In 2021, the automotive industry as a whole is facing the dilemma of the new crown pneumonia epidemic and chip shortage, and Chery's annual sales reached 656,846 units, an increase of 46.3% year-on-year. Up to now, Chery's global users on the way to "sail to sea" have exceeded 10 million, including 1.95 million overseas users, ranking first in the export of Chinese brand passenger cars for 19 consecutive years. At the beginning of the new year, under the precise impetus of the "big single product" strategy, Tiggo 8 Series, Tiggo 7 Series and Arrizo Series increased across the board, with cumulative sales of 67,486 units in January, an increase of 34.3% year-on-year, and overseas exports reached 26,900 units, an increase of 60.9% year-on-year.
In 2022, as another brand new masterpiece in Chery's "big single product" strategy - OMODA 5 will be listed in more than 30 countries and regions around the world, the new car is based on the global market, has a global vision and a clearer global positioning, born with global research and development, global standards, global quality, global naming, global listing of the five genes, it is not only the first Chinese brand to develop a global car for the global market, but also carries the responsibility of leading the brand upwards and accelerating Chery's full embrace of youth and globalization.
Born with five global genes
Avatar Wings progresses globally
Nowadays, the main car buyers in the automobile market are transforming to younger, they have a global vision, self-reliance and extraordinary pattern; natural fearless, dare to challenge the attitude; the pursuit of personality, I lead the trend of aesthetics, have a higher pursuit of automotive products. In the face of consumption upgrades today, OMODA 5, which is developed with user thinking, is born for the global "new generation of hardcore players".
In order to bring a trendy travel experience to the new generation of young people in different environments around the world, OMODA 5 has undergone global extreme testing and carried out adaptive development "according to local conditions" in many places around the world, including dusty roads in Brazil, plateau steep slope tests in Mexico, high temperature tests in Saudi Arabia, humid and hot environment tests in Indonesia, and alpine tests in Mohe\Russia. The excellent quality of OMODA 5 stems from the top technical strength of Chery Longshan Test Center, which is not only the "birthplace" of OMODA 5, but also makes great contributions to vehicle data collection and data verification, greatly shortens the technology research and development cycle, and becomes Chery's rapid access to global tracks.
Covering an area of nearly 300,000 meters, Chery Longshan Test Center has the world's top crash safety laboratory, NVH laboratory, powertrain laboratory, vehicle road laboratory, and multi-functional test field. Among them, in the collision safety test room, OMODA 5 once again demonstrated its hard core strength to meet global standards. In the actual test, the mobile trolley equipped with a rigid barrier hit the side of OMODA 5 at a speed of 50Km/h, and the side airbags were promptly released to form an effective protection for the dummy.
Thanks to the top technical strength of Chery Longshan Test Center, OMODA 5 has repeatedly tested in accordance with global standards to meet local standards and regulatory standards. In addition to meeting the emission standards, collision safety, pedestrian protection and other standards of Russia, Brazil, Gulf GCC and Chile, OMODA 5 has also obtained a number of certifications such as GOST, INMETRO, ANTATEL, 3CV, etc., and meets the regulatory requirements of 16 countries such as Egypt, Argentina, Ecuador and Algeria. At the same time, OMODA 5 fully meets the five major collision standards of China's C-NCAP, EU E-NCAP, Central and South American L-NCAP, Southeast Asia's ASEAN-NCAP and Australia's A-NCAP, representing that OMODA 5 has five-star quality that meets global standards.
Three core product strengths
Comprehensively promote the rejuvenation of chery brand
As a global car for the new generation of young people around the world, OMODA 5 has three core advantages of trend design, hard core power and intelligent technology, representing Chery's insight and understanding of the new generation of young people. At the beginning of the research and development, Chery repeatedly showed product pictures and videos to global users, listened to the voices of the new generation of young people around the world, and integrated into the product design of OMODA 5 to create the "Dream car" in their hearts. This is also an important reason why OMODA 5 has received many users and media attention after making its global debut at the 2021 Guangzhou Auto Show.
