In today's consumption era of the "spread" of new energy models, more and more consumer audiences are willing to choose new energy models. Whenever we talk about the "relationship" between new energy and fuel vehicles, it seems that there are two polarized views in everyone's discussion.
Because from the perspective of consumption characteristics extended from the product definition, traditional fuel models and current new energy models have very different consumption concept needs. These aspects are reflected in the purchase policy, the cost of the car and other considerations.
From the perspective of consumption, these are also the selection criteria between fuel and pure electricity for consumer users. For example, in the category of positioning small cars, regardless of energy drive, Honda Fit and BYD Dolphin are competitors of the same level. The difference between fuel and pure electricity makes The Honda Fit and BYD Dolphin reflect what different consumption differences?
There is a certain overlap in the price range of Honda Fit and BYD Dolphin. In the "blood" of Chinese consumers, "careful calculation" is innately engraved in the DNA, so price is always the most sensitive factor of contrast. As we all know, buying a car is not an official guide price.
The terminal concessions of the market, the necessary purchase tax, insurance, and other miscellaneous expenses are also a considerable expense for the proportion of the consumption budget of a car. Therefore, these aspects are the differences between BYD Dolphin and Honda Fit in terms of price factors.
BYD Dolphin is a new model launched by BYD last year, perhaps because the new car has recently been launched, and at present, BYD Dolphin does not have a naked car discount in the terminal market. However, thanks to the subsidies of the new energy policy, BYD Dolphin has eliminated the purchase tax.
Honda Fit has been fighting in the traditional fuel model market for many years and has a solid reputation audience in the competition. At present, in some areas, Honda Fit can even hold a profit margin of 13,000. This is a naked price temptation for a model with a price range of 100,000.
In view of this, if you say that it is compared according to the model category. In the current consumer market, the subsidy policy for new energy models is a certain subsidy policy. The terminal offer of fuel models is "different from car to car".
It is said that the car is a consumable, in other words, the purchase of a car. The payment landing price does not mean the end, from another point of view, it is the "beginning of consumption", and in terms of car cost, new energy models reflect the advantages of economic transportation.
Let's take the BYD Dolphin Knight Edition as an example to measure, according to the convention to review the power system of BYD Dolphin. The Knight Edition is equipped with a permanent magnet synchronous motor with a maximum output of 130 kW and a peak torque of 290 Nm. The battery pack is equipped with a blade battery with a capacity of 44.9 kWh. The 401km endurance calibration also tends to the travel standard of daily transportation needs.
According to the power consumption calculation of the home reputation, the average power consumption data of BYD dolphins is 11.7kWh/100km. According to the annual driving mileage of 20,000 kilometers, the annual electricity cost is about 2340 yuan, while the "theoretical maximum value" of the single full charge storage cost is 62.86 yuan.
Knock on the blackboard, here must mention that this is based on the results of the consumption standards of public charging piles. If it is conditional to be able to use household electricity storage, the charging standard of household electricity is significantly lower than that of public charging. Therefore, for users who have the conditions to meet the "home charging", it is to maximize the benefits of economic transportation.
The reason why Honda Fit can become a 100,000-class hot joint venture model in the same level of competition, in addition to the characteristics of endurance, the economic advantages embodied in the power combination of its 1.5L Earth Dream engine + CVT cannot be ignored.
Although the maximum output of 131 hp and the peak torque of 155 Nm are not too good, the fuel consumption of 100 kilometers as low as 5.2L under NEDC conditions can reflect the true fragrance law of Fit.
Under the same measurement standard of 20,000 kilometers a year, the oil price of 7.86 yuan / liter of No. 92 gasoline in Guangdong is "converted". Theoretically, the "theoretical fuel consumption" of 0.4 yuan per kilometer of the fit costs 8174 yuan.
In the selection of competitors in the same level of fuel, Honda Fit is undoubtedly one of the best choices for consumer users to walk cost-effectively. If we say that in the face of the competition between the cost of new energy models such as BYD Dolphin, BYD Dolphin reflects the fuel consumption characteristics of pure electric power "zero combustion economy".
In the era when the iteration of automobile consumption updates is so fast, the retention rate and residual value rate of second-hand cars are also a very important reference benchmark for consumer audiences to model consumption. According to the average annual retention rate of the two models queried on the Internet, it can be seen that the overall retention rate of Honda Fit is higher than that of BYD Dolphin.
Honda Fit's new car retention rate in the first year was as high as 94.95%, and the retention rate of 86.63% in the second year was even higher than the first year retention rate of most traditional fuel models of the same class. The phrase "selling in two years and losing a purchase tax" is very appropriate to describe a value-preserving artifact like Honda Fit.
As a new energy pure electric model, the power attenuation of its "pure electric characteristics" is one of the most important factors affecting the retention rate. This is also the "default" point of new energy car owners. Carefully considering the retention rate of BYD Dolphin, the first year also has a high retention rate of 75%, as a new car that has recently been listed, BYD Dolphin's retention rate performance in the new energy echelon is not bad.
But in fact, for friends who buy BYD dolphins, perhaps the retention rate is not the consumption consideration they care about most. The BYD brand has launched an unlimited number of years/mileage battery pack warranty service for dolphin owners. Although BYD Dolphin has not become a delicacy in the second-hand car market, it has made up for the inherent lack of retention rate in a sense.
The comparison between BYD Dolphin and Honda Fit at other levels of vehicle cost is also reflected in the maintenance and maintenance of it. The fuel-driven Honda Fit requires periodic maintenance, and the maintenance costs required vary depending on the maintenance cycle. The basic maintenance cost of a single replacement of oil is also about 500 yuan, while the cost of large maintenance ranges from thousands of yuan. In this regard, BYD Dolphin does not have a cumbersome maintenance cycle, and the daily battery regular maintenance is also lower than the maintenance cost of fuel models in terms of cost.
In fact, in this conversion, the performance of new energy vehicles in all aspects of car cost seems to be more outstanding. This is also one of the reasons why the proportion of consumption of new energy models is increasing year by year. But speaking of this, there are still some friends who are unfair with the slogan of "pure electric cars still cannot replace fuel vehicles". However, from the opening article, we also said that new energy models and fuel models have different consumer demand in essence, and the cost of the car is the advantage of reflecting the "low budget car maintenance" of new energy models.