent Hong Kong.
The Share of Total Super Bowl viewership reached a new high
According to ESPN, the NFL's official collaboration with Nielsen shows that the total number of viewers of the 56th Super Bowl reached 208 million. Nielsen counted 167 million unique viewers watching at least one-minute games in his initial viewership report.
The 2022 Women's Basketball World Cup group is released
The group stage of the 2022 Women's Basketball World Cup ended, and the Chinese women's basketball team, as the first team, was divided into Group A, in the same group as the United States, Belgium, Bosnia and Herzegovina, South Korea and a pending team. The six teams in Group B are France, Japan, Canada, Australia, Nigeria and Serbia.
The 24th CUBA Southeast Division schedule is released
The 24th CUBA Southeast Division moved to Hengdian, Zhejiang Province, and officially started on March 16, and the competition will be held in the order of the Southeast-Southwest-Northwest-Northeast Division.
▋ECO week hot article review
TOP1: "Under the War, World Sports Once Again "Shut Down"
TOP 2: "Premier League Defects, Abu 'Stranded'"
TOP3: "The "Old Man Ring" that Sports People Are Also Crazy Playing: 7000 Words Dialysis IP Out of the Circle"