With the release of Apple's spring conference invitation, there is more and more speculation about the conference, and what has caused everyone to discuss is that only two generations of the iPhone SE series have been updated, and according to the current news, the third generation of iPhone SE will also appear at the conference. In this regard, China Galaxy Securities Research Report expressed optimism about the advantages of Apple's mobile phone in the high-end market, and believes that Apple is expected to launch a third-generation 5G iPhone SE in Q1 2022 to fill the gap of its low-priced 5G mobile phone.
Earlier data reports released by research firm Canalys showed that iPhone shipments in 2021 were 230 million units. Now China Galaxy Securities Research Report said that the third generation of 5G iPhone SE is expected to further stimulate the replacement demand of 5G iPhone users, and it is expected that iPhone shipments in 2022 are expected to reach 245 million units. Judging from the forecast, Apple is expected to continue to maintain its growth trend this year.
These two days, Trendforce also released the latest data, showing that Apple maintained a lead in the ranking of smartphone brand production in the fourth quarter of 2021, and increased iPhone production to 85.5 million units, so that the overall production of the smartphone industry increased by 9.5% between the third quarter and the fourth quarter of 2021. The main reason is the change in the global mobile phone market pattern, Huawei is affected by certain factors and has to withdraw from the global mobile phone market, which leaves a huge market gap for Apple and other mobile phone brands. In the high-end market, Apple has a greater advantage, making the sales of the iPhone 13 series rise.
Of course, the iPhone 13 sales are so high, and the Chinese market has also played a key role. The price of the iPhone 13 series of national banks has been lowered, and the amount of increase has not been increased, making many fruit powders change machines. According to Counterpoint data, Apple's domestic share soared to 23% in the fourth quarter of last year, setting a single-quarter best. And has been in the domestic high-end mobile phone market for several consecutive weeks to sell the throne.
In the fourth quarter of the overall retail market downturn, Apple unexpectedly lowered the listing price of new product series, which greatly stimulated the demand for replacement machines, while the absence of strong competitors in the high-end market also achieved Apple's record-breaking performance this quarter. In 2022, the Chinese market is still the world's largest high-end market, how Apple performs this year, everyone can look forward to it,