On February 24th, the second stop of the 2022 Marg Little Red Book Dandelion Plan was unexpectedly parachuted into Shanghai Wenshui Red Star Macalline, and a group of big coffee gathered in the magic capital, and a number of custom home celebrities led everyone to understand Marg's high-quality home through the real visit to Marg on the spot.
Before the official start of the event, led by Jin Haipengjin, general manager of Mag Whole House Customization Division, together with dealers in East China Sales District, we discussed in depth how marg Little Red Book Dandelion plans to empower dealers in an all-round way, and how to do a good job in the daily operation of dealers online in new retail new media. Mr. Jin said that the reason why East China was chosen as the key support area for new retail content marketing of Marg New Media in 2022 is because East China has a relatively developed economy, dealers have a good foundation, and the consumption concept of customer groups is also at the forefront. Therefore, it is hoped that under the leadership of the headquarters, dealers in East China can seize the opportunity to improve the awareness of word-of-mouth marketing, mobilize stores to work with real old customers to precipitate more user single content, ensure the sustainability of communication, and do a good job in the reputation of the Mag brand.
Explore the real Marg
Little Red Book opens a life of beauty and quality
For 18 years, Marg has always been committed to providing consumers with a customized Mercure experience with beautiful products, in order to continue the Chongqing station's visit to the shop punch card tour, this time in Shanghai we invited a number of head KOL bloggers to form a grass planting group to explore the Marg quality life experience store together. The super high-value Internet celebrity bloggers are equipped with Mag stores with beautiful products, and the charm of the magic capital is all at this moment! Bloggers share Mag's home furnishing goods and high-quality customized experience in the form of exploring the store punch card, and I believe that after this conference, a wave of beautiful and tasteful shops will be blown up on The Little Red Book and even major social platforms!
This event is the second stop of the dandelion plan landing, the magic of the home and well-known media flocked to witness the Shanghai as the site of Marg East China to open the road of the new model of Xiaohongshu marketing, which shows the importance of Marg custom home to the user's consumer experience and product reputation and the determination to develop new channels and new models. Marg focuses on the attention of home users with diversified content and visual beauty, and continues to output a series of high-quality shop punch cards and product evaluation notes through Xiaohongshu Home Vertical KOLs and KOCs, while pulling users to participate in content production, forming diversified wonderful PGC and UGC content, buying customized products with beautiful products, realizing the upgrading and development of the brand content ecosystem, and precipitating brand reputation! At the same time, Marg is always most concerned about consumers, we hope that through a wealth of good content, we continue to provide home users with customized home information and guides from multiple dimensions, to help fans solve home improvement questions and needs, so that they take fewer detours and easily get the decoration of things, is margaux's persistent brand eternal power! Focus on user consumption needs Marg borrows Xiaohongshu to broaden the channel and precipitate word of mouth
At the beginning of the event, Ms. Liu Bei, General Manager of Shanghai Red Star Macalline Wenshui Shopping Mall, attended the event, praised and affirmed Marg's pioneering spirit in the new channel and new model, and also said that "Marg focuses on home users, precipitates word of mouth in the field of new media, and is a brand development thinking worth learning in the pan-home industry."
▲Liu Bei, general manager of Red Star Macalline Wenshui Shopping Mall, delivered a speech
"A small step for Marg to insist on polishing a good product and precipitating a good reputation is a big step for consumers to have a happy life", Jin Haipengjin, general manager of Mag's whole house customization business department, said in his speech: "Marg has focused on high-end whole house customization for 18 years, and is committed to creating a beautiful and beautiful life experience for users. In 2022, Marg will unite 10 benchmark city offline stores across the country to punch cards and plant content through KOL+KOC probe stores, and devote every effort to create a "good reputation of Marg" in the minds of consumers.
