At 8:00 p.m. on February 25th, TAKITOYS Sugar's Fun Drawer winter special "Animal Velvet Party" was launched.
This is the star product of TAKItoys, a brand of the entertainment industry, and Sugar, a half-sugar girl, has an animal velvet party in a warm sugar can in the winter.
In addition to Sugar, the protagonist of the party also summoned her best friend, the soft and cute little rabbit, toyoyo. This pale pink marshmallow-like eared rabbit, with its big round green eyes, is very cute, and its biggest hobby is playing with Sugar.
300 limited pre-sale and currently sold out. With the popularity of "cotton dolls" in China, the "no attribute dolls" that are completely original by painters have been sought after by the new generation of groups, and have gradually moved from niche to public.
In the 2021 Cotton Doll Player Insight Report, the number of players who purchased "Cotton Dolls" online in 2021 has reached as many as one million.
From the perspective of the big data of the platform, the reason for liking to play with cotton dolls, up to 85% of the respondents believe that the appearance is soft and cute, cute and healing, followed by: emotional sustenance, the happiness brought by collection, the happiness of sharing the baby, and the happiness of experiencing cultivation.
In the sunrise and sunset, day after day of boring life, look for that little bit of sweetness.
With the rapid development of the cotton doll industry, it has derived forms such as dress-up and street outing, which has increased the interest of "raising a baby", attracted more consumers, and promoted the development of the tide play industry. Although under the dual boost of tide play and cultural and creative boom, cotton dolls began to accelerate mode last year, but they are still in the development stage of "enclosure and self-germination".
As an original IP tide play brand collection TAKITOYS has always danced with the love of the new generation. In order to make the cotton doll break the circle faster, actively use the original IP power to create the happiness belonging to the players, and lead the healthy development of the tide play industry with more commercial, more standardized and standardized market-oriented operation.
More unknowns are opening, let's explore the new world of trends with TAKI!