In the cognition of many Chinese players, the neighboring Japan players will give people a feeling of not easy to get close to, even if mobile games and other convenient online games are popular today, the 11th district A house is still clinging to the host and handheld acres and three points of the ground, the Japanese game over the years the accumulation of tradition has become their "living and working" ivory tower, inevitably let them appear a little out of place in the impression of global netizens.
However, for a long time, the inherent impression of netizens on Japanese players "Frog at the Bottom of the Well" is gradually being broken with the overseas rise of a domestic mobile game, and more and more District 11 A houses have begun to perceive China's overseas influence through this mobile game, which is NetEase's self-developed "Wilderness Action".
Dripping water through stones is not a day's work. The reason why "Wild Ops" can break the dimensional wall and gradually enter the vision of players in neighboring countries is worth recalling, and the following are one or two:
Linkage three-body, hard science fiction construction game setting
"The Three-Body Problem" is a representative work of mainland science fiction writer Liu Cixin, which has gained countless readers and fans abroad by virtue of its romantic imagination of the vast universe, supplemented by the ups and downs of the plot. On July 4, 2019, the Japanese version of "Three-Body Problem" was immediately sold out after being published by Hayakawa Shobo, Japan's largest science fiction publisher, and was reprinted 10 times in seven days. Hideo Kojima, a well-known Game Producer in Japan, and Makoto Shinkai, a well-known animation supervisor, are all loyal fans of "Three-Body Problem", and the latter even has a "urge" to change, which shows the degree of love.
With the deep influence accumulated by "Three-Body" in the Japanese folk, "Wilderness Action" then made a deep layout under the premise of matching the aesthetic habits of overseas audiences, and the game expanded the international popularity of the two major domestic IPs in the form of 1+1>2 on the one hand. On the other hand, "Wilderness Action" with a rich interactive form, completely enough to surpass the original limitations of the text, the shocking scenes in the original book in a vivid and perceptible form to the player, interactive future technology three-body game props, immersive three-body story experience, etc., is equivalent to directly showing Japanese players the influence of Chinese science fiction.
Led by superstars, the anniversary is unprecedentedly hot
May 5, 2021, is the annual game festival of Operation Wilderness (officially certified by the Japan Commemorative Day Association). In order to further promote the game, the game official first invited the Popular Japanese comedy group "NONSTYLE" to shoot an advertisement, and its content "the biggest thanks in the history of the wilderness" can be said to be deeply rooted in the hearts of the people.
The anniversary theme song "Never Stop" composed by the famous Japanese composer Hiroyuki Sawano is even more passionate, and the percussion, sometimes exciting and sometimes soothing, continues his style as always. Subsequently, the official also created a highly watched wilderness show such as star wilderness defense battle, vtuber hide-and-seek, and professional e-sports player battle. Among them, the number of views of the program that the star Hand Yue Yu sang on the stage once soared to 31.8w. It can be said that the appearance of every celebrity guest has made the A-housers in District 11 happy.
Looking at the present, the "cultural going to sea" of China's excellent games should no longer be completely stuck to traditional ancient books, tea ceremony operas and other forms, but should take the initiative to jump out of the limitations of the times and concepts, and the success of mobile games such as "Wilderness Action" in Japan undoubtedly proves this. It is expected that more and more outstanding Chinese enterprises will emerge such ideas overseas and show the world a colorful chinese face.