When you think of the United States, a big car country, what do you think of at the first time? Is it the Motor City of Detroit? Or the traffic on California's highways? Are they vintage cars of all kinds? Or is it the US president's car "Army One"? Probably everyone has an answer in mind. When it comes to American cars, which brand does you think of first? Ford, Chevrolet, or Cadillac or Chrysler? Wait, as you count these legendary brands, you may have forgotten one brand – Tesla.
Speaking of Tesla, it is impossible not to mention tesla's founder, Elon Musk. Musk's legendary life, we have to sigh, there is a book called "Silicon Valley Iron Man", is to describe the life of Musk's legend. Born in South Africa and attending Queen's University in Canada and the University of Pennsylvania in the United States, this genius is full of passion for electricity, solar energy and rockets. Today we are going to talk about his Space X, nor his launch of the international financial revolution, nor his subversion of the aviation industry, our topic today is to talk about his car, pure electric vehicle, Tesla.
It is said that Tesla is the spoiler of today's automotive industry, until today, Tesla is also "famous all over the world, slander all over the world": people who like Tesla have spoiled it, of course, Tesla's negative news is really a lot: battery life shrinkage, brake failure and so on. So, what kind of existence is Tesla? What magic has it done to take the world by storm?
First of all, the emergence of Tesla has completely subverted the market for traditional fuel vehicles.
Tesla was not established for a long time, it was founded in 2003, to this day, it is only 19 years old, if in the strict sense of the fuel car appeared, to date back to 1885, has been 137 years of history, however, in this 137 years of fuel vehicle history, more than a hundred years of car brands are everywhere: Rolls-Royce, Mercedes-Benz, BMW, Fiat ... Tesla can only be regarded as a schoolboy. But its appearance completely stirred up the entire automotive industry. It put an end to the history of fuel vehicles.
The earliest tesla in China is 2004. This year, Xiaobian saw Tesla for the first time on the streets of Beijing, full of curiosity about this new thing, and also full of expectations for its future and destiny: how far can electric vehicles run? How long does it take to recharge? Need maintenance? However, after only 10 years, electric vehicles have mushroomed everywhere, and it has to be said that Tesla is the first person in this field to eat crabs.
The emergence of Tesla has made all fuel car manufacturers feel a crisis: Toyota, which is famous for its hybrid technology, is also eclipsed compared with Tesla; Volkswagen, Nissan and other large car companies are also sparing no effort to develop electric models; super luxury brands Rolls-Royce, Lamborghini, etc. also said that they will launch pure electric vehicle models in the future; affected by the concept of pure electric vehicles, some new domestic car-making forces have also risen strongly: Weilai, Xiaopeng, including the veteran car companies BAIC and BYD, have also joined the electric vehicle production army. I have to admit that the emergence of Tesla has made Detroit Auto City feel threatened, and it is Musk's electric car concept that has stirred up the global car market.
Second, the emergence of Tesla is also timely.
In today's world, energy and environmental protection are big issues. As we all know, the world's oil resources are limited, these oil resources are a wealth left to us by the earth hundreds of millions of years ago, and the reality is that these wealths need a long time cycle to regenerate. Environmental pollution is also another practical problem that plagues countries around the world, and automobile exhaust is the first among them. With rising oil prices, the emergence and development of electric vehicles can be described as the trend of the times.
The emergence of Tesla, or the invention of electric vehicles, has alleviated energy consumption to a certain extent and reduced exhaust emissions. It is also in these 20 years that we have also vigorously developed new energy vehicles and actively fulfilled our obligations of energy conservation and emission reduction with other countries in the world. It can be said that Tesla has caught up with the unprecedented good development opportunity, and it has to be said that Musk's vision is very poisonous.
Third, Tesla ushered in a new fashion.
Tesla's design concept is a good interpretation of what is called "avenue to simplicity", there is no physical button in the car, a large screen solves all problems, and it is highly interconnected with smartphones. Undoubtedly, driving a Tesla has become a new fashion, Tesla is not only a new car, to some extent, it is also a manifestation of fashion and identity.
Tesla also broke the concept of the traditional 4S store, the global unified price, all sales can be done online, which is a new marketing concept. As we all know, the biggest pain point of electric vehicles is endurance, however, Tesla is also doing enough on the battery, the long-lasting version of individual models can reach more than 600 kilometers, even in the winter in the north, the loss is also within the acceptable range, and Tesla has established a very mature charging pile in the world, so that Tesla owners will not be distressed by not being able to find a charging pile. After all, whether it is Tesla or other brands of electric vehicles, most of the car environment is still in the city.
Of course, although Tesla has many advantages, we should also see many problems in the reality of the electric vehicle industry. The long queue of charging piles on holidays in the highway service area and the damage to charging piles are also testing the work of the power sector. There is also a very important problem, that is, the problem of the retention rate of second-hand electric vehicles, how to make Teslas continue to maintain healthy and healthy sustainable development, Tesla still has a long way to go.