When it comes to base makeup products, I used to think of liquid foundation, and now many people will also consider air cushion products.
Compared to liquid foundation, the air cushion is more convenient and easier to operate.
The puff comes with you, put it in your bag, and you can make up your makeup at any time.
But the air cushion is also used very quickly, basically a few times and it is empty.
People who like air cushions, longing for the air cushions at home to be piled up into a wall, people who like foundation liquid will feel that the air cushions are dirty and not advanced.
But I have to say that I really watched the air cushion go from an unpopular item to a category that almost every beauty brand has to dabble in.
Especially if you want to do the Asian market, you must make an air cushion horizontally and vertically.
However, not every air cushion will survive, like when I was still a beauty editor, I communicated with a European and American brand, and used the same ingredients as a big brand, but it didn't take long to stop production.
However, there is still no way to prevent major brands from continuing to push air cushions, for example, in the next period of time, these air cushions will be listed.
Now the Chinese name of the people is Lu Boting, and they can no longer call out the diced radish. You know, red-soled shoes for makeup, either expensive to a new realm, or tied hands.
After it came out with lipstick, eyeshadow, nail polish, and perfume, the base makeup products also came in a big way! The point is, people skip the foundation and go straight out of the air cushion.
The newly launched air cushion is also unusual, looking no longer tied hands, it is still a heavy industry design, embroidery, beading, it looks very delicate.
According to some information that can be seen so far, this air cushion has a total of 5 color numbers, and it adds moisturizing ingredients, which will make the skin show a very good-looking glow, and there is also a sunscreen index of SPF30+, which sounds like a decent air cushion, either bought by the noble lady sister to play, or a small object to give away.
On the packaging, it looks like a water cushion, I studied it, and visually it is a cushion version of the makeup foundation liquid.
Available in five shades, this cushion combines makeup retention, staying power and protection, plus VE and panthenol to keep skin moisturized for a long time. The sun protection value of SPF40 is enough for daily commuting.
Compared to our traditional understanding of the air cushion, it is like the water cushion, the packaging has become thinner. According to the pictures that can be seen so far, the design of this air cushion is most likely a layer of gauze, and the bottom is a powder cream texture.
This brand looks a bit eye-catching, and people who follow the sun makeup know that it is the personal brand of Yusuke Hebei. Yusuke Hebei can be regarded as a more famous national makeup artist in Japan, in addition to his exquisite craftsmanship and aesthetics, his image in front of the camera is a funny uncle with a lot of drama, and his personality is out of the circle.
His personal brand is also a little famous in Japan, and can be found in the local loft, such as two-tone concealer, powder, all quite famous.
This time, the air cushion product was launched, with a total of two color numbers, with SPF24 sunscreen index. It has a certain amount of concealer and gloss.
CPB sells polished air cushions in China, and the air cushions that will be sold in Japan have become square.
Its puff is interesting in design, with the sunken parts above it visually designed to take care of the details on both sides of the nose.
This cushion is said to be able to hold makeup for 16 hours and moisturize for 24 hours, with a total of 6 shades to choose from.
CPB's base makeup products have always been about the pursuit of diamond-like luster, and this air cushion is the same, so, with the current information, it has not clearly proposed what kind of difference it has with the previous air cushion, or it is an upgrade, so this information will probably wait until the domestic listing to study it.
Its home itself has air cushions, so this news did not surprise me much. For me, I'm more concerned about whether it's an upgrade or what new ideas it's built.
For example, this time the air cushion, judging from the name, still belongs to the gold diamond series, so it is an upgrade of the previous air cushion.
The puff is made into a pointed tip, which can better take care of the position of the nose wing, the corner of the mouth, the corner of the eye, the finish of the matte silk mist, a total of 4 shades, designed with SPF40 sunscreen index, more suitable for noble women to go out shopping to use.
As a European and American brand, YSL's dedication to the air cushion is no less than that of lancôme, the sister brand of the group. Every three to five minutes, you can get an air cushion, or design a new shell for the air cushion.
For example, the recent heat of the powder cushion has not yet gone down, and the new NIKI air cushion has already made people start rubbing their small hands and preparing to grab it. This time, the air cushion reproduces NIKI's oil wax leather design, which looks very advanced in the hand.
As for the foundation inside, the visual and leather cushions are consistent, so it is more suitable for oil-mixed or neutral skin. To tell the truth, just by looking at this shell, I want to start directly.
Finally, which air cushion are you looking forward to?
* Images from the Internet, invasion and deletion
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