▲Jin Haipeng, general manager of Marg Whole House Customization, delivered a speech
Zhang Boweizhang, General Manager of Shanghai Marg Whole House Customization, said: "In today's fierce market competition, diversified channel changes, and upgraded consumption models, Marg firmly grasps the pulse of the market, understands consumer trends, gets close to consumers, leads dealers to lay out the content matrix, and creates a new model of brand voice and drainage in the emerging field of Internet communication! ”
▲Zhang Bowei, general manager of Shanghai Marg Whole House Customization, delivered a speech
Sun Chenxi, director of the marketing department of marg's whole house customization business department, said in the theme sharing of "Mag Little Red Book Dandelion Plan": "Marg continues to explore the field of new media, constantly digs deep into the pain points of home users, with the help of the small red book KOL with great influence, traffic entrance, close to consumers, into thousands of households, to create practical and effective home planting content, precipitating the brand reputation of Marg, so as to provide consumers with the most efficient and worry-free custom home services"!
▲Sun Chenxi, director of the custom marketing department of Marg Whole House, preached the plan
Leading the industry to a new layout of Marger content marketing new journey
At the event, Marg specially invited Shen Jie, an old customer in Shanghai, to the scene to tell his touching story with Marg: "Before choosing Marg, I specially compared and inspected other brands, and finally firmly chose Marg, because Marg not only has good products, good design, and better service. Every year, they will take the initiative to inquire about the use of the cabinets in our home and regularly visit the door, which is also very reassuring and comfortable for me, if there is still a chance to buy a house, I will definitely choose Marg again, and I am also very happy to recommend Marg to my friends"!
▲Old customers share moving stories with Marg
The experience of the old users will touch people's hearts, and when the audience is boiling, the stage ushers in a highlight moment. The guests jointly witnessed the awarding ceremony of the pilot big business in East China, and believed that under the impetus of big business in Shanghai and other frontier areas, the Marg Dandelion Project will flourish.
▲The guests jointly witnessed the awarding ceremony of the pilot big business, and Shanghai Marg opened a new model of Xiaohongshu marketing
With this event, Marg launched a big coffee forum to discuss the new model of custom home content marketing, bringing together a group of elites in the home furnishing industry and the field of Xiaohongshu operation to discuss the new direction together, the guests are: Li Muke, co-founder of the well-known MCN agency - Shadow Line Tianxia, He Zhengyang, new retail director of Mag Whole House Customization Division, three dealers in Marg East China, and Li Jie, senior manager of the marketing department of Mag Whole House Customization Division.
The forum conducted in-depth discussions on two major topics: the impact of content marketing on the customization industry and how terminal stores can do a good job in content marketing. After in-depth discussion by the industry leaders, Marg's determination to do in-depth content marketing has been strengthened. Li Muke, co-founder of Shadow World, said: With the rapid development of the times, the impact of content marketing on all walks of life has become more and more profound. For consumers, the content of the brand should be beautiful and more true, in order to produce the desire to buy, in turn, for the terminal, good content is productivity, only by constantly creating good content, can consumers continue to pay attention to your brand, and ultimately produce purchases. Marg's content precipitation, coupled with the in-depth cooperation with the world of film industry, will certainly be able to leverage more attention from the terminal and realize brand planting and word-of-mouth marketing.
The forum came to an end, and the new layout of Mag's Xiaohongshu content marketing entered a new development journey. Immediately afterward, Ms. Xiaoyu, co-founder of the well-known MCN institution, brought you the theme sharing on the new channel empowerment of Xiaohongshu, so that the planning was put into reality. By interpreting the new situation of current content e-commerce, analyzing the gameplay of explosive content, and empowering the operation of Mag Xiaohongshu terminal, Xiao Yu's in-depth and simple explanation has brought a lot of new marketing inspiration to on-site dealers.
▲The well-known MCN founder professionally interprets the new play of the Little Red Book
In 2022, Marg will continue to run wild on the road of dreams, breaking out of the future in the new channels of home furnishing. In the future, Marg's ideal of creating a beautiful habitat for hundreds of millions of consumers starts from this place, and the next stop will land in Guangzhou, so stay tuned