Today, The Public Daily uses a full page to tell the story of a snow wax car: "From 0 to, Shandong Car", the behind-the-scenes story of Shandong Good Products is touching. Previously, on the afternoon of March 1, at the press conference of "Adhering to Innovation and Leading Excellence to Create 'Shandong Good Products'", four entrepreneur representatives who had just won the honorary title of "Excellent Entrepreneurs of Shandong Province" stood on the "C position" and told the moving stories of their courage to innovate, forge ahead and create "Shandong Good Products".
Entrepreneurs appear to tell stories, combined with their own experience, and promote "Haopin Shandong", which is not only an amplification of the company's own brand effect, but also allows everyone to have a more intuitive and perceptual understanding of the overall concept of "Haopin Shandong".
Telling a story well is worth a thousand words. "Good quality Shandong", this "good", first of all, of course, good taste, good quality, behind which reflects the Shandong people's integrity and kindness, hard work, the pursuit of excellence of the spirit of the times. However, in the face of fierce market competition, how to bring good products to the market and gain recognition is equally important. In this sense, being able to tell stories is also an important competitiveness.
Humans are instinctive followers of stories, a storyteller is always charismatic, and just as a brand that can tell a story can reach the heart. The story of Zhang Ruimin's angry smashing of the refrigerator has been passed down for a long time, not only because such feats shocked people's hearts, but also because the story has been given the legendary color of the times in word of mouth, becoming a spiritual symbol of Haier people who do not break and break through themselves, and build a subtle and close connection between the brand and consumers. When people mention Haier, they will naturally think of this past, and when they think of this past, they will have more trust in the quality of Haier's products. The positive interaction between the story and the product and the consumer is thus generated.
This is the power of the story, not "painting cakes" and "flickering", not engaging in fictional literary creation, but the most attractive real content in the market, story-based expression, with the help of modern communication channels, hit consumer pain points, trigger consumer resonance. Think about it carefully, from Haier and Weichai to Huawei and Tencent, which well-known company does not have a few stories that people talk about?
"Good product Shandong", there should be more good products, there should be more good stories.
Among the first batch of brands selected as "Haopin Shandong", there are long-established brands with a century-old heritage, survivors of market fighting, and forerunners who have insight into the times, among which there are ups and downs, ups and downs, and the confusion and choices contain countless thrilling stories. Excavating stories, telling good stories, spreading stories, using stories to enhance the topicality and added value of products, so that more people can touch the soul of the brand and the temperature of the products, is not only the proper meaning of creating "good product Shandong", but also "innovation" in another sense.
In the new communication environment, cadres cannot just do it and can't say it; they can't just do it and can't just do it when they do business and make products. In the past, many people believed in "making a lot of money in a muffled voice", but now, if you don't shout, it is possible to "make a big loss in a muffled voice". In the past, Shandong has never lacked doers, and now, we hope that more "doers who can tell stories" will emerge and jointly tell the story of "good shandong".
Further, just as German manufacturing is rigorous in Germany, Swiss watches are precise in Switzerland, samba football is romantic in Brazil, telling the story of "good product Shandong", through one story after another, passing on Shandong's unremitting pursuit of high-quality development and high-quality life is also an effective way to shape the big brand of Shandong.