【March 3, 2022】Founded in 1828 by the royal family, the world's top luxury makeup brand Guerlain of France, held a two-day new product launch event at the Shanghai Tower. Well-known media and beauty bloggers gathered in Shanghai to witness the royal age mystery of Guerlain's annual blockbuster new product - the fifth generation of Royal Orchid Zhuoneng Rejuvenation Repair Cream "Root Muscle Vitality, Rejuvenation Of Youth".
Guerlain's fifth generation Imperial Orchid Revitalizing Repair Cream
The new event is located in the Shanghai Tower, as the first skyscraper in China and the second tallest skyscraper in the world, and it also echoes Guerlain's excellent attitude of breaking through and pursuing the ultimate in the past two centuries, heralding the beginning of a luxurious orchid skincare tour with cutting-edge technology.
At the entrance of the event, the lifelike orchid growth environment is presented around the LED screen, and the mystery of the infinite vitality of the orchid is told. An orchid installation that combines technology and the power of nature is located in the center and is eye-catching. The enchanting light and shadow of the lush rhizomes of the orchids on the ground are contrasted with the flowers that fall in mid-air, making people instantly immersed in the beauty of the orchids - both tenacious and flexible, elegant and elegant. Through more than 15 years of painstaking research, Guerlain has selected two precious varieties, tianma orchid and fringed dendrobium orchid, and found that its extraordinary growth and survival ability is derived from the magical power of the orchid root to achieve eternal beauty and renewal.
Lifelike orchid growing environment
In the exhibition hall, as the screen flashes, the legend of the French Guerlain royal orchid unfolds. Since its birth in 2006, the Imperial Orchid Series has been committed to continuously exploring the unlimited energy of orchids in the field of skin aging. As a world-class expert in orchid and cell longevity, Guerlain has the world's exclusive research center: Orchid Garden, an experimental garden in Geneva, Switzerland, which selects rare and outstanding varieties rich in orchid active ingredients from more than 3,000 orchid varieties. At the same time, Li Minguo's Tianzi Mountain Nature Reserve in Yunnan, China, is one of Guerlain's important measures to protect orchid diversity. Over the past 10 years, Guerlain has reintroduce nearly 10,000 orchids, allowing the life, diversity and beauty of orchids to endure. Today, as a model of "Lady's Cream", a new generation of Imperial Orchid Cream has been reborn, transcending the mysteries of orchids with cutting-edge technology and revealing the roots of infinite vitality for beautiful skin.
The legendary story of the French Guerlain Royal Orchid
Stepping into the new product experience area, the mystery of the fifth generation of Imperial Orchid Cream was unveiled. Guerlain's collaboration with the Swiss Federal Institute of Technology (ETH) in Zurich revealed the working mechanism of longevity enzyme (PHD3) in the skin that prolongs cell life. Guerlain Research Center has created a whole orchid molecular extraction technology, in addition to regulating cell respiration and fighting hypoxia, this technology is the first time to play a role in longevity enzymes, condensing and refining the excellent rejuvenating power of gastrodia and fringed dendrobium orchid, thereby effectively enhancing the number of longevity enzymes in the skin, stimulating the regeneration of collagen in the skin, and ensuring optimal skin regeneration.
Finally, two guerlain senior skincare experts also explained the secret of the fifth generation of Royal Orchid Cream to the guests. LVMH Product Efficacy Claim Manager Haili started with the crisis caused by skin aging and scientifically and vividly analyzed the key to skin repair, while Yvonne, Senior Product Manager of Guerlain France, further explained the cutting-edge technology of the new Royal Orchid Cream, as well as its excellent skin feeling and use.
Haili, LVMH Product Efficacy Claim Manager
Yvonne, Senior Product Manager, Guerlain, France
A luxurious formula created by the Royal Orchid Sensory Trio, its extraordinary texture brings a sense of delicacy, fullness and melting. The new cream combines a delicate, supple, moisturizing and volumizing formula that blends flawlessly into the skin like a protective film to leave skin hydrated throughout the day, leaving it in a full, firm and flawless state. Combined with Guerlain SPA's new facial lifting massage technique, the new Orchid Cream can fully release regenerative energy, easily resist the signs of age, and provide a long-lasting youthful glow. When used in conjunction with the same series of Orchid Firming Lifting Serum and Orchid Eye and Lip Cream, the excellent total care takes root "muscle" to vitalize cells, thus "rejuvenating" a youthful, confident and delicate face.