A few days ago, the Association released the top 15 list of MPV model sales in January 2022, and various brands have both joys and worries, including models that have been silent for several months, and MPV veterans who have fallen out of the top ten. In such a market segment that sells only 100,000 vehicles in a month, it is not busy. It can be seen that with the gradual opening of the domestic population fertility policy and the upgrading of consumption, the potential of the MPV market is being activated.
There is no absolute king, and there is no eternal champion. In the increasingly inward-looking Chinese auto market, spoilers and doers have their own strengths. The Roewe iMAX8 has become one of the bright players, breaking the monopoly of joint venture brand models in the high-end MPV market with its ultra-high quality and rich configuration. According to the data of the association, the Roewe iMAX8 rose 29% year-on-year in January, continuing to stand in the top five of high-end brand MPV. Since its listing, Roewe iMAX8 has accumulated 30,000 Chinese families, building a strong competitiveness with strength and word of mouth.
The "Happy Family" chose roewe iMAX8 to be deeply rooted in the hearts of the people
For a long time, traditional MPV has given consumers a dull, clumsy impression and has been automatically relegated to the range of commercial vehicle options. But the emergence of the Roewe iMAX8 is like a clear stream, subverting people's stereotypes of MPVs - it turns out that MPV can also be so "tide". The appearance design of Roewe iMAX8's new national tide aesthetic makes the vehicle magnificent, and at the same time, it is equipped with rich and diversified intelligent technology, bringing a comprehensively evolved noble experience, fully taking care of and caring for the car needs of every family member.
Behind the roewe iMAX8's year of the tiger, hidden is a deep insight into the needs of users.
First of all, the Roewe iMAX8 won the basic points of the MPV market competition with its spacious and comfortable driving and loading space. The Roewe iMAX8 has a length, width× 1909×1782mm and a wheelbase of 3000mm. Looking at the mainstream high-end MPV of 200,000-300,000 levels, only the Roewe iMAX8 model has a body width of more than 1900mm, and the wide body achieves a spacious interior space. SAIC Roewe is good at maximizing the potential of space in the car, so that the Roewe iMAX8 seems to have a "space magic" in an instant, and the free movement of the second and third rows of seats can achieve good spatial flexibility and meet the various needs of consumers. When the second row of seats moves to the end, the second becomes larger than the four-seat MPV, and the 180cm tall passenger legs can be straightened. With the third row of seats adjusted to the final state, the trunk can fit into two 28-inch suitcases at the same time.
Secondly, the safety performance of roewe iMAX8 is the trump card of the market competition, and it is easy to achieve upward promotion. As the first MPV of the Roewe brand, the Roewe iMAX8 incorporates the highest safety standards into the vehicle DNA at the beginning of its development. In terms of structural design, Roewe iMAX8 adopts a high-strength cage body structure, with a high-strength steel ratio of 81%, and a higher strength thermoformed steel is used in A-pillar, B-pillar, rear longitudinal beam, door anti-collision beam and other positions. At the same time, a full range of designs have been carried out in terms of active and passive safety, providing users with full-time safety reminders and protections. The 2022 Roewe iMAX8 is equipped with L2-level AI-Pilot intelligent driver assistance system on high-end models, which can realize a variety of functions such as parallel assist, lane departure warning and full-speed adaptive cruise to maximize the safety of users.
Thanks to this intention, roewe iMAX8 became the best MPV in the C-IASI crash test, and obtained the G (Good, Excellent) rating certification of 7 sub-items in the three major test items of the vehicle occupant safety index, the outsider safety index, and the vehicle auxiliary safety index.
Third, the innovative intelligent configuration of the Roewe iMAX8 is a plus point in the market competition, further expanding the leading edge. Roewe iMAX8 in the base plate to meet the basic needs of MPV consumers for space and driving experience, continue to look for the focus of the point, the whole car voice interaction, zhilian magic screen Touch Bar, intelligent mobile magic bar and other humanized intelligent technology configuration, so that every family can easily get the scientific and technological texture of the car at any time. Under the empowerment of wisdom, the Roewe iMAX8 is a latecomer and full of staying power.
Roewe iMAX8 has become the first choice for happy families with its practicality that combines safety and comfort. With the continuous fermentation of high-quality word of mouth, Roewe iMAX8 has entered a rapid growth channel.
Users vote with word of mouth, and roewe iMAX8 is ready to go
In addition to the excellent strength of the product, the "user-centric" car-making concept that SAIC Roewe has been adhering to is the basis for its camping in the MPV market, and it is also the underlying logic of Roewe iMAX8's continuous upward trend since its listing. In fact, the birth of Roewe iMAX8 is the best proof, the product from research and development to debut, the middle of a year and a half with the user's operation and co-creation. Then Roewe continues to participate in the user's car life, to achieve a deep link with the user. The title of "Love 8" is the most kind business card given by the owner of the Roewe iMAX8. Not only that, SAIC Roewe has launched customized series models such as roewe iMAX8 four-seat version and kangaroo version based on the accurate analysis of the needs of the family "rich father" and "baoma" crowd, and has worked intensively at the product personalized level.
If the hard power blessing has achieved the market heat of Roewe iMAX8, then its innovation and intention in user experience is Roewe's brand totem. It is reported that the first Roewe iMAX8 experience center will be officially opened in Beijing in early March. While conveying the corporate culture and brand spirit, the experience center will provide users with services that exceed expectations and empower users to have a better car life.
Roewe iMAX8 Tiger Year made a strong start and became a presence in the MPV market that cannot be ignored. In 2022, with the dual development of products and services, SAIC Roewe will bring greater surprises to the market and consumers.