In order to fit the personality and preferences of the new generation of young people around the world, OMODA 5 adopts a breakthrough design language, whether it is an unbounded matrix grille, a pioneer unbounded shape, or a full LED dynamic sharp light group, all of which grasp the aesthetic needs of the new generation of young people. At the same time, the flexible and flowing body lines construct a sharp movement across dimensions, defining the surreal trend aesthetics in the metaverse. From the outside to the inside, the contrasting design in the OMODA 5 illusion interior decoration makes the different colors perfectly integrated, making people feel as if pushing the door of the metaverse into a new world. The crystal mapping barrier in the center is like a bright star in the center of the metaverse, which makes people look forward to starting a journey to break the dimension. At the same time, the gear also supports the personalized customization of 12 constellations, which makes it easy to open your own starry sky.
For the new generation of young people who pursue driving pleasure, the Kunpeng Power 1.6TGDI+7DCT power combination equipped with the OMODA 5 can burst out the surging power of maximum power of 145 kW and maximum torque of 290 N·m. At the same time, OMODA 5 is also equipped with a super racing mode, which can bring users an immersive driving experience through sound wave simulation on the basis of sport mode. In addition, the front McPherson + rear multi-link suspension layout, as well as excellent chassis tuning, enable the OMODA 5 to effectively filter multiple aftershocks on common gravel, speed bumps and other roads to maintain body stability and improve the driving experience. In addition, OMODA 5 is equipped with an L2.5 intelligent driver assistance system, which can bring a safe and enjoyable travel experience to the new generation of young people around the world.
"Love to play" is a major label for the new generation of young people around the world, OMODA 5 equipped with intelligent recognition system supports face + gesture recognition, can bring users an exclusive car experience. At the same time, OMODA 5 is also equipped with AI emotion monitoring and adjustment system, 24.6-inch integrated dual screen + play ecology, and sony luxury audio + 64 color rhythm atmosphere lights, which not only directly fill the cockpit sense of technology, but also bring users an immersive audio and video entertainment experience. Not only that, OMODA 5 is also equipped with C-PURE Net Cube Green Cockpit, the vehicle interior adopts the European standard environmental protection technology and ecological design concept, which can effectively suppress the generation of harmful gases from the source, and through the negative ion air purification system + net PLUS filter purification function, the air quality of the cockpit can always be at a high level, so that users can enjoy fresh air at all times.
Communicate the new generation of young people innovative marketing
Realize the two-way rush between brands and users
This year is the 25th year of Chery's establishment, the prosperous "post-95" has the courage to dare to think and dare to do, is constantly embracing youth through innovative marketing methods, OMODA 5 is to dialogue with the new generation, communicate with the new generation of young people around the world. Whether it is the whole network voting for names and co-creation, the endorsement of the meta-universe girl Ah Xi, or the first holographic interaction of the auto show, it is Chery's efforts to approach young people. Chery builds a centralized fan platform through the construction of a circle-based community, and forms a virtuous circle of continuous communication and exchange with users.
Not only that, Chery OMODA 5 also cooperated with 52TOYS to launch the #New Year's OMODA# Jixi Card activity in the form of a blind box loved by young people. Through linkage with tide brands, Chery resonates with young people at the same frequency, and buries OMODA 5 as a seed into the hearts of more young people. In addition, on the past Valentine's Day, OMODA 5 also went to Shanghai North Bund Riverside Greenland to show off their skills, had a sweet encounter with everyone, and made a high-profile confession to the new generation of young people around the world, so that they felt what Valentine's Day should look like in the metaverse.
In the future, OMODA will also unite more IP and tide brands to create trendy products, and radiate more young people of the new generation around the tide brand, so that they can feel the charm of the OMODA meta-universe. At the same time, Chery will continue to break down industry barriers with innovative marketing methods, establish more contacts with the new generation of young people around the world, and realize the two-way rush between brands and users in the form of "playing together and having fun together".
OMODA 5, developed for the global market, is scheduled to be available in more than 30 countries and regions around the world in 2022, and hybrid and electric versions will be launched in the future. At the same time, Chery announced that it will hold the "OMODA" heavyweight product ecological release activity in late March, through product explanations and meta-universe community planning, attract more young people of the new generation of the world to build OMODA meta-universe, and will open blind booking synchronously.
With the five genes of global R&D, global standards, global quality, global naming and global listing, OMODA 5 can bring a trendy travel experience to the new generation of young people around the world with breakthrough internal and external design and immersive driving experience. With the support of innovative marketing that is close to the new generation of young people around the world, OMODA 5 will surely promote the rejuvenation of the Chery brand and accelerate the global layout, and become the "perfect car" in the global new generation of young people's meta universe.