Recently, the official Weibo of DWG KIA E-sports Club released the news, "Li Junying, vice chairman of DK Club, personally taught". The theme of the course is "The Secret of the Rise of the DK Club", and the main core is "Club Rapid Growth Operational Experience" and "Tips for Team Performance Growth".
The course is divided into 5 sections, which can be summarized as "selecting youth trainers", "cultivating talented players into idol players", "daily operation and strategic investment", "improving event performance", "how to idolize professional players and commercialize for club profits", the entire course is priced at 3680 yuan and lasts for 4 hours.
After the message was sent, some fans immediately left a message, "How did DK become an entertainment club"
The questions raised by fans can be understood, and among the five sections of the course, the two sections of "cultivating talented players into idol players" and "how to idolize and commercialize professional players to make profits for the club" are particularly eye-catching.
Although it is a little deviated from the traditional concept of competition understood by fans, this is not empty, an industry insider told Aggro e-sports in a humorous tone, "In addition to spinach, how the girl group makes money, how to make money in e-sports" is how to make money" .
At present, the revenue sector of e-sports clubs can be roughly divided into "live signing", "commercial promotion", "player trading", "event bonus" and "league sharing". Among them, the two parts of "live broadcast signing" and "commercial promotion" are directly related to the popularity and popularity of the players, and the "player trading", "event bonus" and "league share" are closer to the level of competition of the players.
Taking the LPL as an example, the winner prize of the LPL Spring and Summer Tournament is generally 2 million yuan, and the prize money range that the club can get according to the results range from 200,000 yuan to 2 million yuan. This can only be described as a cup of water for the club's own expenditure. The two sections of "player trading" and "league sharing" have factors beyond the control of the club itself, so the two parts of "live broadcast signing" and "commercial promotion" will naturally be valued.
Therefore, the need for clubs to idolize players is obvious.
In addition, about the DK deputy to know the opening of such a thing, can be regarded as a precedent, before similar examples are e-sports education, more representative is EDG and Chaojing Group to create a "e-sports sports and management" professional course, its official website shows that the tuition fee is 35,000 yuan 1 year. It is still relatively rare to publicly share how to do clubs like DK, and as for the content, it can only be expected.
What do you think of DK Club?