The January car complaint list was officially released not long ago, and it is not surprising that Euler Good Cat once again won the first place in the January car complaint list with 168 complaints.
Among them, the Euler good cat was mainly complained by the owner of sales fraud, audio and video system failure, mileage is not accurate and the transmission can not be shifted, etc., so far, it has also become the second highest complaint model in 2021 (1632 cases), second only to FAW Volkswagen Tanyue's 1958 complaints.
As an electric car that can sell 56,431 units a year, why did Euler Good Cat fall to the point of becoming the number one on the January complaint list? All this has to start with the owner's reaction in November that the existence of euler good cats on the car machine system chip does not match the propaganda.
According to the owner, the Euler Good Cat's car machine system chip is not in line with the publicity, and it is not using the Qualcomm Qualcomm Adreno 640 GPU octa-core CPU chip advertised on the official website, but the Intel Intel Atom A3940 quad-core chip. What makes the owners feel even worse is that the Great Wall Euler is suspected of sales fraud, but after the matter is fermented, he privately deleted and modified the promotional content of the official website, which is undoubtedly very dissatisfied with the owners.
With the further fermentation of the matter, Euler officially gave the latest reply in the follow-up, saying that as long as the owner is a car ordered before December 31, 2021, he will give away a 7200 yuan worth of "Like a Tiger" rights and interest packages, including: free upgrades to Carplay and HiCar functions (under development), an extension of two years of free entertainment traffic packages and the first owner of the three electric lifetime warranty service.
However, this move does not seem to calm the hearts of car owners, but makes it more difficult for some car owners to accept, and many car owners even have the idea of wanting to claim compensation and get a refund of one and three.
It was not until December 7, when CCTV Finance and Economics interviewed Dong Yudong, general manager of Euler Automobile, that he apologized to consumers for the "core change" incident, promising to seriously investigate the ins and outs of the incident, properly handle related matters, and give consumers a satisfactory answer. At the same time, he also said that the Qualcomm chip mentioned in the publicity is a chip used in the remote control module, but Dong Yudong did not give a specific solution.
Probably under pressure from the outside world, on December 9, Great Wall Euler Automobile finally issued a new official statement again. The statement pointed out that for the car before the announcement date and the designated Euler good cat owners, in addition to enjoying the equity package worth 7200 yuan, they can also enjoy the lifetime warranty of the whole vehicle and the charging rights of the first owner of 10,000 yuan.
Later, Euler also provided the first car owner with a 10,000 yuan charging discount benefit, and the owner only needed 7 working days to send this money to the bank account provided. At this point, the noisy Euler good cat "core change" incident has gradually begun to subside.
Looking back at the entire Euler good cat "core change" incident, in fact, in simple terms, the owner believes that the Euler brand says that he loves women, but in fact he has deceived women. Because the manufacturer's left hand promotes Qualcomm's smart cockpit chip, and the right hand takes Intel to fool people, do you say that it can make the owner satisfied?
Of course, after the fact, the manufacturer has also been emphasizing that the Qualcomm chip is a chip used in the remote control module, and the cockpit chip has always been Intel's. It's just that you didn't make it clear in your original propaganda, so can you blame the car owners for complaining about your sales fraud? Therefore, in the end, it can only be after Euler's official apology and substantial compensation that the owners' anger has been slightly calmed.
After this "core change" incident, Euler's brand image must have been damaged. In addition, the 10,000 yuan of charging rights and interests given alone is estimated to be at least 500 million yuan behind the amount of expenditure, so Euler can also be described as "losing the lady and folding the soldiers" this time.
In addition, it is worth mentioning that in addition to the "core change" incident that many car owners complained about the sales fraud of Euler Good Cat, Euler Good Cat itself also has the phenomenon of video and audio system failure, inaccurate mileage, on-board interconnection failure and navigation problems, abnormal braking system, air conditioning problems and transmission failure to shift gears.
Therefore, Euler Automobile also needs to continuously improve the quality of its own products and strengthen the control of quality. After all, in the current fiercely competitive automobile market, if you do not advance or retreat, I hope that Euler manufacturers can learn lessons and strive to create more high-quality boutique cars and remove them from the complaint list as soon as possible. (Text/Univision Auto Dazhuo)
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