As the saying goes, IP is done well, and sales are indispensable! For blind boxes, IP is indeed one of the factors that promote the sales of blind boxes, such as blind box brands such as Bubble Mart and 52TOYS, which do not have dozens of blind box IP in their hands, not to mention that many brands are incubating their own original IP. However, looking at the current blind box market, new IP is emerging in an endless stream, which is the IP that deserves everyone's continuous attention?
First of all, Bubble launched a discussion in a group of 482 baby friends to select the new dark horse IP in everyone's mind. In terms of the player's answer, the most mentioned at present is Ono, Pino Jelly Delicious World, and your boy, let's follow the bubble to see what are the optimistic points of these IPs?
The first is the new series Ono launched by Bubble Mart in November 2021, and ono's appeal is not only in appearance, but more in its definition. He was the first emotional blind box, combined with what young people call emo today. Expressing the personality of loneliness, grievance, and frustration but still unyielding, many players said that they saw themselves in the Ono series and were healed by the Ono series. Previously, Bubble Mart was complained that there was no story behind the IP, and the emergence of Ono was also regarded as bringing a story-based IP. In addition, Ono also opened his first solo art exhibition, which shows how much everyone loves it.
The second is the Pino Jelly Delicious World series, which is known as the "Bai Jingting of the Hipster Play World", especially after the beginning of the explosion of Bai Jingting's starring, this series seems to have been paid attention to by many fans. The series consists of 12 models, including 12 regular models, 1 large hidden and 1 small hidden. The appearance of this series is transparent, and the color scheme is very macaron, and many players have said that this series is very cute.
Because many of the models in the series are named after the prince, this series is also known as the "Fudge Cool Prince". In addition to the Delicious World series, Pino Jelly's Your Boy series has also been brought to the fire.
Finally, there's the Grey baby series, an IP that switched from the search for unicorns to the bubble mart series. The first set of blind boxes in the series has been favored by players, especially the sales of the joint models exhibited at the offline exhibition are very good, coupled with the transfer to Bubble Mart, the probability of the series being a big baby and the surrounding area is greater, and the player's attention to it is gradually rising.
After watching the 3 new IPs that the game daily bubbles inventory for everyone, who do you think will become the next dark horse to burst into flames?