How big can the impact of the Internet on traditional industries be? The taxi industry may be a good example, under the impact of online ride-hailing, in recent years, there have been large-scale taxi withdrawal incidents everywhere, of which Nanjing is the most typical, since the beginning of 2017, the "withdrawal tide" of the traditional taxi industry in Nanjing has intensified. As of mid-March 2018, more than 3,000 taxi drivers had been dropped off, accounting for a quarter of the total number of operations in Nanjing.
Share money dropped from 7200 to 5000
Master Zhang, who has been driving in Nanjing for more than a decade, is a member of the "tide of withdrawal", and he returned the car to the company after paying a service quality assurance fee of 20,000 yuan. Why return the car, the reason is also very simple, "driving a taxi has not made money, now we have to call the online car, we pay the share of the money is high, consider it, or go to run the online car bar", "I feel like we are abandoned by the times of the group of people, but there is no way, driving for more than ten years, in addition to the sports car do not know what can do."
Master Zhang's experience is not a case, although everywhere is constantly lowering the share of money to save the driver, but the effect is very small, to Nanjing, for example, before 2015, the driver had to pay 7200 yuan per month, and later dropped to 6800, and then dropped to more than 5000, but still can not recover the decision of the driver master.
"The list has been robbed by the online car" "Soliciting customers on the street, every question is hit by the online car!" "Business is getting harder"... Many taxi drivers invariably exclaimed. At a subway station in Nanjing, more than a dozen yellow taxis are lined up, waiting for passengers to get on the bus, but most passengers have contacted the online ride-hailing car before leaving the subway, and only a few passengers will choose the online car.
In 2019, the scale of cruise taxi vehicles nationwide was 1.3916 million, and the group that drove taxis for a living was about 3 million people, but under the impact of online car-hailing, the group of taxi drivers was shrinking, and many of them were transformed to run online car-hailing.
The former taxi driver was a sweet potato
Once, opening a rental profession not only had face, but also made a lot of money. In the mid-to-late 90s, Shanghai taxi drivers had a monthly income of several thousand yuan, at that time, shanghai's per capita income was only a thousand yuan, driving a taxi was higher than the white-collar wages of office buildings, at that time, many taxi drivers bought houses in Shanghai with full payment, and taxi drivers also had a lot of face, taxi drivers were fragrant in the blind date market, a hearing that the other party was driving a taxi, many girls were very happy, even flight attendants were willing to communicate with them.
Even in the new century, the taxi industry is still a high-income profession, Johnson & Johnson Holdings data show that in 2007, the operating profit margin of the taxi business was as high as nearly 48.92%, which is higher than many industries. At that time, many cities were facing the problem of taxi difficulties during the peak period, when it was not a car looking for someone, but a person looking for a car, and waiting for half an hour during the peak period was not necessarily able to get a taxi. I thought that the taxi industry could always lie in gentle township and enjoy the huge dividends brought by the monopoly of license plates, but in 2012, online ride-hailing cars appeared.
Under the impact of online ride-hailing, where are the 3 million taxi roads?
Since the birth of the taxi, taxi drivers have been accompanied by a lot of controversy, a part of the low-quality taxi drivers seriously lowered the image of the taxi industry, for example, some taxi drivers, detours, refusal to load, do not hit the meter, random carpooling, dumping, in the case of no other choice, passengers can only choose taxi travel, but with the emergence of online car-hailing, the situation is completely different.
Online car-hailing compared to taxis, taxis are more convenient, mobile phones can call cars, you can make an appointment time, the price is transparent, do not have to worry about detours, drivers do not play the table, the service attitude of online car drivers is better, in the car experience is obviously better than taxis, in the early days of the emergence of online taxis The price of taxis is also lower than taxis, although there are also many taxi drivers who do not refuse to load, do not detour, do not dump customers, and the service attitude is also very good, but the quality of taxi drivers is uneven, resulting in the overall image of this industry has been destroyed, After the emergence of online ride-hailing, in the case of optional, online ride-hailing has naturally become the first choice for most young people to travel.
At this time, many taxi drivers know the seriousness of the problem, taxi drivers' income has dropped sharply, double shuttle bus drivers even have to drive for more than 20 hours each time to collect the car, so high labor intensity, deducting fuel money, share money, the average monthly income of each driver is only six or seven thousand yuan, but also let many taxi drivers retreat.
In the face of the strong development of online ride-hailing, how can the taxi industry break through the predicament? Perhaps there are only three paths ahead of the taxi industry. The first is to further reduce the share of money, so that the burden of taxi drivers is lighter, to save the taxi drivers who want to quit; the second is to improve the service awareness of taxi drivers, through the installation of in-car cameras, GPS and other equipment, the words and deeds of taxi drivers are supervised, and the service quality and passenger experience of taxis are optimized; the third is to integrate development with online ride-hailing and actively access the online ride-hailing platform, so that taxis can cruise or ride-hail online, compared with online car-hailing, there is one more customer acquisition channel.
In fact, the taxi industry still has advantages, such as in the driver's audit, but the taxi industry has developed for so many years, it has reached the time to fundamentally change, only in this way can it form a healthy competition with online ride-hailing.